#123 Why Top Lawyers & Mediators Are Quietly Building Media Companies

#125 Why Most Consultation Calls Fail (And What To Do Instead) with Steve Fretzin

Send us Fan Mail [https://www.buzzsprout.com/2266722/fan_mail/new] Most lawyers are highly skilled… but many still struggle with business development because traditional sales tactics feel uncomfortable, pushy, or transactional. In this episode, Sylvia sits down with Steve Fretzin to unpack why most consultation calls fail, how buyer behavior has changed, and what professionals need to understand about sales today. They discuss trust-building before the first call, LinkedIn visibility, thought leadership, better discovery conversations, and how to guide potential clients without sounding salesy. Steve also shares his “sales-free selling” approach and explains how trust-based professionals can build stronger relationships, qualify better clients, and create a more effective business development process. What you’ll learn: * 01:24 Meet Steve Fretzin * 07:40 Why Lawyers Hate Selling * 09:55 Buyer Behavior Has Shifted * 15:24 LinkedIn As Book Cover * 19:29 Consult Call Mistakes * 22:19 Free Consulting Trap * 23:41 Prescription Without Diagnosis * 24:29 Sales Free Selling Process * 26:20 Disqualify Fast Save Time * 30:16 Follow Up Without Chasing * 38:03 Stop Getting Ghosted * 40:59 Parting Advice For Lawyers Steve’s Bio: Steve Fretzin is a five-time bestselling author, host of the BE THAT LAWYER and Future Rainmakers podcasts, and a business development coach who works exclusively with attorneys. For more than 18 years, he has helped lawyers build strong books of business without selling, pitching, or chasing, using his proven Sales-Free Selling TM approach. His clients consistently become top rainmakers and credit his coaching and systems for driving meaningful, measurable growth. Steve can be reached directly at steve@fretzin.com [steve@fretzin.com], or through his website at www.bethatlawyer.com [https://fretzin.com/]. Connect with him on LinkedIn at https://www.linkedin.com/in/stevefretzin [https://www.linkedin.com/in/stevefretzin]. His ALL NEW BE THAT LAWYER Community is changing how lawyers develop the skills never taught in law school. Connect with Steve: * BE THAT LAWYER Community [http://bethatlawyer.com/community] * Upcoming event: Eventbrite Climbing Karma Mountain: How Lawyers Build Business by Giving First [https://www.eventbrite.com/e/climbing-karma-mountain-how-lawyers-build-business-by-giving-first-tickets-1989417542423?aff=oddtdtcreator&keep_tld=true#organizer-card] * Set up time with Steve Fretzin: LET'S TALK (Book an Initial Consultation) | FRETZIN, INC. [https://fretzin.com/letstalk/] Click here [https://podcasts.apple.com/us/podcast/serve-first-sell-later-marketing/id1720025844] and don’t forget to hit the "Follow" button so you never miss a new episode! Register for our upcoming marketing workshop on May 28th [https://us02web.zoom.us/webinar/register/WN_iUAaRjlMQqu-5gjP7jQTjQ] Download Free Guide: How Lawyers and Mediators Can Attract More Ideal Clients [https://sgandassociates.ca/free-guide/] Want more insights like this?  Sign up for our newsletter [https://sgandassociates.ca/]. Sign up for our free LinkedIn newsletter on marketing your professional practice [https://www.linkedin.com/newsletters/marketing-for-professionals-7283295704544944128/]  Connect with me on LinkedIn [https://www.linkedin.com/in/sylviagaribaldi/] Join our online community [https://www.facebook.com/groups/sgandassociates] Subscribe to my YouTube channel [https://www.youtube.com/@SGandAssociates/featured]

