Why You Can't Do the Thing You Know You Need to Do with Natasha Golinksky

Why You Can't Do the Thing You Know You Need to Do with Natasha Golinksky

Natasha Golinsky is the founder of On Purpose Projects, a certified women-owned full-stack web development agency specializing in complex, custom builds — Shopify, WooCommerce, web apps, and API integrations. She's been running it for over 11 years, built it entirely by accident, and has never written a single line of code herself. In 2024, a stage two breast cancer diagnosis forced her to step away from her business entirely. What she found when she came back changed how she understood her own role — and cracked open years of work she'd been quietly doing on the patterns that kept her stuck as a founder. That work is now the foundation of her coaching practice, where she helps female founders identify and move through the trauma blocks showing up in their businesses. In this conversation, Natasha gets honest about what those blocks actually look like in practice — not the dramatic, obvious kind, but the quiet ones that show up as avoidance, perfectionism, and the persistent inability to do the thing you know you need to do. In this episode: * Why the standard advice to "list your limiting beliefs" misses the point entirely * The one question Natasha uses to surface what's actually blocking a goal * How her own trauma block around visibility kept her from creating content until age 43 — and what finally shifted * Where trauma blocks show up beyond visibility: pricing, hiring, sales conversations, and team building * Why mental health and physical health deserve the same level of attention, full stop Find the complete show notes here →https://studiothree49.com/podcast/ep-49-natasha-golinsky Sales as Service Challenge — Start Now! This week's challenge is simple — but it will tell you something. Pick one business development action you've been consistently avoiding. Not the thing you're procrastinating on — the thing that creates a specific, almost physical resistance every time it comes up. Sending a connection request. Following up after a discovery call. Posting something on LinkedIn that actually says something. Got it? Now ask Natasha's question: why can't I have this? Don't filter it. Don't clean it up. Write down whatever comes up first — because that's usually the thing worth looking at. Then take the action anyway. One time. Confidence doesn't come from feeling ready. It comes from doing the thing before you feel ready and learning that you survived it. Links & Resources: * Learn more about On Purpose Projects [https://onpurposeprojects.com/] * Connect with Natasha on LinkedIn [https://www.linkedin.com/in/natashagolinsky/] * Follow Natasha on Substack [https://neverlaunchonafriday.substack.com/] * Your next client - Calculate what it takes  [https://vip.studiothree49.com/new-client-calculator] * Simply sales with the VIP Power Hour - Download the FREE guide [https://vip.studiothree49.com/power-hour] * Learn how to consistently book 3–5 sales-qualified meetings each week - https://meetings.hubspot.com/st49/strategy-sessionBook an Alignment Call [https://meetings.hubspot.com/st49/alignment-call] Have an episode idea? DM me on LinkedIn [https://www.linkedin.com/in/tamara-b-smith/] and let me know! — Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49. As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow. When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Nail Your Offer: Get Clear, Get Specific, Get Results with Becca Camp

What does it mean when your offer stops converting? Most founders go straight to the copy — rewriting, repositioning, polishing. Becca Camp says that's usually the wrong place to look. In this live episode recording, we get into the deeper reason offers don't land, and it has everything to do with what's happening in your body when you're in the room. Becca is the founder of Fearless Femmes and a former Silicon Valley product leader who now helps women transition from corporate into consulting businesses built around their authentic strengths. Her approach blends practical business strategy with somatic practice and nervous system training — and the conversation we had was one of those that went well beyond marketing advice. This is a live session, so you'll hear real questions from the room, real moments of recognition, and at least one concept — the glitter — that had me taking notes mid-interview. In this episode: * Why 80% of whether your offer converts has nothing to do with the words you're using * The three-part framework Becca uses to help clients package their expertise — including the question most people never think to ask * What your body is broadcasting in a sales conversation before you say a single word * Why perfectionism is a physiological symptom, not a personality flaw * How to build the nervous system capacity to show up consistently — and why that's the real competitive edge Find the complete show notes here →https://studiothree49.com/podcast/ep-48-becca-camp [https://studiothree49.com/podcast/ep-48-becca-camp]Sales as Service Challenge — Start Now! Write your offer in one sentence. Not the polished website version. Not the paragraph. One sentence. "I help ___ achieve ___ by ___." Then use it in three real conversations this week — a networking conversation, a DM, a sales call, a coffee chat, wherever you naturally connect with people. Pay attention to where you hesitate. Where you ramble. Where you soften the value or pull back. Those moments are data. Not proof you're doing it wrong — just a signal pointing to where your next layer of clarity lives. Links & Resources: * Learn more about Fearless Femmes [https://www.beccacamp.com/] * Connect with Becca on LinkedIn [https://www.linkedin.com/in/becca-camp-88359814/] * Your next client - Calculate what it takes  [https://vip.studiothree49.com/new-client-calculator] * Simply sales with the VIP Power Hour - Download the FREE guide [https://vip.studiothree49.com/power-hour] * Learn how to consistently book 3–5 sales-qualified meetings each week - https://meetings.hubspot.com/st49/strategy-sessionBook an Alignment Call [https://meetings.hubspot.com/st49/alignment-call] Have an episode idea? DM me on LinkedIn [https://www.linkedin.com/in/tamara-b-smith/] and let me know! Have an episode idea? DM me on LinkedIn [https://www.linkedin.com/in/tamara-b-smith/] and let me know! — Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49. As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow. When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

