Scaling Up: Lessons From The World's Best CEOs and Founders

“What does it take to scale one of the most trusted brands in Australia without losing its soul?” Today’s guest is Michael Schneider, Managing Director of Bunnings since 2016 and a 20-year veteran of the business. Bunnings is more than a retailer. It’s a cultural institution. With more than 380 stores, $18b in revenue and  55,000 team members, it’s hard to imagine a time when Bunnings wasn’t the default answer to every home improvement question. But behind that dominance is a story of quiet leadership, discipline, and culture at scale. In this episode, we dig into how Bunnings earned and maintained this dominance – from Every Day Low Prices and delivering brand promises at scale,  to the cultural consistency that is stitched into the fabric of the business, this is a story of of what it really means to scale up — not just fast, but for good.

When Steven first joined us in 2019, GYG was already making noise—130 stores, a cult-like customer base, and a founder who was across every detail of the business from avocado sourcing to store design. That episode became one of our most replayed for good reason: it was raw, passionate, and incredibly insightful. But so much has changed since then. GYG has nearlydoubled its footprint, gone public, entered the U.S., scaled a drive-thru model, launched a new app, and pushed network sales past the billion-dollar mark. The team’s changed. The scale is bigger. But what about the founder? This episode is about going deep on that next chapter—what’s changed, what hasn’t, and what Steven’s learned along the way. It’s a candid look at what it takes to lead through hypergrowth without losing the heart of the brand. As always, please reach out if you have any feedback or comments, and for more insights on a whole range of topics the new TDM website [https://open.spotify.com/episode/www.tdmgrowthpartners.com] is a great resource for investors and operators alike.

We are reaching back into the archive to revisit a conversation from 2019 with Steven Marks, the co-founder and CEO of Guzman y Gomez. This was one of the most electric conversations of the early years of the show. Steven shared his passion for food, brand, technology, and most of all, people—with a clarity and energy that defined him as a founder on a mission. At the time of this recording, GYG had around 130 stores. Steven was founder-CEO, still obsessing over every ingredient, every system, every hire. They had global ambition, but the U.S. was still a dream, the IPO was years away, and COVID hadn’t yet tested the foundations of hospitality businesses everywhere. We’ll be sitting down with Steven again soon for a follow-up episode covering everything that’s happened since 2019. But before we do, here’s where it all began. Even if you have heard this episode before, or if you are new to Scaling Up since then, this is a must-listen-to episode full of nuggets that will not only act as a great primer for our next episode, but will also leave you in awe of his energy and passion. Enjoy this re-release of one of our most-loved early episodes—with Steven Marks of Guzman y Gomez.

Tim Doyle is the co-founder and CEO of Eucalyptus [https://www.eucalyptus.health/], a digital healthcare business that in just a few short years has redefined what 'patient first care' can look like in this country and abroad. If you haven't heard of Eucalyptus, you might know it via its house of Brands, Pilot, Kin, Software, Juniper, each delivering vertically integrated care in everything from men'shealth to fertility to weight loss. Before founding Eucalyptus, Tim was part of the founding executive team at Koala, the mattress in a box leader in Australia that scaled rapidly to over a hundred million dollars in revenue and beyond. Here, Tim cut his teeth in the high growth direct to consumer business model and perfected how to build brands that truly resonate. But health, as Tim rightly notes, is a totally different beast. It's a regulated, deeply personal high trust industry, and that makes the scale up journey all the more fascinating. In today'sconversation, we cover a huge amount of ground on the evolution of thebusiness, a mini deep dive into the market of GLP-1’s, and most notably thefascinating team building framework that Tim has used up until this point. Whatstood out to me was Tim's clarity about how and why Eucalyptus will win as itcontinues to move through this hyperscale moment of execution across a range ofglobal markets.

Silvija Martincevic, the Croatian born, San Francisco based CEO of Australian founded Unicorn Deputy. Silvija's executive career has been immense in the world of fast-growing technology, as the COO of Group On, and then the chief commercial officer of Affirm, that scaled annual revenue through the billion-dollar ceiling and beyond IPO. Silvija grew up in Croatia and while she didn't learn English until she was 18, she's an incredibly lucid storyteller. We traversed some key scaling challenges from moving Deputy from a point solution to a full workforce management platform trying to move from the fickle SMB market towards solving larger and more complex problems for mid-market customers. All of this is wrapped up in a big global push to continue the growth trajectory that now has reported revenue well over a hundred million dollars a year. While Sylvia is known in the industry as an incredible executor, as an operator, it's her leadership skills that have been front and center in Deputy’s post Covid transformation, despite not being the founder, her ownership mentality is the cornerstone of her values-based leadership principles, which come clearly through as accountability, trust, and empathy. Her insights into scaling culture as a non-founding CEO were a real highlight of the conversation. As always, please reach out if you have any feedback or comments, and for more insights on a whole range of topics the new TDM website [www.tdmgrowthpartners.com] is a great resource for investors and operators alike.