Ep 11- Secrets of a B2B Marketer with Poornima Couto and Benita Bhatia Dua

Why your LinkedIn followers are dropping and what you can do about it

Are you seeing a slump in your LinkedIn impressions? You’re not alone. This podcast is based on our CEO Benita Bhatia Dua’s article with the same title which was first published on LinkedIn. While it is AI- generated, we’re sure you’ll find it interesting and insightful. You’ll find facts that no one else is talking about. And at the very least, you’ll have an idea of why you’re seeing the slump, and hopefully you’ll also know how to handle it. If you would like to read the full article, you can check it on: https://www.linkedin.com/pulse/why-your-linkedin-impressions-dropping-what-you-can-do-bhatia-dua-sd5jf?utm_source=share&utm_medium=member_ios&utm_campaign=share_via_Spotify Know anyone else who’s struggling with this? Share this episode with them. And in the comments, let us know what else you would like to listen to. We’ll create an episode for you.

Ep 11- Secrets of a B2B Marketer with Poornima Couto and Benita Bhatia Dua

Explore the delicate balance between short-term actions and long-term marketing goals in Episode 11 of 'Secrets of a B2B Marketer.' Our guest, Poornima Couto, shares expertise in outcome-based marketing and global brand building. Gain a deeper understanding of the intricacies involved in aligning your marketing initiatives, focusing on outcome-based marketing, performance marketing, and various strategies that can yield desired results in Episode 11 of 'Secrets of a B2B Marketer.' Poornima Couto is CMO & Global Head Market- Making at SLK. Poornima brings a wealth of experience in building global brands, establishing new markets, and ensuring customer success. Connect with her on LinkedIn at linkedin.com/in/poornima-couto-95744844 Guiding this engaging conversation is Benita Bhatia Dua, a seasoned expert with over a decade in B2B Marketing. She serves as a trusted social media consultant to some of the industry's top B2B companies, CEOs, and CXOs. Benita is also a TEDx speaker and the author of 'Profit with Social Media.' Connect with her on LinkedIn at linkedin.com/in/benitadua. [http://linkedin.com/in/benitadua.] http://linkedin.com/in/benitadua.For more precious insights on B2B marketing and beyond, follow us on https://www.linkedin.com/company/vanillaskills.

Ep. 10 Secrets of a B2B Marketer with AL Jagannath and Benita Bhatia Dua

Whether we're talking B2B or B2C, at the heart of it all, it's P2P – People to People – connections that truly matter. Join Jagannath AL, Head of Marketing & Partnerships, India & ME, Thoughtworks, and our forward-thinking CEO, Benita Bhatia Dua as they shatter the stereotypes surrounding B2B marketing content. Discover why infusing your marketing efforts with excitement and creativity empowers you to influence the desicion-makers. In Episode 10 of 'Secrets of a B2B Marketer,' we unveil revelations and examples where injecting innovative ideas into B2B marketing led to gaining remarkable brand visibility. Meet Jaggi, who brings with him an experience of 25 years working in the arena of marketing and sales. He has led multiple functions in the space and worked with several renowned B2B brands along the way. Follow him here: linkedin.com/in/jagannath-al-0062831b9 [http://linkedin.com/in/jagannath-al-0062831b9] Leading this captivating discussion is Benita Bhatia Dua, a seasoned expert with over a decade in B2B Marketing. She's a trusted social media consultant to some of the industry's top B2B companies, CEOs, and CXOs. Benita is also a TEDx speaker and the author of 'Profit with Social Media.' Connect with her on LinkedIn at linkedin.com/in/benitadua. [http://linkedin.com/in/benitadua.] For more valuable insights into the world of B2B marketing and beyond, follow us at https://www.linkedin.com/company/vanillaskills [https://www.linkedin.com/company/vanillaskills]. If you find the episode insightful don't forget to subscribe to the podcast.

Ep. 9 Secrets of a B2B Marketer with Kunal Aman and Benita Bhatia Dua

🎙️ Unveiling the Untold Power of Storytelling in B2B Marketing! 📖 Get ready for an eye-opening journey with @Kunal Aman, Head of Marketing at @SAS India, and our visionary CEO, @Benita Bhatia Dua as Kunal reveals how storytelling transformed his B2B companies' brand values. 🌟 Episode 9 of 'Secrets of a B2B Marketer' is your ticket to game-changing insights on various aspects of B2B marketing that will elevate your brand to new heights of success! Don't miss out on these revelations! Kunal, with an enriching experience of 14 years in marketing corporate strategy, and communications with renowned tech MNC's, now leads the marketing and strategy initiatives for SAS in India & Japan. Connect with Kunal Aman on LinkedIn: linkedin.com/in/kunalaman Hosting this captivating discussion is Benita Bhatia Dua, a seasoned expert with over a decade of experience in B2B Marketing and a social media consultant to some of the top B2B companies, and their CEOs and CXOs. She's also a TEDx speaker and authored the book 'Profit with Social Media'. Connect with her on: linkedin.com/in/benitadua [http://linkedin.com/in/benitadua] For more precious insights on B2B marketing and beyond, follow us on https://www.linkedin.com/company/vanillaskills/

Ep. 8 Secrets of a B2B Marketer with Amit Shah and Benita Bhatia Dua

They say “AI is the .com of 2000s” But are you effectively integrating AI into your marketing efforts to "break the clutter" and deliver exceptional value to your customers? 🤔 Get ready to find out as we dive into an eye-opening conversation with @Amit Shah, CMO and Global Head BD at @Zycus, who will answer these key questions every B2B Marketer needs to know! Amit's wealth of experience shines through as he unravels the role of AI and even DI (revealed in the show) in marketing outputs. 💡🌟 Follow Amit Shah on LinkedIn: https://www.linkedin.com/in/amitkshah/ Leading the insightful discussion is Benita Bhatia Dua, a seasoned expert with over a decade of experience in B2B Marketing and a social media consultant to leading B2B companies, CEOs, and CXOs. She's also a TEDx speaker and co-authored the book 'Profit with Social Media'. Connect with Benita on LinkedIn: https://www.linkedin.com/in/benitadua/ To keep watching such insightful podcasts on B2B marketing and more follow: https://www.linkedin.com/company/vanillaskills/