Scaling the Gap
In this episode of Scaling the Gap, host Madeleine MacRae sits down with Ashley Peterson, co-founder of Blue Mist Paint & Supply, a family-run paint and supply store in Greenville, South Carolina. What started as a renovation side hustle evolved through countless pivots, lessons, and leaps of faith into a thriving small business and community favorite. Ashley opens up about leaving behind a comfortable job in healthcare to pursue entrepreneurship with her husband, Heath, the challenges of bringing a new paint brand to her region, and how “time freedom” became her truest measure of success. She also shares what it’s like to homeschool her son while running a brick-and-mortar store, and how each chapter of her journey is about more than paint, it’s about family, courage, and building a legacy. If you’ve ever wondered if it’s possible to build a legacy business without sacrificing the moments that matter most, this conversation is for you. Key Takeaways * How Ashley turned a home renovation idea into a full-service paint and supply business * Why embracing pivots can lead to unexpected growth * The importance of time freedom in defining true success * How bringing a 100-year-old paint brand to South Carolina became a bold business move * The joy of being featured on a magazine cover and winning “Best of South Carolina” * Why entrepreneurship is as much about family and values as it is about profits * Ashley's personal "success algorithm" that balances achievement, relationships, and purpose. In This Episode * [00:00] Introduction to Ashley Peterson * [01:19] How Blue Mist began and evolved through multiple pivots * [03:18] Why paint became their perfect product * [04:24] The dream that sparked their leap into business * [05:06] Defining success beyond cars and houses * [06:37] Facing the challenge of introducing a new paint brand * [09:29] The pride of seeing Blue Mist help expand a national brand * [09:52] From small-town store to magazine cover and statewide award * [12:21] Finding unexpected freedom and flexibility through entrepreneurship * [13:32] Redefining success and celebrating the wins * [20:24] Where to connect with Ashley Notable Quotes * [03:18] “Paint is colorful, it's fun, it's easy to change. If somebody likes it, that's wonderful. If they don't, it's easy and inexpensive to change.” - Ashley Peterson * [04:32] “I had grown up with my mom telling me, you wanna go into healthcare, it's where the money is.” - Ashley Peterson * [07:02] “I am the first one in the state of South Carolina to bring Dunn-Edwards Paints. You may know that paint line, but around here, people don’t know it. And when you don’t know something, you don’t trust it.”- Ashley Peterson * [08:49] “I remember when nobody knew the name. And now here we’re a brand that people demand.” - Ashley Peterson * [13:40] “Most people that I know in my personal circle have hobby businesses, and that’s wonderful, and I hope that they’re successful.” - Ashley Peterson Our Guest Ashley Peterson is the co-founder of Blue Mist Paint & Supply, a woman- and family-owned paint and supply store based in Greenville, South Carolina. Alongside her husband, Heath, she has transformed a small renovation idea into a thriving business, blending creativity, courage, and community. Ashley is passionate about teaching her son entrepreneurship through their family business and about empowering others to build a life defined by purpose and freedom. Resources and Links Ashley Peterson * Blue Mist Paint and Supply - https://bluemistpaintandsupply.com/ [https://bluemistpaintandsupply.com/] Madeleine MacRae * Website - https://mmmacrae.com/making-changes-training-motivating/ [https://mmmacrae.com/making-changes-training-motivating/] * LinkedIn - https://www.linkedin.com/in/macraemadeleine [https://www.linkedin.com/in/macraemadeleine] * Instagram - https://www.instagram.com/madeleine.macrae/ [https://www.instagram.com/madeleine.macrae/] Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough [https://www.amazon.com/Tenacious-Pursuit-Peace-Success-Enough/dp/B0CQVLWLBG]
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