It’s Handled: The Hidden Cost of Doing It All Yourself with Johanna Voss

For a lot of women founders, being “the one who handles everything” becomes part of our identity. At first, it feels like a strength. We become dependable, resourceful, capable. We figure things out. We solve problems. We carry the business on our backs because that’s what it takes to get something off the ground. But eventually, the same habits that helped us build the business begin limiting its growth. In this episode of Sales as Service, I’m joined by fractional COO Johanna Voss for a conversation that goes far beyond systems and operations. We unpack the emotional weight many women founders carry inside their businesses, the resistance to asking for help, and why “I’ll just do it myself” often becomes one of the biggest barriers to scaling sustainably. Johanna shares what she sees behind the scenes when founders hit a plateau, how over-responsibility quickly creates operational chaos, and why gratitude and ambition are not mutually exclusive. Inside this episode, we discuss: * Why women founders often become the bottleneck without realizing it * The hidden cost of over-functioning and “doing it all” * How founder identity impacts delegation, hiring, and leadership * Why asking for help feels emotionally difficult for so many entrepreneurs * The mindset shift that allows businesses to grow beyond founder dependency Find the complete show notes here → https://studiothree49.com/podcast/ep-47-johanna-voss Sales as Service Challenge — Start Now! This week, identify one place in your business where you are still operating from: “I’ll just do it myself.” Maybe it’s: * A task you should have delegated months ago * A conversation you’ve been avoiding * A hire you know you need to make * Or an area where you know you simply need outside perspective or support Then ask yourself honestly: “Is this actually serving the growth of my business… or just protecting my comfort zone?” Finally, take one concrete action this week: Send the inquiry. Post the job. Delegate the task. Book the strategy call. Start the conversation. Because momentum rarely comes from having everything figured out. It comes from deciding to stop carrying it all alone. Links & Resources: * Learn more about how Johanna runs companies [https://www.johannavoss.com/] * Connect with Johanna on LinkedIn [https://www.linkedin.com/in/johannavoss/] * Follow Johanna on Substack [https://johannavoss.substack.com/] * Your next client - Calculate what it takes  [https://vip.studiothree49.com/new-client-calculator] * Simply sales with the VIP Power Hour - Download the FREE guide [https://vip.studiothree49.com/power-hour] * Learn how to consistently book 3–5 sales-qualified meetings each week - https://meetings.hubspot.com/st49/strategy-sessionBook an Alignment Call [https://meetings.hubspot.com/st49/alignment-call] Have an episode idea? DM me on LinkedIn [https://www.linkedin.com/in/tamara-b-smith/] and let me know! — Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49. As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow. When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

You Don’t Need More Proof - You Need to Choose Yourself with Samantha Kaye Harris

