Secrets To Scaling Your Ecommerce Brand

Send us a text [https://www.buzzsprout.com/twilio/text_messages/600328/open_sms] If I were starting a DTC fashion brand in 2025, this is not the path I’d take. But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse. And here’s the wild part... They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta In this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, CEO at Veiled, the world’s largest standalone modest fashion brand. We go deep on: 1. Why focusing on warm audiences is Veiled’s unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MER 2. How they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrong 3. What most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broad This episode isn’t just about niche marketing—it’s a masterclass in disciplined growth strategy. If you're an apparel brand trying to crack profitable scale... If you’ve ever wondered if Meta is still worth it... If TikTok isn’t working for you... 👉 This is the episode to binge. 🔗 Connect with Kareem: LinkedIn: https://www.linkedin.com/in/kareemelgendy/ https://linkedin.com/in/kareemlgndWebsite: https://veiled.com/ [https://veiled.com/]Email: kareem@veiled.com Growth Plan: www.upgrowthcommerce.com/grow [http://www.upgrowthcommerce.com/grow]Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.  Go to https://www.upgrowthcommerce.com/offer [https://www.upgrowthcommerce.com/offer] and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:  upgrowthcommerce.com/grow [http://upgrowthcommerce.com/grow] Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about [https://www.skool.com/tiktokshopelite/about]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/600328/open_sms] If I were starting a DTC fashion brand in 2025, this is not the path I’d take. But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse. And here’s the wild part... They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta In this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, Head of Growth at Veiled, the world’s largest standalone modest fashion brand. We go deep on: 1. Why focusing on warm audiences is Veiled’s unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MER 2. How they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrong 3. What most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broad This episode isn’t just about niche marketing—it’s a masterclass in disciplined growth strategy. If you're an apparel brand trying to crack profitable scale... If you’ve ever wondered if Meta is still worth it... If TikTok isn’t working for you... 👉 This is the episode to binge. 🔗 Connect with Kareem: LinkedIn: linkedin.com/in/kareemlgnd [https://linkedin.com/in/kareemlgnd]Website: veiled.com [https://veiled.com/]Email: kareem@veiled.com  Growth Plan: www.upgrowthcommerce.com/grow [http://www.upgrowthcommerce.com/grow]Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.  Go to https://www.upgrowthcommerce.com/offer [https://www.upgrowthcommerce.com/offer] and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow [http://upgrowthcommerce.com/grow] Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about [https://www.skool.com/tiktokshopelite/about]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/600328/open_sms] Attribution is broken. Cookies are dying. Conversions get credited to the last device.  And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data. In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack: * Why conversion-based tracking no longer works * How outdated attribution models (even MTA) are misleading marketers * Why traditional MMM and geo-holdouts aren't viable for most brands * The massive hidden iceberg of upper-funnel activity most tools ignore * What a modern, data-driven approach to budget allocation actually looks like If you’re tired of attribution tools that only show you a sliver of reality—this episode is a must-listen. Guest Bio: Constantine Yurevich is the founder and CEO of SegmentStream, a London-based marketing intelligence platform that helps brands navigate today’s fragmented, privacy-first digital ecosystem. SegmentStream goes beyond cookie-based attribution to give marketers a clearer, AI-powered picture of what’s actually driving revenue—across channels, devices, and user journeys. Founded in 2018, SegmentStream is helping performance teams at some of Europe’s top brands rethink how they measure and optimize campaigns in a post-cookie world.  👉 Learn more about SegmentStream:   https://www.segmentstream.com [https://www.segmentstream.com]  👉 Connect with Constantine Yurevich on LinkedIn: https://www.linkedin.com/in/constantineyurevich/ [https://www.linkedin.com/in/constantineyurevich/] 👉 Follow Constantine on X (Twitter)   https://x.com/weird_ceo [https://x.com/weird_ceo] 👉 Subscribe to Constantine’s Newsletter on LinkedIn   https://www.linkedin.com/newsletters/7189209704512860160/ [https://www.linkedin.com/newsletters/7189209704512860160/] Growth Plan: www.upgrowthcommerce.com/grow [http://www.upgrowthcommerce.com/grow] Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.  Go to https://www.upgrowthcommerce.com/offer [https://www.upgrowthcommerce.com/offer] and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:  upgrowthcommerce.com/grow [http://upgrowthcommerce.com/grow] Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about [https://www.skool.com/tiktokshopelite/about]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/600328/open_sms] Let’s face it — most products are boring. And if that’s true for your brand… you might be sitting on a goldmine. Because right now, TikTok Shop isn’t favoring the flashiest brands. It’s favoring the relatable ones. In this episode, I break down how we’ve taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok. If your content isn’t working, it’s probably not your product’s fault. It’s your angles. It’s your storytelling. It’s your lack of emotional contrast. I’ll show you exactly how to fix it — with 3 high-performing video frameworks, real-life product examples, and the underrated levers that make people click “Buy Now.” This is your TikTok Shop blueprint — especially if your product isn’t "sexy.” Inside this episode: * Why “boring” is the biggest opportunity right now * 3 viral storytelling formats we use (with breakdowns) * Real TikTok Shop product wins from Kalodata * 4 overlooked factors that drive conversions way more than product features * And what to do if your content’s flopping right now Growth Plan: www.upgrowthcommerce.com/grow [http://www.upgrowthcommerce.com/grow] Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.  Go to https://www.upgrowthcommerce.com/offer [https://www.upgrowthcommerce.com/offer] and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:  upgrowthcommerce.com/grow [http://upgrowthcommerce.com/grow] Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about [https://www.skool.com/tiktokshopelite/about]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/600328/open_sms] I’ve built seven brands. Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing—and I’m bringing you along for the ride. In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on.  From $26K in month one to projecting $51K this month on Amazon, we’re just getting started. And here's the thing... Most people only show you what worked after the fact. I’m going to show you everything as it happens. The good. The bad. The break-evens. Every lever we pull and every decision we make. If you’ve ever wanted to build a brand alongside someone who’s done it before, this is it. What You’ll Learn in This Episode: * Why we launched on Amazon first (and what’s next) * The early numbers: Revenue, profit margins, ad spend breakdowns * How we’re planning to scale past break-even * Why I’m more excited about this brand than any I’ve built before * The mindset shift that happens when you’re building again, but smarter Growth Plan: www.upgrowthcommerce.com/grow [http://www.upgrowthcommerce.com/grow] Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.  Go to https://www.upgrowthcommerce.com/offer [https://www.upgrowthcommerce.com/offer] and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:  upgrowthcommerce.com/grow [http://upgrowthcommerce.com/grow] Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about [https://www.skool.com/tiktokshopelite/about]