Social Selling Simplified - Ashley Shaw

[https://ashleyshaw.ca/wp-content/uploads/2023/07/Episode-176.jpg] The journey of self-reflection [00:00:07] Ashley reflects on her journey in her business and contemplates her place in the social media world. The limitations of organic social media [00:04:19] Ashley discusses her belief that relying solely on organic social media is not a realistic path to business success. The alternative path to quicker success [00:11:23] Ashley suggests creating educational content, boosting it with ads, and hiring someone to help with ad campaigns as a faster route to business success. Realignment of Content Focus [00:12:39] Ashley discusses her decision to shift the focus of her podcast away from discussing the Instagram algorithm. Gratitude and Farewell [00:12:39] Ashley expresses gratitude to her listeners and announces a name change for the podcast in the future. “Rethinking Social Selling: The Path to Genuine Connection and Business Success” [https://ashleyshaw.ca/wp-content/uploads/2023/01/Website-Images-1.jpg] * Early Days: Starting out with content writing * Expansion: Exploring social media * Realization: Valuing authentic connections over algorithms THE BEGINNING OF MY JOURNEY I embarked on this entrepreneurial adventure six months after my son’s birth. It wasn’t about chasing algorithms or mastering the latest social media trends. It sprouted from a genuine desire to teach and assist people. A friend’s need for content ignited this passion in me, and soon, I found my place. THE EVOLUTION: BEYOND SOCIAL MEDIA The business environment and personal responsibilities evolved: two children, travels across Florida, Nova Scotia, and Ontario, adapting to new surroundings. Amidst these changes, I started contemplating the real essence of my business. As life and the digital realm rapidly transformed, I realized one thing – I wasn’t eager to be a teacher of hashtags or algorithms. That’s not where my heart truly lies. Instead, I’m all about empowering people to kindle genuine connections with their audience and boost their self-confidence. I yearn to be the bridge between what they feel they can offer and making it a reality. [https://ashleyshaw.ca/wp-content/uploads/2018/01/untitled165of190-copy.jpg]  For me, it’s all about… * Authentic Connections * Building Confidence * Digital Marketing Automation * Strategic Business Growth THE REALITY CHECK: ORGANIC SOCIAL MEDIA VS STRATEGIC APPROACHES We all love organic growth, right? But let’s be real. Can organic social media growth sustain your business dreams, especially if you’re aiming to exit your 9 to 5 grind? Chances are, for the majority, it won’t. The few who manage to harness it are truly the outliers. Instead of dwelling on daily postings or hopping onto every social media trend, I advocate a more strategic approach. The Best Strategy: Quality Over QuantityIt’s about creating meaningful, educational content. Put your energy into one or two stellar video contents or impactful images. Amplify them using ads. Make your message reach the right people. And, if you’re not tech-savvy, hiring an expert to set up your ad campaign is a smart investment. This strategy isn’t just about boosting posts – it’s about maximizing impact and ensuring your content resonates with your target audience.Steps to Effective Content Strategy:Craft valuable content.Amplify using ads.Engage the right audience.Monitor, adjust, and optimize.The Future of Social Selling SimplifiedSo, here’s my two cents: prioritize authentic interactions over social media algorithms. And if you’re resonating with these thoughts, do reach out! By the way, stay tuned for a name change on my podcast, “Social Selling Simplified.”Till next time, keep it real and stay connected! WHERE WE CAN CONNECT:  * www.ashleyshaw.ca [http://www.ashleyshaw.ca/] * Ashley Shaw – Make Money While You Sleep [https://www.facebook.com/theashleyshaw] * https://www.instagram.com/theashleyshaw/@theashleyshaw [https://www.instagram.com/theashleyshaw/] * Join the Facebook Group: Business Bootcamp for Fitness Coaches  [https://www.facebook.com/groups/businessbootcampforfitnesscoaches] Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me https://www.instagram.com/theashleyshaw/@theashleyshaw [https://www.instagram.com/theashleyshaw/].  I would love to connect with you!

[https://ashleyshaw.ca/wp-content/uploads/2023/06/Episode-176.jpg] WHERE WE CAN CONNECT:  * www.ashleyshaw.ca [http://www.ashleyshaw.ca/] * Ashley Shaw – Make Money While You Sleep [https://www.facebook.com/theashleyshaw] * https://www.instagram.com/theashleyshaw/@theashleyshaw [https://www.instagram.com/theashleyshaw/] * Join the Facebook Group: Business Bootcamp for Fitness Coaches  [https://www.facebook.com/groups/businessbootcampforfitnesscoaches] Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me https://www.instagram.com/theashleyshaw/@theashleyshaw [https://www.instagram.com/theashleyshaw/].  I would love to connect with you!

