The Power of Consistency in Real Estate Marketing with Christine George

Pie Parties that Build Referrals: Client Gratitude Events ft. Dennis Young (Universal Title)

Real estate is more than contracts—it’s connection. In this episode, Beth Golding sits down with Dennis Young (Universal Title) to break down the pie party—a simple, joyful client appreciation event that deepens relationships, creates memorable touchpoints, and generates referral gold. You’ll hear how to partner with lenders/title, scale from small to big, keep logistics simple, and follow up in ways that keep clients thinking of you all year. What you’ll learn • Why relationships outside the transaction matter just as much as those inside it • How to co-host with partners so you aren’t doing everything alone • The essential timeline: outreach → RSVPs → vendor coordination → reminders → follow-up • Do’s & don’ts (venue clarity, signage, refills, music, and delegation) • Starting small as a newer agent—and still making it a hit • How gratitude events convert to long-term loyalty and referrals Chapters 00:01 Welcome + Topic: Pie Parties 00:36 How Dennis Got Involved 01:41 Beyond the Transaction: Why Events Matter 02:59 Team Effort > Solo Stress 04:28 How Partners Divide & Conquer 05:31 Start Small, Grow Over Time 07:00 Making It a Vibe (music, photos, selfie station) 09:19 The Outreach Plan: Calls, Email, Text, Reminders 10:14 RSVPs, Pie Options, and Ordering Smart 11:23 Venue Details, Signs, Parking, and Flow 13:25 After-Event Gratitude & Follow-Up 15:08 Other Holiday Events (Office Open House) 16:35 Final Advice: Jump In, Plan Upfront, Keep it Fresh Call to Action Realtors: want weekly systems, templates, and event checklists? Join my free community: Facebook.com/groups/bethgoldingtmcforrealtors Keywords real estate, client appreciation, pie party, referrals, relationship marketing, transaction management, Realtor systems, Universal Title, event planning for Realtors, holiday giving, gratitude marketing Sound bites • “It’s a relationship—what else are we doing outside the transaction?” • “The bigger the event, the more people involved—you need a team effort.” • “Start small. Jump in. Keep it simple so you can be with your clients.” Connect with Beth YouTube: https://www.youtube.com/@BethGoldingTMC [https://www.youtube.com/@BethGoldingTMC] Instagram: https://www.instagram.com/bethgoldingtmc/ [https://www.instagram.com/bethgoldingtmc/] Facebook: https://www.facebook.com/profile.php?id=61567876444806 [https://www.facebook.com/profile.php?id=61567876444806] LinkedIn: https://www.linkedin.com/in/beth-golding-tmc-557ba6338/ [https://www.linkedin.com/in/beth-golding-tmc-557ba6338/]

From Grief to Giving: A Personal Journey with Stacy Allwein

What if the hardest thing you’ve been through became your greatest impact? In this heartfelt episode, Beth Golding sits down with Realtor and community advocate Stacy Allwein to explore how personal loss inspired a legacy of service, compassion, and purpose. From her transition out of corporate HR to building a thriving real estate business rooted in connection, Stacy shares how her grief led to the creation of the Phoenix Recovery High School—Maryland’s only recovery high school supporting students on their journey to sobriety and success. This episode is a reminder that who we are outside of our business defines the heart of our success. 🎙️ Topics include: * Turning personal loss into purpose * The mission behind Phoenix Recovery High School * Why volunteering is good for the soul and your business * Family, faith, and finding meaning during the holidays * The “Bigfoot Legacy” story you won’t forget 💬 Listen, subscribe, and share with someone who believes in business beyond the transaction. 🔑 Keywords: real estate, community service, recovery high school, personal loss, volunteering, addiction awareness, grief, family legacy, Bigfoot, holiday giving