#124 The Quiet Visibility Strategies Helping Workplace Mediators Grow

Send us Fan Mail [https://www.buzzsprout.com/2266722/fan_mail/new] Most workplace mediators are highly skilled… but barely visible to the leaders who need them most. In this episode, Sylvia breaks down the quiet marketing and trust-building strategies that are actually helping workplace mediators grow today — including LinkedIn thought leadership, relationship-building, webinars, podcasts, and educational visibility. Sylvia also shares why leaders are increasingly looking for calm, credible experts they already recognize before workplace conflict escalates, and how mediators can position themselves as trusted resources in a changing workplace landscape. If you want to become the mediator organizations think of when conflict escalates, this episode is for you. What you’ll learn: * 01:27 The Visibility Gap * 04:42 Referrals Need Proof * 07:21 Educational Thought Leadership * 10:59 Relationship Building DMs * 14:09 Webinars That Convert * 17:13 Podcasting Authority Assets * 20:41 Ecosystem of Visibility * 23:13 Consistency Over Quick Wins * 25:26 Authentic Calm Marketing * 27:25 Your Visibility Action Plan Resources: Feeling stuck about how to grow your practice, book a free strategy call here [https://calendly.com/sgandassociates/skyrocket-your-practice-session-pd?month=2024-09]. #123 Why Top Lawyers & Mediators Are Quietly Building Media Companies [https://www.buzzsprout.com/2266722/episodes/19170718]  #121 The LinkedIn DM System That Generated 80 Referral Meetings [https://www.buzzsprout.com/2266722/episodes/19097203]  #122 Best Marketing Strategies for Lawyers & Mediators to Get More Clients (4 That Work) [https://www.buzzsprout.com/2266722/episodes/19138217-122-best-marketing-strategies-for-lawyers-mediators-to-get-more-clients-4-that-work] Click here [https://podcasts.apple.com/us/podcast/serve-first-sell-later-marketing/id1720025844] and don’t forget to hit the "Follow" button so you never miss a new episode! Register for our upcoming marketing workshop on May 28th [https://us02web.zoom.us/webinar/register/WN_iUAaRjlMQqu-5gjP7jQTjQ] Download Free Guide: How Lawyers and Mediators Can Attract More Ideal Clients [https://sgandassociates.ca/free-guide/] Want more insights like this?  Sign up for our newsletter [https://sgandassociates.ca/]. Sign up for our free LinkedIn newsletter on marketing your professional practice [https://www.linkedin.com/newsletters/marketing-for-professionals-7283295704544944128/]  Connect with me on LinkedIn [https://www.linkedin.com/in/sylviagaribaldi/] Join our online community [https://www.facebook.com/groups/sgandassociates] Subscribe to my YouTube channel [https://www.youtube.com/@SGandAssociates/featured]

#123 Why Top Lawyers & Mediators Are Quietly Building Media Companies

Send us Fan Mail [https://www.buzzsprout.com/2266722/fan_mail/new] What if the professionals building the strongest practices today aren’t just practicing law or mediation — but quietly building media companies around their expertise? In this episode, Sylvia explores the rise of authority assets and why podcasts, webinars, newsletters, and books are becoming powerful long-term trust builders for lawyers, mediators, and divorce professionals. In an AI-driven world where clients research professionals long before reaching out, authority is no longer built only through referrals and reputation — but through consistent educational visibility that compounds over time. If you want to become more trusted, more recognizable, and harder to compete against, this episode is for you! What you’ll learn: *  06:07 Authority Assets Explained * 13:49 Four Key Authority Assets * 14:35 Podcast Power * 16:19 Webinars Build Trust Fast * 17:26 Newsletters Stay Top Mind * 18:22 Books And Long Form * 19:18 Make Assets Work Together * 20:00 Consistency Compounds Trust Resources: Feeling stuck about how to grow your practice, book a free strategy call here [https://calendly.com/sgandassociates/skyrocket-your-practice-session-pd?month=2024-09]. #122 Best Marketing Strategies for Lawyers & Mediators to Get More Clients (4 That Work) [https://www.buzzsprout.com/2266722/episodes/19138217-122-best-marketing-strategies-for-lawyers-mediators-to-get-more-clients-4-that-work]  #120 The 8 Habits of Top Lawyers, Mediators & Divorce Professionals [https://www.buzzsprout.com/2266722/episodes/19059466]  #63 Build Authority and Attract Clients with Confidence [https://www.buzzsprout.com/2266722/episodes/16660590-63-build-authority-and-attract-clients-with-confidence] Click here [https://podcasts.apple.com/us/podcast/serve-first-sell-later-marketing/id1720025844] and don’t forget to hit the "Follow" button so you never miss a new episode! Register for our upcoming marketing workshop on May 28th [https://us02web.zoom.us/webinar/register/WN_iUAaRjlMQqu-5gjP7jQTjQ] Download Free Guide: How Lawyers and Mediators Can Attract More Ideal Clients [https://sgandassociates.ca/free-guide/] Want more insights like this?  Sign up for our newsletter [https://sgandassociates.ca/]. Sign up for our free LinkedIn newsletter on marketing your professional practice [https://www.linkedin.com/newsletters/marketing-for-professionals-7283295704544944128/]  Connect with me on LinkedIn [https://www.linkedin.com/in/sylviagaribaldi/] Join our online community [https://www.facebook.com/groups/sgandassociates] Subscribe to my YouTube channel [https://www.youtube.com/@SGandAssociates/featured]

#122 Best Marketing Strategies for Lawyers & Mediators to Get More Clients (4 That Work)

