The Last Unskippable Ad: DOOH's Programmatic Power Fueling Real-World Results

The 2026 Marketing Trends

2026 is shaping up to be a pressure-test year for marketers. Not because one big thing is changing, but because everything is shifting at once. Streaming continues to rewrite “TV.” AI is reshaping how consumers discover and evaluate brands (often before they ever hit an actual website). Political and advocacy budgets are gearing up for a noisier, more competitive market. And across it all, one expectation keeps rising: marketing has to feel relevant at the local level: market by market, neighborhood by neighborhood. We’ll be exploring these trends in a three-part 2026 Trends series, inspired by conversations with Simpli.fi [http://simpli.fi/]’s Chief Product & Technology Officer, Michael Schoen. Each post breaks down the major shifts we see accelerating this upcoming year, along with the operational changes marketers will need to keep up.

The Last Unskippable Ad: DOOH's Programmatic Power Fueling Real-World Results

In an era of constant distraction, GSTV has found a rare opportunity: uninterrupted attention. Dave Kovall explains how GSTV’s video network reaches 115 million consumers each month with sound-on, full-motion ads at the gas pump. Backed by eye-tracking data, Dave shares why digital out-of-home is a must for modern marketers and how brands can thrive in these hyper-contextual spaces.

Mastering Programmatic Advertising | Matt Bailey

Content Title/ Headline:Mastering Programmatic Advertising | Matt BaileyOverview Copy:Matt Bailey, Lead Instructor and Founder at SiteLogic, joins David McBee on Simpli.fi [http://simpli.fi/] TV to discuss programmatic advertising training, analytics, and industry misconceptions. He shares insights on how his LinkedIn course has helped both new and experienced media buyers better understand the complexities of programmatic advertising. Matt highlights the importance of hands-on optimization, fraud prevention, and leveraging analytics to drive better campaign performance. Packed with real-world success stories, this conversation is essential for agencies, brands, and media buyers looking to refine their programmatic advertising strategies.Meta Description:Discover expert insights from Matt Bailey on Simpli.fi [http://simpli.fi/] TV. Learn how programmatic advertising training, analytics, and optimization can improve your digital marketing success.Focus Keyphrase:Programmatic advertising training insightsSEO Title:Mastering Programmatic Advertising Training Insights

Cracking the Code of Effective CTV Commercials | Hernan Vazquez

Hernan Vazquez [https://www.linkedin.com/in/hernanvazquez/], CEO and founder of Scale Driven [https://scaledriven.com/]  Join Simpli.fi TV host David McBee as he sits down with Hernan Vazquez, CEO and founder of Scale Driven, to discuss the world of connected TV advertising. In this insightful interview, Hernan shares his expertise on leveraging connected TV to reach new audiences and drive business growth. From practical advice for brands new to TV advertising to strategies for effective CTV commercials, Hernan offers valuable insights that can transform your marketing approach. Discover how businesses of all sizes can harness the potential of connected TV advertising to enhance brand visibility, engage with audiences, and drive meaningful results.

SEO Mastery | Bear Newman

Bear Newman [https://www.linkedin.com/in/bear-newman/], President and Co-founder of Bear Fox Marketing [https://bearfoxmarketing.com/]  In this episode of Simpli.fi TV, host David McBee interviews Bear Newman, an SEO expert, about strategies for achieving SEO success and staying ahead of the ever-changing digital landscape. Bear shares insights on the importance of asking "what if" in SEO, focusing on ROI, building trust with authoritative content, and adapting to AI-driven changes in search algorithms. Discover how Bear's unique perspective and practical advice can help SEO professionals excel in their field.