Scaling Clean
Community opposition isn’t constant. It's dynamic. What communities believe, fear, or support can shift at a moment’s notice. My latest Scaling Clean guest, Eli Andrews, CEO and Co-Founder of civicIQ, is building a new model for community engagement that treats public sentiment as something to listen to, measure, and respond to over time. civicIQ helps developers gauge community sentiment, counter misinformation, and build genuine local support long before projects reach a planning board. Here are three big takeaways from our conversation: 🔹 Opposition isn’t static. It changes over time. civicIQ’s data shows that shifts in national narratives can quickly influence what people believe. Developers who assume sentiment is fixed risk missing these changes. 🔹 Invite the community into CapEx-friendly decision-making. Instead of asking communities if they support or oppose a project, civicIQ invites neighbors into the design process – choices like pollinator grasses, buffer zones, or solar grazing. 🔹 AI could help re-ground conversations in shared facts. Eli described early experiments using transparent AI conversations trained on narrow, trusted knowledge bases to help people explore information and question misinformation. The goal isn’t persuasion, it’s what he calls “narrative regrounding.”
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