Six Figure Flower Farming

What’s the real reason some flower farms grow faster than others? It’s not just soil, strategy, or sales... it’s support. In this episode, Jenny opens up about her biggest business regret: not building a team sooner. It wasn’t a crop failure or a bad investment that slowed her down—it was trying to do it all alone. If you've ever felt stretched too thin or stuck doing $10 tasks instead of growing a six-figure farm, this one’s for you. Jenny breaks down the three key departments every flower farm has: Operations, Fulfillment, and Marketing & Sales, and shares how hiring strategically in these areas changed everything. From first-time hires to understanding the difference between direct and indirect revenue-generating roles, Jenny’s biggest regret might just be the key to unlocking your farm’s next level.   Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer [https://instagram.com/trademarkfarmer] Find free flower business resources: www.trademarkfarmer.com [https://www.trademarkfarmer.com/]

The dreaded July flower gap... it hits just as spring blooms fade and summer crops lag behind. In this episode of the Six Figure Flower Farming Podcast, Jenny shares how she keeps flowers (and cash flow) steady during one of the trickiest stretches of the season. From perennials like yarrow and baptisia to early successions of snapdragons and sunflowers, she breaks down the crops that reliably bridge the gap. You'll also hear how bouquet strategy shifts during this time, and why consistency matters more than perfection. This episode is full of practical tips to keep your production, sales, and sanity on track.   Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer [https://instagram.com/trademarkfarmer] Find free flower business resources: www.trademarkfarmer.com [https://www.trademarkfarmer.com/]

What if full-time farming isn't the dream—and part-time farming is actually the sweet spot? In this episode, Jenny sits down with James from Honeyed Acres, a third-of-an-acre veggie farm in upstate New York, to talk about running a profitable farm without giving up a day job. James and his partner Ariana both work full-time off-farm, yet still manage to run a wildly successful CSA and market stand. Their story proves you don’t need 40 acres and a tractor to make real income. They dig into the realities of building a lean, profitable side-hustle farm—including smart investments, time management, and how to avoid burnout when you’re working seven days a week. Whether you're growing flowers or food, this episode is packed with insights on scaling sustainably, making smart decisions with your time and money, and defining success on your own terms. If you're a flower farmer wondering whether full-time is the only way forward, this episode is your permission slip to build a business that works for you. Tune in to hear how part-time farming can still lead to full-time fulfillment—and why profitability doesn't always mean growing bigger. Find James & Honeyed Acres Online: Follow James on Instagram: @honeyed_acres [https://www.instagram.com/honeyed_acres] Did you enjoy this episode? Please leave us a review on Apple or Spotify! Follow Jenny on Instagram: @trademarkfarmer [https://instagram.com/trademarkfarmer] Find free flower business resources: www.trademarkfarmer.com [https://www.trademarkfarmer.com/]

Feeling overwhelmed and stretched thin in your business? You’re not alone. Whether you're harvesting at sunrise, answering emails during dinner, or scrambling to reconcile five months of bookkeeping in one night (been there), it might be time to start outsourcing. In this episode, I’m walking you through four of the most impactful areas flower farmers can delegate—so you can stop doing it all and start doing what actually grows your business. We’ll talk through what to outsource, how to know you’re ready, and how to get past the “no one else can do it like I can” mindset (I was stuck there too). These are the actual tasks that helped me reclaim my time and breathe a little easier during the busiest seasons on the farm. If you’re ready to focus more on big-picture goals like marketing, sales, and growing a sustainable business you actually enjoy running, this one’s for you. Press play and let’s talk about building a support system that helps you thrive—on and off the farm.   Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer [https://instagram.com/trademarkfarmer] Find free flower business resources: www.trademarkfarmer.com [https://www.trademarkfarmer.com/]

Burnout doesn’t have to be your business model. In this episode, Jenny pulls back the curtain on five powerful shifts that helped her reclaim her time, protect her energy, and still run a successful, profitable flower farm. Whether you’re drowning in harvest tasks, saying yes to every custom order, or struggling to find time for anything outside your business, these tips are a game-changer. You’ll learn how to set and stick to realistic work hours, delegate without guilt, say no with confidence, and ruthlessly prioritize what actually grows your business (hint: not everything on your to-do list deserves your attention). Scheduling time for non-farm you isn’t just self-care—it’s a business strategy. Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer [https://instagram.com/trademarkfarmer] Find free flower business resources: www.trademarkfarmer.com [https://www.trademarkfarmer.com/]