Emerald Coast

Luxury: Branson

Luke Carl explores the luxury short-term rental market in Branson alongside Short Term Shop agents Abbie and Jon. They break down why Branson continues to attract millions of visitors each year, how newer luxury lodge developments are performing, and why today’s buyer-friendly market is creating opportunities to purchase high-end vacation rentals below peak pricing. The conversation also covers the growing appeal of resort-style communities with indoor pools, lake access, and family-focused amenities, along with how private pools, self-management, and location near Silver Dollar City can dramatically impact revenue potential. The episode highlights several luxury developments across Branson, Hollister, and Kimberling City, with discussions around tourism taxes, occupancy trends, and the difference between resort-style “standalone condos” and traditional condos. Abbie and Jon explain how Branson’s family-oriented tourism, lake culture, Christmas season demand, and multi-generational travel trends continue to support larger cabins and luxury lodges, especially those with standout amenities like private pools, lake views, and entertainment spaces. Connect with an agent: agents@theshorttermshop.com Connect with us: The Short Term Shop - https://theshorttermshop.com/ [https://theshorttermshop.com/] https://stsplus.com/ [https://stsplus.com/] Follow Avery Carl on Instagram [https://www.instagram.com/theaverycarl] Follow Avery Carl on TikTok [https://www.tiktok.com/@averyacarl] Join the Short Term Shop Facebook group [https://www.facebook.com/groups/1462601024089587] Check out the Short Term Shop on YouTube [https://www.youtube.com/c/TheShortTermShop]   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon [https://www.amazon.com/Short-Term-Rental-Strategy-Out-Hosting-Competition/dp/1960178709] Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon [https://amzn.to/3Adg6PA]

Luxury: Forgotten Coast

Luke Carl is joined by January Johnson to explore investment opportunities along Florida’s Forgotten Coast, focusing on the rapidly growing areas of Windmark Beach and Sugar Sand. They break down why these quieter beach markets are attracting investors looking for lower entry prices, appreciation potential, and a slower-paced alternative to crowded destinations like 30A. The conversation covers everything from new D.R. Horton construction and realistic rental revenue expectations to luxury appreciation plays near Mexico Beach, while also highlighting how infrastructure improvements like Cape San Blas beach renourishment could impact future demand and property values. Connect with an agent: agents@theshorttermshop.com Connect with us: The Short Term Shop - https://theshorttermshop.com/ [https://theshorttermshop.com/] https://stsplus.com/ [https://stsplus.com/] Follow Avery Carl on Instagram [https://www.instagram.com/theaverycarl] Follow Avery Carl on TikTok [https://www.tiktok.com/@averyacarl] Join the Short Term Shop Facebook group [https://www.facebook.com/groups/1462601024089587] Check out the Short Term Shop on YouTube [https://www.youtube.com/c/TheShortTermShop]   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon [https://www.amazon.com/Short-Term-Rental-Strategy-Out-Hosting-Competition/dp/1960178709] Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon [https://amzn.to/3Adg6PA]

Southern Utah

Luke Carl explores the Southern Utah market with Cody Roberts, breaking down what makes areas like St. George, Hurricane, and La Verkin attractive for short-term rental investors. They walk through several properties at different price points, highlighting key factors like proximity to Zion National Park, transferable STR permits, and the importance of amenities like private pools and outdoor spaces in a desert market. The conversation also dives into unique opportunities like grandfathered permits, resort-style communities, and rare bed-and-breakfast setups near park entrances, emphasizing how regulations and location scarcity can drive long-term value. Connect with an agent: agents@theshorttermshop.com Connect with us: The Short Term Shop - https://theshorttermshop.com/ [https://theshorttermshop.com/] https://stsplus.com/ [https://stsplus.com/] Follow Avery Carl on Instagram [https://www.instagram.com/theaverycarl] Follow Avery Carl on TikTok [https://www.tiktok.com/@averyacarl] Join the Short Term Shop Facebook group [https://www.facebook.com/groups/1462601024089587] Check out the Short Term Shop on YouTube [https://www.youtube.com/c/TheShortTermShop]   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon [https://www.amazon.com/Short-Term-Rental-Strategy-Out-Hosting-Competition/dp/1960178709] Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon [https://amzn.to/3Adg6PA]

Disney

Luke Carl explores short-term rental opportunities in the Disney market alongside local STS agent Mike, breaking down real listings across Windsor Hills, Solara, and Storey Lake. They walk through everything from entry-level condos under $300K to luxury 9-bedroom homes over $1M, highlighting how pricing, condition, and theming impact performance and deal potential. The conversation emphasizes the importance of location, professional photos, and ongoing property upkeep, while also pointing out where investors can find value by targeting outdated listings or poorly marketed properties. Connect with an agent: agents@theshorttermshop.com Connect with us: The Short Term Shop - https://theshorttermshop.com/ [https://theshorttermshop.com/] https://stsplus.com/ [https://stsplus.com/] Follow Avery Carl on Instagram [https://www.instagram.com/theaverycarl] Follow Avery Carl on TikTok [https://www.tiktok.com/@averyacarl] Join the Short Term Shop Facebook group [https://www.facebook.com/groups/1462601024089587] Check out the Short Term Shop on YouTube [https://www.youtube.com/c/TheShortTermShop]   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon [https://www.amazon.com/Short-Term-Rental-Strategy-Out-Hosting-Competition/dp/1960178709] Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon [https://amzn.to/3Adg6PA]

Emerald Coast

Luke Carl explores the Emerald Coast market with Pete Appezzato, breaking down real, active listings across Panama City Beach, Destin, and 30A at multiple price points. They walk through investment strategy in real time, highlighting what makes a property perform well, why proximity to the beach is critical, and how factors like management, design quality, and location (especially avoiding areas north of Highway 98) directly impact revenue potential. The episode also dives into market shifts, negotiation opportunities, and how newer construction and better design trends are reshaping the STR landscape in these Florida beach markets. Connect with an agent: agents@theshorttermshop.com Connect with us: The Short Term Shop - https://theshorttermshop.com/ [https://theshorttermshop.com/] https://stsplus.com/ [https://stsplus.com/] Follow Avery Carl on Instagram [https://www.instagram.com/theaverycarl] Follow Avery Carl on TikTok [https://www.tiktok.com/@averyacarl] Join the Short Term Shop Facebook group [https://www.facebook.com/groups/1462601024089587] Check out the Short Term Shop on YouTube [https://www.youtube.com/c/TheShortTermShop]   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon [https://www.amazon.com/Short-Term-Rental-Strategy-Out-Hosting-Competition/dp/1960178709] Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon [https://amzn.to/3Adg6PA]