How a skeptic became his company's AI strategist

Building local news from scratch in Baltimore

T.J. Ortenzi is the Deputy Managing Editor of Audience and Digital at the Baltimore Banner. T.J. spent 11 years at the Washington Post before joining the Banner specifically because it would let him cover the city where he actually lives. In this conversation, T.J. breaks down how the Banner has built audience through social video, including a now legendary Big Short inspired video that drove real subscription starts. He also gets into how the newsroom thinks about moving followers to owned channels, the role of their social anchors, and an interesting AI grant project with the Lenfest Institute. Links: The Baltimore Banner https://www.thebanner.com/ [https://www.thebanner.com/] T.J. Ortenzi https://www.linkedin.com/in/tjortenzi/ [https://www.linkedin.com/in/tjortenzi/] --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the audio platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://localpod.co/]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe [https://localnewsindustrypulse.beehiiv.com/subscribe] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Launching a nonprofit newsroom in Austin

Melissa Barragán Taboada spent nearly three decades in legacy journalism, including more than 20 years covering Austin and a stint at the Boston Globe, before making the leap into nonprofit local news. She's now editor in chief of the Austin Current, a nonprofit newsroom launched under the Texas Tribune umbrella focused on education, local government, and growth and development in one of the fastest changing cities in the country. Links: Melissa Barragán Taboada - LinkedIn https://www.linkedin.com/in/melissabtaboada/ [https://www.linkedin.com/in/melissabtaboada/] Austin Current https://austincurrent.org/ [https://austincurrent.org/] --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the audio platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠ [https://localpod.co/]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe [https://localnewsindustrypulse.beehiiv.com/subscribe] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How a skeptic became his company's AI strategist

Eli Wohlenhaus, Director of Digital and AI News Strategy at Adams Multimedia, started out skeptical of AI in the newsroom. Now he leads training sessions across a network of local newspapers in 20 states, helping editors figure out where these tools actually fit into their day-to-day work. In this conversation, Eli gets specific about what AI integration looks like inside a real local news operation: running police logs through LLMs, using Claude for brainstorming when juggling multiple publications, and experimenting with AI-assisted podcasts and video products. Links: Eli Wohlenhaus - LinkedIn https://www.linkedin.com/in/eli-wohlenhaus-274212a4/ [https://www.linkedin.com/in/eli-wohlenhaus-274212a4/] Adams MultiMedia https://adamsmultimedia.com/ [https://adamsmultimedia.com/] https://adamsmultimedia.com/ DC Military https://www.dcmilitary.com/ [https://www.dcmilitary.com/] --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the audio platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠ [https://localpod.co/]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe [https://localnewsindustrypulse.beehiiv.com/subscribe] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Higher ed is a local story no one is telling

Sara Hebel is the co-founder and editor in chief of Open Campus, a nonprofit news organization built on the idea that higher education is fundamentally a local story. In this conversation, she walks through how Open Campus embeds reporters directly inside partner newsrooms across the country, combining subject matter expertise in higher education with each outlet's knowledge of its own community. Links: Open Campus https://www.opencampus.org/ [https://www.opencampus.org/] Sara Hebel - LinkedIn https://www.linkedin.com/in/sara-hebel/ [https://www.linkedin.com/in/sara-hebel/] --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the audio platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠ [https://localpod.co/]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe [https://localnewsindustrypulse.beehiiv.com/subscribe] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The least interesting thing you can do with AI in a newsroom

Aron Pilhofer has spent three decades at some of the most recognizable names in journalism, from the New York Times to the Guardian, and now serves as Chief Product and Membership Officer at Chicago Public Media, home of WBEZ and the Chicago Sun Times. He joins the show to talk about what drew him to one of the more unusual mergers in local media, and where he sees the industry heading. Links: Aron Pilhofer - LinkedIn https://www.linkedin.com/in/aronpilhofer/ [https://www.linkedin.com/in/aronpilhofer/] Chicago Public Media https://www.chicagopublicmedia.org/ [https://www.chicagopublicmedia.org/] --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the audio platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠ [https://localpod.co/]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe [https://localnewsindustrypulse.beehiiv.com/subscribe] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]