Commercial Strategy | Connecting Science, Strategy, and Storytelling

Change | Why Great Marketing Endures Even as Technology Evolves

In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.

Pipeline | Tactics to Build a Stronger Cell & Gene Sales Pipeline

In this SCORRCAST episode, Alec McChesney talks with Heather Sugrue of Chrysalys Bio about strengthening the cell and gene therapy sales pipeline. From engaging the right CDMO partners to aligning commercial strategy, Heather shares practical tactics to drive growth and long-term success in life sciences.

Creative Direction | A Behind-the-Scenes Look at Strategic Video Marketing Episode

In this SCORRCAST Director’s Cut, Alec McChesney and Braeden Tyma of SCORR Marketing take you behind the scenes of strategic video creation. From creative decisions to messaging alignment, this episode explores how thoughtful video production can elevate life sciences branding and engagement.

Commercial Strategy | Connecting Science, Strategy, and Storytelling

In this SCORRCAST episode, Derek Gooderham of Allumiqs shares how life sciences companies can bridge the gap between science and strategy. From data storytelling to navigating internal silos, Derek offers a perspective on aligning teams and driving clarity in a complex industry.

Leadership | Building Culture, Clarity & Confidence in Life Sciences

In this episode of the SCORRCAST, Jenna Rouse, Global Head of Clinical Operations at Simulations Plus, Inc., shares her leadership journey. From defining company culture to navigating global teams, Jenna offers insights on building trust, driving clarity, and leading with purpose in the life sciences space.