Shared Soil

Shared Soil

Community Engagement as a Marketing Channel

30 min · 3 de feb de 2026
portada del episodio Community Engagement as a Marketing Channel

Descripción

In the first episode of Season Three of the Shared Soil podcast, Kendall and Rebecca discuss the North Country Farm Trail, an initiative by Kate Savage to promote agritourism and local agriculture in the North Country of New Hampshire. The Farm Trail aims to connect local consumers with a wide range of agricultural products and services, including fresh produce, dairy, meats, and local services like insurance and maple syrup production. The initiative offers three promotional packages for farmers, from a free basic package to more comprehensive options. Show notes:   North Country Farm Trail: www.northcountryfarmtrail.com [http://www.northcountryfarmtrail.com] Kate Savage: northcountryfarmtrail@gmail.com [northcountryfarmtrail@gmail.com] WREN (Women’s Rural Entrepreneurial Network): www.wrenworks.org [http://www.wrenworks.org] Will Hastings: william.hastings@unh.edu [william.hastings@unh.edu] Olivia Saunders: olivia.saunders@unh.edu [olivia.saunders@unh.edu] UNH Cooperative Extension: www.extension.unh.edu [http://www.extension.unh.edu] Women in Ag Newsletter signup - https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0 [https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0]   Kendall Kunelius – kendall.kunelius@unh.edu [kendall.kunelius@unh.edu]   Rebecca Dube – rebecca.dube@unh.edu [rebecca.dube@unh.edu]

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27 episodios

episode Tick Talk artwork

Tick Talk

Kendall Kunelius and Rebecca Dube discuss the dangers of ticks with Extension Diagnostic Service Program Manager Shyloh Favreau. Shyloh notes that ticks are obligate blood feeders that can transmit diseases like Lyme disease and highlights the increasing tick population in New Hampshire, particularly the black-legged tick, and then advises on personal protection measures such as clothing choices and tick checks. Shyloh also introduces UNH's tick testing service, which identifies and tests ticks for pathogens, providing results within three days. The service aims to help individuals make informed medical decisions post-tick bite. Show notes: Shyloh Favreau: shyloh.favreau@unh.edu [shyloh.favreau@unh.edu] or 603-862-3200 Biology and Management of Ticks in New Hampshire: https://extension.unh.edu/resource/biology-and-management-ticks-new-hampshire-fact-sheet [https://extension.unh.edu/resource/biology-and-management-ticks-new-hampshire-fact-sheet] Center of Disease Control Ticks page: https://www.cdc.gov/ticks/about/index.html [https://www.cdc.gov/ticks/about/index.html] Permethrin on treated clothing – EPA: https://www.epa.gov/insect-repellents/repellent-treated-clothing [https://www.epa.gov/insect-repellents/repellent-treated-clothing] UNH Extension Tick Testing page: https://extension.unh.edu/tick-testing [https://extension.unh.edu/tick-testing] Questions on tick testing email address: unh.ccwl@unh.edu [unh.ccwl@unh.edu] UNH Cooperative Extension: www.extension.unh.edu [http://www.extension.unh.edu] Women in Ag Newsletter signup - https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0 [https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0]   Kendall Kunelius – kendall.kunelius@unh.edu [kendall.kunelius@unh.edu]   Rebecca Dube – rebecca.dube@unh.edu [rebecca.dube@unh.edu]

6 de may de 202633 min
episode Farm Succession Planning 101 artwork

Farm Succession Planning 101

Kendall and Rebecca discuss succession planning in agriculture with Seth Wilner, an Extension specialist with 26 years of experience. Seth defines succession planning as the strategic transfer of farm management and ownership to the next generation, emphasizing its importance in minimizing taxes, reducing family conflict, and ensuring business sustainability. He highlights the need for farmers to start planning early, maintain basic records, and assemble a trusted team of advisors. Seth also stresses the emotional and logistical challenges, particularly when dealing with family dynamics and remote stakeholders. He advocates for patience, grace, and the support of experienced mentors to navigate this complex process. Show notes:   Seth Wilner – seth.wilner@unh.edu [seth.wilner@unh.edu] Farm Credit East – www.farmcrediteast.com [http://www.farmcrediteast.com] Environmental Mediation Center – www.emcenter.org/nhamp/ [http://www.emcenter.org/nhamp/] Natural Resources Conservation Service (NRCS) - https://www.nrcs.usda.gov/ [https://www.nrcs.usda.gov/] UNH Cooperative Extension: www.extension.unh.edu [http://www.extension.unh.edu] Women in Ag Newsletter signup - https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0 [https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0]   Kendall Kunelius – kendall.kunelius@unh.edu [kendall.kunelius@unh.edu]   Rebecca Dube – rebecca.dube@unh.edu [rebecca.dube@unh.edu]

