Is AI really disrupting the life of a CMO?

Money for nothing, agents for free!

Rajat Kakar and Christian Bock discuss the hype and the fear and the skyrocketing expectations on AI taking over everything and doing that virtually for free. Is there really money for nothing, and AI agents doing everything (for free)?   Covered topics are: * Autonomous machines vs foundational systems. * Glamorous success vs unglamorous work. * And what we can learn from a Dire Straits song. Tune in for some inspirations, use cases, and recommendations.

Clear Thinking in the Age of AI

Christian Bock and Rajat Kakar discuss some interesting challenges, like: Is AI killing clear thinking? Or is it augmenting and sharpening it? How do we utilize the oceans of data without drowning? The polished deck dilemma – risks and how to manage. This episode is part of a podcast series where some light will be shed on the buzz behind “everything will be turned upside down”, and a realistic view will be discussed about what marketing and business leaders need to consider when beingthrown into an AI world.

Is there any return on AI Investments?

Christian Bock (Founder of ‘Marketing Surfer’) and Rajat Kakar (CEO of ‘QWE Solutions’) discuss if there is any return on investments into AI, how to track it, and share somereal life examples how success can be accomplished. This episode is part of a podcast series where some light will be shed on the buzz behind “everything will be turned upside down”, and a realistic view will be discussed about what marketing and business leaders need to consider when beingthrown into an AI world.

The three most risky mistakes for CMOs to avoid when looking into AI

Christian Bock (Founder of ‘Marketing Surfer’) and Rajat Kakar (CEO of ‘QWE Solutions’) investigate which traps to avoid in an AI marketing world. Many organizations are currently torn between testing a large number of tools and methods in orderto find their golden nugget in the AI age, while still trying to not forget to “do marketing” on the other side. This episode is part of a podcast series where some light will be shed on the buzz behind “everything will be turned upside down”, and a realistic view will be discussed about what marketing and business leaders need to consider when beingthrown into an AI world.

Is AI really disrupting the life of a CMO?

To AI or not to AI – is that the question? Christian Bock (Founder of ‘Marketing Surfer’) and Rajat Kakar (CEO of ‘QWE Solutions’) are discussing about the myths, risks and opportunities of AI in marketing. This is the first edition of a series where some light will beshed the buzz behind “everything will be turned upside down”, and a realistic view will be discussed about what marketing and business leaders need to consider when being thrown into an AI world. Aspects covered in this episode: the evolving role of CMOs; outsourcing of brain ornot; efficiency opportunities; being courageous vs playing safe.