Slice, Sip, and Celebrate: Realtor Pie Party Secrets with Realtor Luisa Sipple

In this timely episode , Beth sits down with Realtor Luisa Sipple to unpack eight years of running high-impact gratitude “pie parties.” From starting on a $250 budget to hosting 150-person, vendor-supported events, Luisa shares the exact mindset, timeline, and systems that turn a simple client appreciation night into a referral machine. You’ll hear candid stories—first-year nerves, the investor who coached a first-time buyer at the party, the military family who felt “at home,” and the client who hasn’t missed a single year. If you’ve been stuck in analysis paralysis, this is your green light to plan, invite, and celebrate. * The beginner-friendly blueprint: venue, food, raffles, pies, and a realistic budget * Why co-hosting with other Realtors and service partners multiplies attendance and referrals * Luisa’s post-event system: next-day debrief, December handwritten notes, photo delivery, and FOMO follow-ups * How to seed attendance months in advance with market updates, Bonjoro/loom-style video invites, and simple RSVP workflows * Sponsorships that make sense: pies, catering, raffle items—plus how to honor any contribution * The referral ripple effect: creating an energy where first-time buyers, investors, lenders, and title partners naturally connect * 00:01 — Why parties beat perfection: getting past fear and overthinking * 03:25 — The first pie party: tiny attendance, big lessons * 06:08 — Co-hosting without competition: “I’m my own competition” * 09:14 — Planning cadence: debrief the next day, then systemize * 10:18 — Outgrowing the space: when to level up your venue * 11:08 — Post-party touchpoints: photos, notes, and missed-you messages * 11:39 — Realistic attendance rates and quick-stop guests * 13:32 — Making newcomers feel at home: welcoming story from a family new to the U.S. * 16:16 — Direct business from parties: listings, buyers, and social proof * 18:42 — Feeding a crowd: Costco to catering, scaling to 150+ * 20:33 — Santa, Mrs. Claus, and making memories on a budget * 22:19 — Invitation timeline and personal video invites * 24:59 — Raffles that give back (Children’s Miracle Network) * 26:09 — Advice for first-timers: budget honestly, ask for help, follow a plan * 31:08 — Spotlighting your unsung heroes: title and lending partners * 32:26 — “Small-to-More”: the power of visible referral chains * Pick your date: the Tuesday before Thanksgiving (or your market’s sweet spot) * Lock venue early; scale food from trays to catering as you grow * Confirm sponsors: pies, a few raffle items, part of the food * Send a spring “save the idea,” summer e-vite, and short personal video invite * Plan kid-friendly tables, photos with Santa, and simple raffles for charity * Day-after debrief, then December “thanks for coming / missed you” notes with photo links * Children’s Miracle Network (raffle proceeds) * Maggiano’s (example caterer) * Costco trays and simple hot chocolate/wine bar for budget-friendly starts * Listen and subscribe on Spotify and Apple Podcasts * Watch full episodes on YouTube: Beth Golding Homes * Join the free Facebook community for Realtors: Beth Golding TMC (get prompts, custom GPTs, and event templates) If this episode helped you map your first (or next) client party, share it with a Realtor friend and leave a quick review—your support helps more pros “go from small to more.” What You’ll LearnPlay-by-PlayQuick Start Checklist (from the episode)Resources MentionedConnect + Subscribe

The Power of Consistency in Real Estate Marketing with Christine George

Marketing yourself while managing contracts, closings, and clients? It’s a lot. That’s why in this episode, Beth Golding talks with branding expert Christine George about how Realtors can simplify personal branding and build a business fueled by referrals. You’ll hear: ✨ The #1 branding mistake agents make (and how to fix it) ✨ Why consistency matters more than fancy logos ✨ How authenticity attracts the right clients ✨ The role of digital audits in keeping your brand sharp ✨ Small shifts that turn your business into a referral magnet 💡 Whether you’re new to real estate or scaling up, this episode gives you practical tips to strengthen client relationships and streamline your marketing strategy. 00:00 – Intro: Why Personal Branding Matters in Real Estate 02:50 – Consistency: The #1 Branding Superpower 07:18 – Authenticity: Just Be Yourself (Seriously) 12:26 – Creating a Referral Magnet with Small Shifts 19:11 – Final Thoughts + Resources Connect with Beth! Watch on YouTube https://www.youtube.com/@BethGoldingTMC [https://www.youtube.com/@BethGoldingTMC] Follow me on Instagram https://www.instagram.com/bethgoldingtmc/ [https://www.instagram.com/bethgoldingtmc/] Connect with me on Facebook https://www.facebook.com/profile.php?id=61567876444806 [https://www.facebook.com/profile.php?id=61567876444806] Connect on Linked In https://www.linkedin.com/in/beth-golding-tmc-557ba6338/ [https://www.linkedin.com/in/beth-golding-tmc-557ba6338/]  Connect with Christine George! Founder & CEO, Post and Beam Creative, LLC  Host of the Know Like Trust for Real Estate Podcast  6173048140 [tel:6173048140]   www.postandbeamcreative.com/ [https://www.postandbeamcreative.com/] 🔥 Keywords: personal branding, real estate, consistency, authenticity, marketing strategy, referral magnet, digital audit, realtor tips, branding mistakes, client relationships 🕒 Episode Chapters📌 Connect with Beth Golding📌 Connect with Christine George

