SEO Is Not That Hard

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2240460/open_sms] SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com [https://keywordspeopleuse.com] Help feed the algorithm and leave a review at ratethispodcast.com/seo [https://ratethispodcast.com/seo] You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips [https://seotips.edddawson.com/101-quick-seo-tips] To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now [https://calendly.com/edd-dawson/keywordspeopleuse-demo] See Edd's personal site at edddawson.com [https://www.edddawson.com] Ask me a question and get on the show Click here to record a question [https://www.speakpipe.com/seoisnotthathard] Find Edd on Linkedin [https://www.linkedin.com/in/edd-dawson/], Bluesky [https://bsky.app/profile/edd-dawson.bsky.social] & Twitter [https://twitter.com/channel5] Find KeywordsPeopleUse on Twitter @kwds_ppl_use [https://twitter.com/kwds_ppl_use] "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2240460/open_sms] The future of search has arrived, and it's not quite what many SEO professionals expected. In this eye-opening episode, we dive into a groundbreaking discovery about how AI search systems like ChatGPT determine which sources to trust and cite in their responses. A clever investigation has revealed that ChatGPT uses a method called Reciprocal Rank Fusion (RRF) to evaluate and rank content. When you ask ChatGPT a question, it doesn't just perform one search—it runs multiple related searches simultaneously and then combines the results using a surprisingly simple formula. The revelation completely upends traditional keyword-focused SEO strategies. Pages that rank moderately well for multiple related queries now outperform those that rank #1 for just one keyword. This confirms what we've been advocating for years: building comprehensive topic clusters and establishing genuine topical authority is far more valuable than chasing individual high-volume keywords. For content creators, this means focusing on addressing all the questions around a subject rather than creating narrowly-targeted content. The websites that position themselves as authoritative resources across a spectrum of related queries will increasingly find themselves cited as primary sources in AI-generated responses. Whether you're an SEO veteran or just starting to optimize your content, this episode provides crucial insights for navigating the evolving landscape where traditional search engines and AI platforms coexist. Listen now to understand how to position your content for success in this new era of search, and discover why consistently ranking well across multiple related queries is the new SEO gold standard. Link to original article : https://metehan.ai/blog/chatgpt-is-using-reciprocal-rank-fusion-rrf/ [https://metehan.ai/blog/chatgpt-is-using-reciprocal-rank-fusion-rrf/] SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com [https://keywordspeopleuse.com] Help feed the algorithm and leave a review at ratethispodcast.com/seo [https://ratethispodcast.com/seo] You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips [https://seotips.edddawson.com/101-quick-seo-tips] To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now [https://calendly.com/edd-dawson/keywordspeopleuse-demo] See Edd's personal site at edddawson.com [https://www.edddawson.com] Ask me a question and get on the show Click here to record a question [https://www.speakpipe.com/seoisnotthathard] Find Edd on Linkedin [https://www.linkedin.com/in/edd-dawson/], Bluesky [https://bsky.app/profile/edd-dawson.bsky.social] & Twitter [https://twitter.com/channel5] Find KeywordsPeopleUse on Twitter @kwds_ppl_use [https://twitter.com/kwds_ppl_use] "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2240460/open_sms] What happens when a 20-year veteran of SEO and affiliate marketing picks up a fresh perspective? Unexpected revenue discoveries, that's what. In this episode, I share my honest review of "The Payout Mafia" by Neil C and James Dooley—a collection of insights from fifteen successful affiliate marketers. While I'm not typically drawn to the flashy "robbing the bank" portrayal of our industry, the book's substance quickly overcame my initial hesitation. The real value comes from seeing where these diverse experts (spanning SEO, paid acquisition, email marketing, YouTube, and webinars) align in their approaches and where they diverge. This compilation revealed a critical blindspot in my own business practices around data monitoring—a realization that led to an immediate $5,000 monthly revenue increase on just one of my sites through a simple merchant placement adjustment. Perhaps most fascinating is how the book highlights the necessity of automation in today's affiliate landscape. Several contributors emphasize building systems that surface important metrics regularly, allowing for nimble optimization even when factors outside your control (like a merchant's external advertising) affect conversion rates. Their collective wisdom reinforces that success comes from consistent data vigilance rather than sporadic attention. Whether you're new to affiliate marketing or have decades of experience like me, "The Payout Mafia" offers practical strategies worth far more than its modest price tag. It's a powerful reminder that in this industry, the learning never stops—and sometimes the most valuable lessons come from unexpected sources. Want to hear more insights like this? Subscribe to "SEO Is Not That Hard" wherever you get your podcasts, and visit keywordspeopleusecom to discover how our SEO intelligence platform can help you understand what questions people are asking online and optimize your content accordingly. Link to book on Amazon: Amazon UK [https://www.amazon.co.uk/Payout-Mafia-Affiliates-Playbooks-Principles/dp/B0FHKXC84R/ref=sr_1_1?crid=3GOR8E8AB10EJ&dib=eyJ2IjoiMSJ9.e5yfW10PztqpPQohAOshpg.vjcaGRSOfRGEsfMAivwAy-jkg_0SeOFOHXCKIajekNs&dib_tag=se&keywords=Payout+Mafia&qid=1756808823&sprefix=payout+mafia%2Caps%2C124&sr=8-1] https://www.amazon.com/Payout-Mafia-Affiliates-Playbooks-Principles/dp/B0FHKXC84R/ref=sr_1_1?crid=399F55HCKG2XM&dib=eyJ2IjoiMSJ9.e5yfW10PztqpPQohAOshpg.p1x50xoyOoQKDrPOcdxVQmZWZGQrA3pPN_QQphQELVc&dib_tag=se&keywords=Payout+Mafia&qid=1756808879&sprefix=payout+mafi%2Caps%2C202&sr=8-1 SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com [https://keywordspeopleuse.com] Help feed the algorithm and leave a review at ratethispodcast.com/seo [https://ratethispodcast.com/seo] You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips [https://seotips.edddawson.com/101-quick-seo-tips] To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now [https://calendly.com/edd-dawson/keywordspeopleuse-demo] See Edd's personal site at edddawson.com [https://www.edddawson.com] Ask me a question and get on the show Click here to record a question [https://www.speakpipe.com/seoisnotthathard] Find Edd on Linkedin [https://www.linkedin.com/in/edd-dawson/], Bluesky [https://bsky.app/profile/edd-dawson.bsky.social] & Twitter [https://twitter.com/channel5] Find KeywordsPeopleUse on Twitter @kwds_ppl_use [https://twitter.com/kwds_ppl_use] "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2240460/open_sms] Link to Sparktoro report: https://sparktoro.com/blog/new-research-20-of-americans-use-ai-tools-10x-month-but-growth-is-slowing-and-traditional-search-hasnt-dipped/ [https://sparktoro.com/blog/new-research-20-of-americans-use-ai-tools-10x-month-but-growth-is-slowing-and-traditional-search-hasnt-dipped/] A digital revolution or much ado about nothing? The AI versus search debate has dominated SEO conversations lately, with doomsayers predicting the end of traditional search as we know it. But what's actually happening might surprise you. Drawing from the groundbreaking SparkToro and Datos report, this episode cuts through the hype to reveal unexpected trends in AI and search engine usage. While AI adoption has been significant—with 20% of Americans now classified as heavy users—the explosive growth we witnessed in 2023 is already plateauing. Meanwhile, traditional search engine usage remains remarkably steady, with 95% of Americans still using search engines monthly and the percentage of heavy search users actually increasing over the past year. The most fascinating insight? AI and search aren't locked in a zero-sum battle but instead appear to be complementary tools in most users' information discovery journeys. I share fascinating log file analysis from my own affiliate site showing that for every five Google visitors, we see approximately one AI crawler—yet our Google traffic continues to grow. This suggests AI users represent additional audience reach rather than cannibalised search traffic. For SEO professionals feeling anxious about AI's impact, this episode offers both reassurance and strategic direction. The fundamentals of quality content creation remain crucial, but understanding how to position your content for both discovery methods will be the true competitive advantage. Listen now to discover how to thrive in this evolving information ecosystem where AI and search coexist rather than compete. Have you integrated AI tools into your content strategy while maintaining your SEO focus? Share your experiences or questions about finding the right balance in this new landscape. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com [https://keywordspeopleuse.com] Help feed the algorithm and leave a review at ratethispodcast.com/seo [https://ratethispodcast.com/seo] You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips [https://seotips.edddawson.com/101-quick-seo-tips] To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now [https://calendly.com/edd-dawson/keywordspeopleuse-demo] See Edd's personal site at edddawson.com [https://www.edddawson.com] Ask me a question and get on the show Click here to record a question [https://www.speakpipe.com/seoisnotthathard] Find Edd on Linkedin [https://www.linkedin.com/in/edd-dawson/], Bluesky [https://bsky.app/profile/edd-dawson.bsky.social] & Twitter [https://twitter.com/channel5] Find KeywordsPeopleUse on Twitter @kwds_ppl_use [https://twitter.com/kwds_ppl_use] "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2240460/open_sms] Navigating Google's algorithm updates can feel like wandering through a dense forest without a map. But what if there's a simple trail of breadcrumbs that could help guide both your users and search engines through your website? In this episode, I share a fascinating correlation I've noticed while analyzing sites affected by recent Google updates - many lack proper breadcrumb navigation. Breadcrumbs aren't just fairy tale elements; they're powerful navigation aids that show users exactly where they are within your site hierarchy. I'll walk you through exactly what breadcrumbs are, why they matter for user experience, and how they create logical internal linking structures that search engines love. You'll learn how this simple feature can transform how your content appears in search results through schema markup, potentially giving you an edge in the SERPs. Most surprising is how many site owners overlook this straightforward implementation despite its significant benefits. Whether you're recovering from algorithm impacts or simply strengthening your SEO foundation, breadcrumbs deserve your attention. Don't miss my invitation for a personal demo of KeywordsPeopleUse tools, where I can show you how to identify the questions your audience is actually asking online. Want to chat SEO or see how our tools can help you create more effective content? Book your free consultation at keywordspeopleuse.com/demo today! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com [https://keywordspeopleuse.com] Help feed the algorithm and leave a review at ratethispodcast.com/seo [https://ratethispodcast.com/seo] You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips [https://seotips.edddawson.com/101-quick-seo-tips] To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now [https://calendly.com/edd-dawson/keywordspeopleuse-demo] See Edd's personal site at edddawson.com [https://www.edddawson.com] Ask me a question and get on the show Click here to record a question [https://www.speakpipe.com/seoisnotthathard] Find Edd on Linkedin [https://www.linkedin.com/in/edd-dawson/], Bluesky [https://bsky.app/profile/edd-dawson.bsky.social] & Twitter [https://twitter.com/channel5] Find KeywordsPeopleUse on Twitter @kwds_ppl_use [https://twitter.com/kwds_ppl_use] "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/