[https://ashleyshaw.ca/wp-content/uploads/2023/06/Episode-174.jpg] WHERE WE CAN CONNECT:  * www.ashleyshaw.ca [http://www.ashleyshaw.ca/] * Ashley Shaw – Make Money While You Sleep [https://www.facebook.com/theashleyshaw] * https://www.instagram.com/theashleyshaw/@theashleyshaw [https://www.instagram.com/theashleyshaw/] * Join the Facebook Group: Business Bootcamp for Fitness Coaches  [https://www.facebook.com/groups/businessbootcampforfitnesscoaches] Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me https://www.instagram.com/theashleyshaw/@theashleyshaw [https://www.instagram.com/theashleyshaw/].  I would love to connect with you!

[https://ashleyshaw.ca/wp-content/uploads/2023/05/Podcast-Social-Post-Templates-.jpg] SHOW NOTES: List Building with Challenges [00:01:41] Challenges are a better way to collect leads than lead magnets because they create urgency and have a start and end date. Mindset Change with Challenges [00:03:36] Challenges help customers change their mindset and have an “aha” moment about the product, making them more likely to buy. Creating a System with Challenges [00:06:55] Challenges provide a system for filling, delivering, and selling, which can be documented and repeated for consistent success. Benefits of Running Challenges [00:08:52] Ashley explains the benefits of running challenges, including the ability to create content for future workshops and ads. Invitation to Join a Challenge [00:09:49] Ashley invites listeners to join her five-day cash-converting challenge masterclass that is starting up next week. Upcoming Podcast Episodes [00:12:00] Ashley mentions three upcoming podcast episodes that will cover how to fill, deliver, and sell in challenges. SUMMARY: Are you finding it hard to convert your social media followers into paying customers? If the answer is yes, then we have a solution: CHALLENGES. Challenges are an innovative and effective method for building your customer list, changing mindsets, making an impact, establishing a system, and generating content for future workshops. By participating in a challenge, you can master the art of creating your own cash converting machine and conquer the feeling of being overwhelmed. In this episode, Ashley provided an insightful comparison between a challenge and a workshop. A challenge fundamentally involves execution. It’s about taking action and implementing changes. On the other hand, a workshop tends to focus more on teaching and training, providing more in-depth education. The aim of a challenge is to convert followers into paying customers, making it a key strategy for anyone seeking to monetize their social media presence. Meanwhile, workshops are designed to provide a deeper level of education and training. An added benefit of challenges is that the content created during these events can be repurposed for future workshops, emails, reels, and ads. This makes participating in, or running a challenge, a valuable investment of your time and effort. Challenges, when effectively implemented, form the backbone of a successful business. They are a solid strategy for achieving a consistent six-figure income, paving the way for sustainable business growth. For those of you keen on learning more about running your own challenges effectively, Ashley is hosting a five-day cash-converting challenge masterclass. [http://karma.ashleyshaw.ca/challenge]She will guide you through the process of filling, delivering, and selling in challenges. “Challenges are the best way to convert followers into customers.” So, what are you waiting for? Harness the power of challenges, and start creating your own cash converting machine today! Join the 5-Day Cash-Converting Challenge May 29th! [http://karma.ashleyshaw.ca/challenge] LINKS: [https://ashleyshaw.ca/wp-content/uploads/2023/05/DFY-Challenge-FB-Cover-Template-1.jpg] Don’t Miss It! Join The 5-Day Cash Converting Challenge Masterclass. Register at karma.ashleyshaw.ca/challenge. [http://karma.ashleyshaw.ca/challenge.] The challenge starts May 29th. WHERE WE CAN CONNECT:  * www.ashleyshaw.ca [http://www.ashleyshaw.ca/] * Ashley Shaw – Make Money While You Sleep [https://www.facebook.com/theashleyshaw] * https://www.instagram.com/theashleyshaw/@theashleyshaw [https://www.instagram.com/theashleyshaw/] * Join the Facebook Group: Business Bootcamp for Fitness Coaches  [https://www.facebook.com/groups/businessbootcampforfitnesscoaches] Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me https://www.instagram.com/theashleyshaw/@theashleyshaw [https://www.instagram.com/theashleyshaw/].  I would love to connect with you!

Looking to break free from creative blocks in your social media marketing? Join us as we explore unconventional yet transformative strategies to unleash your full potential. Ashley discusses how Reiki, business coaching with Emotion Code, and microdosing have revolutionized her approach to marketing and productivity. Open your mind to new possibilities and learn how investing in yourself can yield remarkable results.