Scale for Success Photography Podcast with Jennie Tewell

This is an episode of my raw and honest opinion on whether or not you should do paid advertising as a photographer. Should you advertise with The Knot, Wedding Wire? Should you use Facebook Ads, Instagram Ads, or Google Ads? Listen to this episode as I break down the pros and cons of each ad source, and whether or not I think you should invest your money with paid advertising.

Join me in my conversation with Avery Forrest as we talk about balance and aligning our priorities. 00:00:32.170 --> Introduction 00:03:24.600 --> What enables you to accomplish all the things? 00:05:00.470 --> Prioritizing the different hats that you wear 00:06:13.420 --> Allowing enough time to accomplish the things that are most important to you 00:10:17.710 --> Keeping things in sync during busy season 00:14:20.980 --> Is it possible to be balanced in all areas of life? 00:18:04.830 --> Your yes and no list Follow Avery on Instagram here, https://www.instagram.com/averyforrest_/?hl=en [https://www.instagram.com/averyforrest_/?hl=en] Find out more about Clarity to Courage here https://claritytocourage.com [https://claritytocourage.com]/ Start With Me Podcast (Avery Forrest) https://startwithme.libsyn.com/website

Today's episode is going to be all on the different software and different applications that I am using to operate my business every single day. I have found some favorite softwares that I use, and I would love to share them with each of you to make your life a little bit easier. 1. Client management system - Dubsado [https://www.dubsado.com/?c=jtpdubs] 2. Editing software - Lightroom [https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwjh7f6Kv67tAhUB28AKHYMZDZoYABAAGgJpbQ&ae=2&ohost=www.google.com&cid=CAESQOD2g5bj4V274bSj_rVWP5pjySb_3qvvpjotozRStpA_NmQ-9VwWIYRQ9h5HXAJAk3vAjULWXXfjgtySwRs93ig&sig=AOD64_2vcw24-dl953Jc94pprTjh1bkHSw&q&adurl&ved=2ahUKEwj5svaKv67tAhUSLa0KHeZBAl0Q0Qx6BAgTEAE] 3. Culling - Photo Mechanic [https://home.camerabits.com/Photo%20Mechanic] 4. Gallery Hosting - PicTime [https://www.pic-time.com/] 5. Website Builder - ShowIt [https://showit.co/] 6. Website Templates - Davey and Krista [https://daveyandkrista.com/] 7. Blog Layout - Narrative Publish [https://narrative.so/] and Blog Stomp [http://stompsoftware.com/blogstomp/] 8. Instagram Planning - Planoly [https://www.planoly.com/] 9. Planner - Full Focus Planner [https://fullfocusplanner.com/] 10. Design - Canva [https://www.canva.com/] 11. Backup Software - Backblaze [https://www.backblaze.com/] 12. Hashtag Generator - Hashtag Expert [https://www.hashtag.expert/]

I'm so excited to share this episode on 10 steps to optimize your photography blog post for SEO and get page 1 search results with Google! 00:55 >> Intro to SEO. The benefit of it, and what it can do for your business. 07:37 >> 10 Steps to optimizing your blog post 07:43 >> Finding your keyword 09:08 >> What should I title my blog post? 11:59 >> Title your images 13:58 >> How to start your blog post copy of to best help your SEO ranking. 15:04 >> How many words do I need in my blog post? 16:09 >> One of my favorite SEO hacks 16:41 >> Links and how to use them 19:42 >> Write a description for your blog post using your keywords you have already chosen. 19:59 >> How to use Yoast for SEO to help you with your blog posts. 21:08 >> Get rid of your dates! I hope this episode was a help to you! If you have any SEO questions, send them my way, or if you have anything you want me to specifically cover in an upcoming episode, I would love to hear from you! Links I mentioned on this episode. Ubersuggest [https://neilpatel.com/ubersuggest/] Keywords Everywhere [https://keywordseverywhere.com/]

On this episode I talk with Stephanie Taale with Flourish Online Management about website functionality and branding. We talk about how to have a converting website, and a website that drives traffic to your business. https://www.flourishonlinemanagement.com/ We also dig a little bit into branding yourself. How to keep things simple, and whether or not your should hire a professional. 01:21 >> About Stephanie 03:10 >> Is it essential for every business to have a website? 04:34 >> Can social media replace a website? 05:25 >> Website platform recommendations 07:36 >> Biggest things to focus to have a converting website 09:13 >> Key elements of a website 11:57 >> Optimizing our load time 12:54 >> Most important things to have on your navigation menu 17:34 >> What to have on your about page 19:01 >> Social proof 22:22 >> Is a blog necessary? 27:47 >> Driving traffic to your website 30:17 >> Foundations for a strong brand 45:49 >> Summary