REMAX - From Balloons to BoldTrail: Realtor Tech That Works

What do balloons, fax lines, and Google Sheets have in common? They’re all part my fun conversation with Heather Holliday about real estate and marketing tech - this one is for my REMAX crew! In this episode, Beth sits down with Heather to talk about: * Her grandma's legendary open houses (and cookies) * The most underused tools in your Remax toolkit * BoldTrail vs KVCore and why you need to log in (finally) * Real-life tips for using your CRM without crying * How to get actual results from your systems—without burnout 🎯 If you’re ready to simplify, streamline, and actually use the tools you’re paying for… this one's for you. Watch on YouTube https://www.youtube.com/@BethGoldingTMC [https://www.youtube.com/@BethGoldingTMC] Follow me on Instagram https://www.instagram.com/bethgoldingtmc/ [https://www.instagram.com/bethgoldingtmc/] Connect with me on Facebook https://www.facebook.com/profile.php?id=61567876444806 [https://www.facebook.com/profile.php?id=61567876444806] Connect on Linked In https://www.linkedin.com/in/beth-golding-tmc-557ba6338/ [https://www.linkedin.com/in/beth-golding-tmc-557ba6338/]  Keywords real estate, technology, marketing, BoldTrail, Remax, networking, training, agents, CRM, tools Summary In this conversation, Beth Golding interviews Heather Holliday, a marketing tech coach with Remax, discussing her journey in real estate, the evolution of technology in the industry, and effective marketing strategies for agents. Heather shares insights on utilizing tools like BoldTrail, the importance of in-person networking, common mistakes agents make with technology, and upcoming innovations in real estate. The conversation emphasizes the need for agents to adapt and leverage technology to enhance their business. Takeaways Heather has been with Remax for nearly 20 years, focusing on marketing and tech coaching. The evolution of technology in real estate has drastically changed how agents operate. Utilizing tools like BoldTrail can help agents organize their databases effectively. In-person networking and training are making a comeback post-pandemic. Agents often make mistakes by not fully utilizing the technology available to them. Quick wins for agents include personalizing their websites and utilizing social media effectively. The importance of having a checklist for tech tools to stay organized is crucial for agents. Upcoming tools and innovations in real estate are set to enhance marketing capabilities. Agents should collaborate and hold each other accountable for tech training. The conversation highlights the need for continuous learning and adaptation in the real estate industry. Titles Navigating Real Estate Technology with Heather Holliday The Future of Real Estate Marketing Sound bites "Stop sharing from the MLS." "We need to evolve our business." "We have to be loud and proud." Chapters 00:00 Introduction to Heather Holliday and Her Journey 02:35 Evolution of Real Estate Technology 05:45 The Importance of Marketing and Tech in Real Estate 08:34 Utilizing Remax Tools for Success 11:34 In-Person Networking and Training Resurgence 14:30 Common Mistakes Agents Make with Technology 17:23 Transitioning Tech Platforms 18:44 Maximizing CRM and Email Campaigns 21:29 Time Management in Real Estate Transactions 24:38 Getting Started with Tech Tools 28:24 Collaborative Learning and Masterminds 32:34 Exciting Innovations in Real Estate Tech