Sauce Secrets Ep. 2: Balcones Distilling

Sauce Secrets Ep. 3: Grupo Solave

Sauce Secrets is a podcast discussing alcohol manufacturers and how they got to where they are now. In each episode, our host interviews a successful and interesting alcohol industry leader. In this episode, we interview the founder and CEO of Grupo Solave [https://gruposolave.com/], Fernando Pérez Ontiveros. Grupo Solave is based out of Guadalajara, Mexico, and is the leading producer of Agave Syrup and Tequila. TIME STAMPS * 2:30 – Agave Roots: Family History & The First Distillery * 6:00 – From Suppliers to Brand Builders * 9:12 – Agave-to-Glass: The Ultimate Craft Model * 12:27 – Building Brand Identity & Target Audiences * 12:38 – Introducing Laelia: Tequila for Aficionados * 16:26 – U.S. vs. Mexico: Branding & Legal Hurdles * 18:55 – Advice for Tequila Entrepreneurs REFERENCES * Casa Natima [https://casanatima.com/] * Grupo Solave [https://gruposolave.com/] * Laelia Tequila [https://laeliatequila.com/] * Magnocampo [https://magnocampo.com/] * Tequila Komos [https://komos.com/] * 818 [https://drink818.com/] RELATED CONTENT * The Four External Pillars of a Small Business [https://velawood.com/the-four-external-pillars-of-a-small-business/] * Where Every Startup & Small Business Should Begin [https://velawood.com/where-every-small-businessstartup-should-begin/]

Sauce Secrets Ep. 2: Balcones Distilling

Sauce Secrets is a podcast discussing alcohol manufacturers and how they got to where they are now. In each episode, our host interviews a successful and interesting alcohol industry leader. In this episode, we interview Jared Himstedt, the Head Distiller at Balcones Distilling. Founded in Waco, TX in 2008, this Texan distillery offers a diverse portfolio of award-winning premium spirits and American Single Malt whiskies. TIME STAMPS * :58 – Life Before Balcones * 4:40 – The Light Bulb Moment * 7:12 – Process Behind the Products * 8:50 – Education and the Early Years * 12:58 – Neat Pairings * 14:56 – Sauce Talk * 17:50 – Manufacturing in Texas * 20:31 – Whiskey’s Hidden Drought REFERENCES * Balcones [https://www.balconesdistilling.com/] * San Francisco World Spirit Competition (SFWSC) [https://thetastingalliance.com/about-us] * Texas Born and Raised: The Balcones Story [https://vinepair.com/articles/balcones-story-texas-born-and-raised/] * Meet Jared Himstedt [https://canvasrebel.com/meet-jared-himstedt/]

Sauce Secrets Ep. 1: Garrison Brothers

Sauce Secrets is a podcast discussing alcohol manufacturers and how they got to where they are now. In each episode, our host interviews a successful and interesting alcohol industry leader. For our inaugural episode, we interview Texas Whiskey Legends, Dan and Nancy Garrison of Garrison Brothers. Garrison Brothers is based out of Hye, Texas and was the first legal Texas Whiskey Distillery. TIME STAMPS * 1:08 – Life Before Garrison Brothers * 3:30 – The Light Bulb Moment * 6:35 – Jumping Over Early Stage Hurdles * 11:37 – Standing Out Amongst The Crowd * 12:58 – The Break Out Moment * 17:05 – Sauce Talk * 22:57 – From Barrel to Bar Shelf * 26:49 – The Importance of Working with Your Community REFERENCES * Garrison Brothers Whiskey [https://www.garrisonbros.com/] * Panhandle Proud [https://www.panhandleproud.org/] * Salvation Spirits [https://salvationspeakeasy.com/] RELATED CONTENT * Believe In The Value Of Your Product [https://velawood.com/believe-in-the-value-of-your-product/] * Startup Starter Pack [https://velawood.com/startup-starter-pack/] * Where Every Startup & Small Business Should Begin [https://velawood.com/where-every-small-businessstartup-should-begin/]