The longer you’re in business, the more you realize—this isn’t just about strategy. It’s about how you see yourself. In this episode, I sit down with Samantha Kaye Harris, Workforce Retention and Confidence Strategist, to unpack what’s really happening beneath the surface for so many female founders and business owners. We get into the conditioning that keeps us second-guessing, waiting for validation, and holding back from fully owning our value—and how that shows up directly in our sales conversations and business growth. Samantha shares her Brag Bag™ Strategy and TRUTH Method™ as practical tools to help you move from self-doubt to self-trust, so you can communicate your value clearly, confidently, and without hesitation. In this episode, we cover: * Why “waiting to be chosen” is keeping you stuck in your business * How lack of confidence shows up in your sales process (and costs you opportunities) * The Brag Bag™ Strategy and how to use it to articulate your value * What it means to stand in your truth—and how that changes how you sell * The direct connection between clarity, confidence, and revenue Sales as Service Challenge — Start Now! Build your first version of a Brag Bag.  Set a timer for 15 minutes and write down: * 5 problems you’ve solved for clients * 5 results or outcomes you’ve helped create * 5 reasons someone chooses to work with you Write it down, print it out, post it where you can see it. Add it to the notes app on your phone for the moments when you need a reminder of just how capable and accomplished you are. Links & Resources: * Learn more about Samantha Kaye Harris [https://www.theskhsolutions.com/] * Connect with Samantha on LinkedIn [http://linkedin.com/in/samanthakayeharris] and Instagram [https://www.instagram.com/samanthakayeofficial] * Your next client - Calculate what it takes  [https://vip.studiothree49.com/new-client-calculator] * Simply sales with the VIP Power Hour - Download the FREE guide [https://vip.studiothree49.com/power-hour] * Learn how to consistently book 3–5 sales-qualified meetings each week - https://meetings.hubspot.com/st49/strategy-sessionBook an Alignment Call [https://meetings.hubspot.com/st49/alignment-call] Have an episode idea? DM me on LinkedIn [https://www.linkedin.com/in/tamara-b-smith/] and let me know! Have an episode idea? DM me on LinkedIn [https://www.linkedin.com/in/tamara-b-smith/] and let me know! — Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49. As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow. When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

You Don’t Have a Lead Problem — You Have a Clarity Problem with Stacy Eleczko

If your pipeline feels inconsistent, it’s easy to assume you need more leads, more content, or more visibility. But what if the real issue isn’t volume—it’s clarity? In this episode, I sit down with messaging strategist Stacy Eleczko to unpack why so many service-based founders struggle to convert interest into real conversations—and how unclear, overly safe messaging is often the root cause. We talk about the discomfort around hearing “no,” the tendency to soften your message to stay likable, and what actually changes when you get clear on who you’re for (and who you’re not). This is a grounded, practical conversation about messaging that supports real sales—not just attention. In this episode, we cover: * Why unclear messaging creates more rejection—not less * The difference between being liked and being understood * How people-pleasing shows up in your sales conversations * Why “no” feels personal—and how to reframe it * What to prioritize on your website to actually convert Sales as Service Challenge — Start Now! This week’s Sales as Service Challenge: Practice clarity. Step 1: Identify one place where your message feels vague—your LinkedIn headline, website, or how you introduce yourself. Rewrite it in one clear, direct sentence. Step 2: Initiate three conversations using that clearer message. No pitch—just start the conversation. Step 3: Ask one direct question that allows for a real answer:  “Does this feel relevant for you right now?” Let the response be what it is. Every clear “no” gets you closer to the right “yes.” Links & Resources: * Learn more about Stacy Eleczko and how to become the obvious choice [https://stacyeleczko.com/]. * Connect with Stacy on LinkedIn [https://www.linkedin.com/in/copybystacy/].  * Join Stacy on her listening tour - book a time  [https://stacy-eleczko.moxieapp.com/public/stacy-eleczko-listening-tour] * Your next client - calculate what it takes  [https://vip.studiothree49.com/new-client-calculator] * Simply sales with the VIP Power Hour - download the FREE guide [https://vip.studiothree49.com/power-hour] * Learn how to consistently book 3–5 sales-qualified meetings each week - https://meetings.hubspot.com/st49/strategy-sessionbook an Alignment Call [https://meetings.hubspot.com/st49/alignment-call]  Have an episode idea? DM me on LinkedIn [https://www.linkedin.com/in/tamara-b-smith/] and let me know! — Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49. As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow. When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.