The Jared Oliphint Show
Mark McNeilly teaches in the areas of marketing and organizational behavior in the MBA and Undergraduate Business programs, and serves as the co-chair of the UNC Generative AI Committee. Professor McNeilly served as a global marketing executive and has several years of experience with both IBM and Lenovo in the IT industry. His business background includes branding, strategy, marketing, market intelligence, management, manufacturing and personnel. He is the author of a popular strategy book based on Sun Tzu’s “Art of War” titled “Sun Tzu and the Art of Business: Six Strategic Principles for Managers” as well as “George Washington and the Art of Business: Leadership Principles of America’s First Commander-in-Chief,” both from Oxford University Press. Professor McNeilly received his MBA with honors from the University of Minnesota and his BS in finance from the University of Wisconsin-LaCrosse. Mark McNeilly's Substack: https://markmcneilly.substack.com Chapters 00:00 Teaching Philosophy and Classroom Dynamics 02:45 Fundamentals of Marketing and Branding 05:41 Personal Branding in the Digital Age 08:52 AI's Impact on Marketing and Job Applications 11:50 Utilizing Social Media for Branding 14:49 Course Overview and Teaching Style 17:52 Sales Strategies and Value Proposition 21:03 Transitioning from Business to Academia 23:40 Differences in Teaching Undergraduates vs. MBAs 27:04 Diverse Student Backgrounds in MBA Programs 29:53 Teaching Military Professionals 32:51 Marketing Philosophy to a Broader Audience 39:22 The Pursuit of Truth and Reality 46:23 AI's Role in Education 58:17 Ethics in AI and Business 01:06:01 Navigating AI in the Classroom ✍🏻 Get my FREE paper-writing guide: https://jaredoliphint.kit.com/freepapertemplate 📲 CONNECT on: X: https://x.com/jaredoliphint Instagram: https://www.instagram.com/jaredoliphint TikTok: https://www.tiktok.com/@jared.oliphint LinkedIn: https://www.linkedin.com/jaredoliphint Threads: https://www.threads.net/@jaredoliphint Dr. Jared Oliphint received his PhD in philosophy, and teaches philosophy at the college level. His published work has focused on metaphysics, philosophy of language, conceptual engineering, social ontology, and metaethics. Create your own newsletter using my affiliate link with Kit here: https://partners.kit.com/ichm6j4wln2b Keywords Marketing, Branding, AI in Education, Teaching Strategies, Ethical AI, Personal Branding, Digital Technology, Higher Education, Innovation, Philosophy and AI
33 episodios
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