How to Build a Drinks Brand That Stands Out | Tola Alade (Dodo Rum)

How to Build a Drinks Brand That Stands Out | Tola Alade (Dodo Rum)

In this episode, we sit down with Tola Alade, founder of Marmalade Ventures and the creative force behind Dodo Rum. Tola shares the story behind how the idea for Dodo Rum came to life, the strategies he used to successfully market and position the brand, and what it really takes to build a standout product in a competitive industry. We also dive into his vision for scaling Marmalade Ventures and expanding Dodo Rum into a globally recognised brand. If you're a founder, marketer, or creative building a brand from scratch — this episode is packed with insights you don’t want to miss. ⏱️ What You’ll Learn: - How Tola Alade came up with the idea for Dodo Rum - The branding and marketing strategies behind its growth - Lessons from building a modern consumer brand - How to scale a business in today’s market - What’s next for Marmalade Ventures 🔔 Subscribe for more founder stories: New episodes weekly featuring entrepreneurs, operators, and creatives building impactful businesses

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