SBR2TH C-SUITE EDGE
“Don’t Tell Me - Show Me: The Storytelling Technique That Wins Interviews”**with John Light, CEO - SBR2TH Recruiting [https://www.sbr2th.ai/] In Part 1, we explored why authenticity is your most underrated competitive edge.Now we shift into the operational core of the framework, the part that transforms both your resume and your interviews: Stop telling people you’re great.Show them. This is where the decision-making truly happens. Why Showing Beats Telling Most candidates talk in generalities: “I’m a strong communicator.”“I work well under pressure.”“I’m a team player.”“I led a major project.” These statements sound fine, but they do nothing to differentiate you. They are claims, not evidence. John Light teaches every candidate one of the simplest, most effective communication tools in the hiring world: PAR / TAR Storytelling Problem (or Task) → Action → Result It’s not new, but almost no one does it well.Done right, this structure does three things instantly: Shows how you think Demonstrates how you solve problems Reveals the business impact you can create This is how you let an interviewer experience what it’s like to work with you. How to Build a Great PAR/TAR Example Whether on your resume or in an interview, your stories should follow this rhythm: 1. Problem or Task Set the scene. Provide context.What was broken? What was missing? What goal needed to be achieved? “Customer renewal rates were falling for two quarters, and we needed a turnaround plan.” 2. Action What you specifically did.Not your team. Not your manager. You. Most candidates lose points here-they drift into group language (“we,” “the company,” “our team”).John’s advice? “Own your actions. Your interview is not a team sport.” 3. Result (Quantified) This is the moment that matters.Because: Numbers draw eyeballs.And in interviews, numbers buy you time. Use before-and-after metrics:“Increased X from A → B.”“Reduced Y by Z%.”“Accelerated timeline from 10 weeks → 6.” And then-this part is critical: Stop talking. Silence is the interviewer’s cue to ask: “Interesting… how did you do that?”or“Tell me more-what drove that improvement?” John calls this the permission moment.This is where curiosity deepens, rapport grows, and your value becomes undeniable. What This Looks Like on Your Resume Your bullet points should follow TAR/PAR structure consistently. Task/Problem: What you were solving Action: What you did Result: Quantified outcome Each bullet should be: 2–5 sentences max Focused on your contribution Centering before/after numbers Specific, not conceptual Remember:A recruiter may only spend 6–8 seconds on your resume before deciding whether you’re worth a deeper look.PAR/TAR forces clarity.Clarity earns time.Time earns interviews. Why This Matters in the Interview PAR/TAR gives interviewers three things they crave: 1. Predictability Your examples signal how you will behave on the job. 2. Pattern Recognition They begin seeing consistent strengths—and consistent impact. 3. Cognitive Relief Because you’re structured, you’re easier to listen to.And candidates who are easy to listen to are easier to hire. PAR/TAR is not just storytelling—it’s a user experience upgrade for the person across the table. The Big Mistake Candidates Make Claiming attributes without demonstrating them. “I’m collaborative.”“I’m a strategic thinker.”“I’m data-driven.” PAR/TAR makes these claims unnecessary—because the interviewer will conclude them on their own. John says it simply: “If you communicate by example, you never have to sell your personality.They see it for themselves.” Coming Next: Part 3 - “Ask Great Questions” The third pillar of the framework is the most misunderstood—and often the difference between a forgettable interview and a memorable conversation. Next week, we’ll break down: Why open-ended questions signal intellectual curiosity The 2–3 questions every candidate must have ready Why great interviews should be 60–70% them talking The question you should never ask How to avoid killing the conversation in the final minutes Part 3 is where candidates learn to shift from interviewee to peer. Stay tuned. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sbr2th.substack.com [https://sbr2th.substack.com?utm_medium=podcast&utm_campaign=CTA_1]
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