Cubitts - Building a brand focused on 'precision with soul'

Cubitts - Building a brand focused on 'precision with soul'

This week, we’re joined by Charlie Humphries, Head of Brand at Cubitts, the modern spectacle makers. We covered a lot in this chat; the history of spectacle-making and the role of the NHS in defining the category as well as discussing those iconic Specsavers ads and what’s wrong with them. But mostly we talked about the power of brand and how for them, utilising the beauty of the English language is fundamental to bringing their brand to life. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Great Influence - "Lack of trust is culturally ingrained in businesses"

This week we're joined by Claudia Cardinali, Head of Client Operations at Great Influence, the talent agency for entrepreneurs. We spoke about personal branding but largely the conversation landed on how to build a fantastic company culture and how to get the best out of talent. - a passion both Great Influence and °Small World share. From the pitfalls of hustle culture to building trust in the workplace this is one not to miss if you're battling with building a great workplace in the modern day. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

trumpet - "Email outreach has increased by 70%, reply rates have dropped by 30% - something needs to change"

This week we're joined by Nick Telson and Rory Sadler, founders of trumpet, the SaaS sales tool helping create better buying journeys for B2B customers. We covered both the brand itself and how it's bringing fun to the sales cycle as well as the process they both went to raising investment for the brand and the vision story you have to tell in any good pitch deck. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

HumanForest - The Spotify of Micromobility

Joe Rampley and Jack Mitchell join us from HumanForest. Joe heads up everything design and brand whilst Jack leads on content, constantly engaging the HumanForest community. We spoke about gamifying the experience of renting bikes with the brand, building community through their 'nodding strategy' and the story behind that golden bike. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Foodstuff - Front of house on wheels

We speak to Toby Savill Co-Founder and CEO of Foodstuff, the independent food delivery company giving Deliveroo a run for their money. We touched on everything from how to create a sticky brand, how to use a creative platform to organise advertising and why it's vital that food delivery brands act like front of house on wheels. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.