Send us Fan Mail [https://www.buzzsprout.com/2266722/fan_mail/new] Most professionals aren’t lacking effort—they’re lacking clarity on what actually drives revenue. In this episode, Sylvia breaks down why so much marketing today feels busy, expensive, and disconnected from real revenue growth, especially in high-trust fields like law, mediation, and divorce services.  You’ll learn the four best strategies that are consistently driving consultations, referrals, and client decisions today—and why the shift from attention-based marketing to trust-based marketing is changing how successful professionals grow their practices. What you’ll learn: * 01:41 What Marketing Makes Money * 03:24 Trust Based Marketing Shift * 06:51 Revenue Driver #1 * 10:32 Revenue Driver #2 * 14:59 Revenue Driver #3 * 20:15 Revenue Driver #4 * 25:38 Trust Wins Resources: Feeling stuck about how to grow your practice, book a free strategy call here [https://calendly.com/sgandassociates/skyrocket-your-practice-session-pd?month=2024-09]. #85 Turn One Webinar Into Clients [https://www.buzzsprout.com/2266722/episodes/17554522-85-turn-one-webinar-into-clients]  #70 How To Use LinkedIn To Get Booked As A Speaker [https://www.buzzsprout.com/2266722/episodes/16949789-70-how-to-use-linkedin-to-get-booked-as-a-speaker]  #81 How To Build Your Silent Pipeline on LinkedIn [https://www.buzzsprout.com/2266722/episodes/17415850-81-how-to-build-your-silent-pipeline-on-linkedin]  Click here [https://podcasts.apple.com/us/podcast/serve-first-sell-later-marketing/id1720025844] and don’t forget to hit the "Follow" button so you never miss a new episode! Register for our upcoming marketing workshop on May 28th [https://us02web.zoom.us/webinar/register/WN_iUAaRjlMQqu-5gjP7jQTjQ] Download Free Guide: How Lawyers and Mediators Can Attract More Ideal Clients [https://sgandassociates.ca/free-guide/] Want more insights like this?  Sign up for our newsletter [https://sgandassociates.ca/]. Sign up for our free LinkedIn newsletter on marketing your professional practice [https://www.linkedin.com/newsletters/marketing-for-professionals-7283295704544944128/]  Connect with me on LinkedIn [https://www.linkedin.com/in/sylviagaribaldi/] Join our online community [https://www.facebook.com/groups/sgandassociates] Subscribe to my YouTube channel [https://www.youtube.com/@SGandAssociates/featured]

#121 The LinkedIn DM System That Generated 80 Referral Meetings

Send us Fan Mail [https://www.buzzsprout.com/2266722/fan_mail/new] Most professionals think LinkedIn success comes from posting more or chasing visibility, but this episode breaks down a very different reality. Through a real case study, Sylvia walks you through how a divorce mediator generated 80 meetings, built over 500 targeted connections, and created consistent referral relationships—without ads, funnels, or going viral. You’ll learn why outreach is not about sending one perfect message but about building familiarity and creating genuine dialogue over time. From connection requests to follow-ups and engagement strategy, this episode reframes LinkedIn as a relationship-building platform—not a broadcasting tool. If you want a more predictable, human, and effective way to generate opportunities, then you’ll definitely want to listen to this episode! What you’ll learn: * 01:36 Case Study Results * 03:08 Three Key Focus Areas * 07:22 Connection Request Script * 08:46 Engage Before DMing * 09:43 Second Message That Works * 10:40 From DM To Call * 16:40 Bad Messages To Avoid * 20:53 Five Step Message Sequence * 22:56 Action Plan Checklist  Resources: Feeling stuck about how to grow your practice, book a free strategy call here [https://calendly.com/sgandassociates/skyrocket-your-practice-session-pd?month=2024-09]. #21 Visibility Matters: Strategies to Stand Out [https://www.buzzsprout.com/2266722/episodes/15004215-21-visibility-matters-strategies-to-stand-out]  #26 Don't Let Your Fortune Slip Away: Mastering the Art of Follow-Up [https://www.buzzsprout.com/2266722/episodes/15161216-26-don-t-let-your-fortune-slip-away-mastering-the-art-of-follow-up]  #111 You Don’t Attract Clients by Accident: Design a Practice for Ideal Clients [https://www.buzzsprout.com/2266722/episodes/18709316] Click here [https://podcasts.apple.com/us/podcast/serve-first-sell-later-marketing/id1720025844] and don’t forget to hit the "Follow" button so you never miss a new episode! Register for our upcoming marketing workshop on May 28th [https://us02web.zoom.us/webinar/register/WN_iUAaRjlMQqu-5gjP7jQTjQ] Download Free Guide: How Lawyers and Mediators Can Attract More Ideal Clients [https://sgandassociates.ca/free-guide/] Want more insights like this?  Sign up for our newsletter [https://sgandassociates.ca/]. Sign up for our free LinkedIn newsletter on marketing your professional practice [https://www.linkedin.com/newsletters/marketing-for-professionals-7283295704544944128/]  Connect with me on LinkedIn [https://www.linkedin.com/in/sylviagaribaldi/] Join our online community [https://www.facebook.com/groups/sgandassociates] Subscribe to my YouTube channel [https://www.youtube.com/@SGandAssociates/featured]