1 de abr de 202639 min
episode Young Farmers in New Hampshire artwork

Young Farmers in New Hampshire

Kendall and Rebecca discuss the experiences of young farmers in New Hampshire with Lindsay Matras, who runs a small dairy and sugaring business, and Gracie Phillips, who manages an organic orchard and educational center. Both farmers share their challenges and successes, highlighting the importance of family influence, the need for diversification, and the impact of technology and community support. Show notes:   Lindsay Matras – thesudsycow@gmail.com [thesudsycow@gmail.com] The Sudsy Cow – www.thesudsycow.com [http://www.thesudsycow.com] Matras Maple Sugarhouse & Dairy – www.matrasmaple.com [http://www.matrasmaple.com] Gracie Phillips – heartsongfarmwellness@gmail.com [heartsongfarmwellness@gmail.com] Heartsong Farm and Lost Nation Orchard – www.heartsongfarmlostnationarchard.com [http://www.heartsongfarmlostnationarchard.com] ‘The Apple Guy’ – Michael Phillips - The Apple Grower: A Guide for the Organic Orchardist NH Food and Agriculture Strategic Plan - https://www.nhfoodalliance.org/new-hampshire-food-agriculture-strategic-plan [https://www.nhfoodalliance.org/new-hampshire-food-agriculture-strategic-plan] Natural Resources Conservation Service (NRCS) - https://www.nrcs.usda.gov/ [https://www.nrcs.usda.gov/] UNH Cooperative Extension: www.extension.unh.edu [http://www.extension.unh.edu] The Little Red Hen Farm & Market - https://www.littleredhenfarm.net/ [https://www.littleredhenfarm.net/] Women in Ag Newsletter signup - https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0 [https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0]   Kendall Kunelius – kendall.kunelius@unh.edu [kendall.kunelius@unh.edu]   Rebecca Dube – rebecca.dube@unh.edu [rebecca.dube@unh.edu]

1 de mar de 202649 min
episode Community Engagement as a Marketing Channel artwork

Community Engagement as a Marketing Channel

In the first episode of Season Three of the Shared Soil podcast, Kendall and Rebecca discuss the North Country Farm Trail, an initiative by Kate Savage to promote agritourism and local agriculture in the North Country of New Hampshire. The Farm Trail aims to connect local consumers with a wide range of agricultural products and services, including fresh produce, dairy, meats, and local services like insurance and maple syrup production. The initiative offers three promotional packages for farmers, from a free basic package to more comprehensive options. Show notes:   North Country Farm Trail: www.northcountryfarmtrail.com [http://www.northcountryfarmtrail.com] Kate Savage: northcountryfarmtrail@gmail.com [northcountryfarmtrail@gmail.com] WREN (Women’s Rural Entrepreneurial Network): www.wrenworks.org [http://www.wrenworks.org] Will Hastings: william.hastings@unh.edu [william.hastings@unh.edu] Olivia Saunders: olivia.saunders@unh.edu [olivia.saunders@unh.edu] UNH Cooperative Extension: www.extension.unh.edu [http://www.extension.unh.edu] Women in Ag Newsletter signup - https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0 [https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0]   Kendall Kunelius – kendall.kunelius@unh.edu [kendall.kunelius@unh.edu]   Rebecca Dube – rebecca.dube@unh.edu [rebecca.dube@unh.edu]

3 de feb de 202630 min
episode Thank You To Farmers artwork

Thank You To Farmers

We wanted to create a bonus episode for this season, kind of like a holiday card, thanking all of the farmers and people who work in agriculture in New Hampshire and beyond. So we’ve gathered a bunch of people to share what they are thankful to New Hampshire agriculture for. Show notes:  Women in Ag Newsletter signup - https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0 [https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0]  Kendall Kunelius – kendall.kunelius@unh.edu [kendall.kunelius@unh.edu]  Rebecca Dube – rebecca.dube@unh.edu [rebecca.dube@unh.edu]  Carl Majewski – carl.majewski@unh.edu [carl.majewski@unh.edu]  Caroline Beaton – caroline.beaton@unh.edu [caroline.beaton@unh.edu]  Jeremy Delisle – Jeremy.delisle@unh.edu [Jeremy.delisle@unh.edu]  Sarah Allen – sarah.allen@unh.edu [sarah.allen@unh.edu]  Mary Choate – mary.choate@unh.edu [mary.choate@unh.edu]  Amber Vinchesi-Vahl – amber.vinchesi@unh.edu [amber.vinchesi@unh.edu]  Katrina McKay – katrina.mckay@unh.edu [katrina.mckay@unh.edu]  Seth Wilner – seth.wilner@uh.edu [seth.wilner@uh.edu]  Amy Loader – amy.ouellette@unh.edu [amy.ouellette@unh.edu]

15 de dic de 202510 min