The Math Behind Why She Hasn't Bought Yet - The 7-11-4 Rule

I Had a 50K Day and Woke Up Feeling Like a Fraud: Here Is What Fixed It

In this episode, Trish gets more personal than ever - and goes somewhere most coaches won't take you. If you've ever hit a goal, made the sale, had the launch, and then woke up the next day feeling completely unworthy of it, this episode is going to crack something wide open for you. Because the money doesn't fix it. The results don't silence the voice. And if you're doing everything on the outside while neglecting everything on the inside, the success will come - and you won't be able to hold it. Trish shares the raw, real story of waking up in a full spiral the morning after her first $50,000 day - in the middle of perimenopause, sleep-deprived, and drowning in self-doubt despite having the proof sitting right in front of her. She walks you through exactly what she does every single morning to build the internal foundation strong enough to carry her business, her family, and herself through the hard seasons. And she shares the daily practice that led directly to her first $100,000 week - written down every morning for a year before it ever happened. This is the episode about the work that actually determines whether you can build something and sustain it. 💡 What You'll Learn Inside This Episode * Why hitting your income goal will not fix your mindset - and what actually does * The real reason successful women self-sabotage right after their best launch ever * What happens when your external results outpace your internal beliefs * Trish's exact morning routine - the prayers, EFT tapping, journaling, and gratitude practice she does every single day * How she wrote down "I am grateful for my $100,000 week" every morning for a year before it happened - and then it happened * Why upleveling your skills absolutely counts as mindset work * How to build systems and rituals strong enough to carry you through a hormonal spiral, a hard season, or a life that won't stop life-ing * The two books Trish listens to on repeat when the spiral hits 🔥 Mic-Drop Moments "Money does not silence the voice. The results did not automatically produce beliefs inside of me." "Mindset is not a reward you get when you hit a certain number. Mindset is work you do before the number even comes." "If you skip the work, the success will come - but you won't be able to hold it." 🧠 Quick Reflections for Your Next CEO Reset 1. Am I doing the internal work every day, or am I waiting for the results to make me feel worthy? 2. What would I write on my gratitude list today - and am I brave enough to write down the things that haven't happened yet? 3. Where is my external hustle outpacing my internal foundation - and what's one ritual I can build right now to close that gap? 💬 Resources Trish Mentioned 📖 Think and Grow Rich - listen to it monthly, every month, on repeat 📖 You Are a Badass at Making Money by Jen Sincero - her go-to when the spiral hits 🧘 EFT Tapping - look it up, try it, thank Trish later Your action this week: Start your gratitude list of 10 things every morning - and make the majority of them things that haven't happened yet. Write them as if they already have. Do it today. Do it tomorrow. Don't stop. 💬 Ready to Do This Work With Someone in Your Corner? If you're done white-knuckling this alone and ready to get into a room with a coach who has actually lived all of this - the spirals, the breakthroughs, the $50K days and the hard weeks - go apply right now. 👉 https://sold-out-sales-school.captivate.fm/applytrishwarecoaching.com/apply [https://sold-out-sales-school.captivate.fm/apply] Or come find Trish on Instagram at https://instagram.com/iamtrishware@iamtrishware [https://instagram.com/iamtrishware] and tell her what you're writing on your gratitude list. She wants to celebrate with you when it shows up. 🖤 🖤 Rate, Review & Subscribe If this episode hit you somewhere deep, screenshot it, share it in your stories, and tag https://instagram.com/iamtrishware@iamtrishware [https://instagram.com/iamtrishware]. And if you have a woman in your world who is building a business and needs to hear that the internal work is the real work - send her this episode. Two minutes to leave a review means everything, and it helps more women find a coach who is actually out here doing the thing. 🎙️ Resources: Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales. Download Here [https://trishwarecoaching.com/story] Join Glow Up Funnels: the All-In-One Platform for [https://glowupfunnels.com/home]Businesses Serving Moms [https://glowupfunnels.com/home] Ready for high-touch coaching from a unicorn who actually gets the B2C space? DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast. ✨ Apply to the Catalyst Queen Mastermind [https://sold-out-sales-school.captivate.fm/apply]✨ 🔥 Want support stepping into your power & selling your offer with confidence? Join the next round of the Sold Out Offers Challenge here [https://sold-out-sales-school.captivate.fm/soo] Connect with Trish: Instagram [https://www.instagram.com/iamtrishware/] YouTube [https://www.youtube.com/@TrishWareCoaching] 🎧 Loved this episode? Here’s how to show the love: ✨ Tap Subscribe so you never miss a weekly drop ✨ Leave a review (it helps this unicorn podcast reach more queens like you!) ✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back Produced and edited by Vaden Podcast Services [https://vadenpodcastservices.com/] And as always— That’s your cosmic slap on the booty, babe. Action takers are money makers. You’re the magic. Don’t forget it

Why I Spent 150K on Coaches Who Couldn't Help Me and What I Built Instead

In this episode, Trish closes out the nine-episode series with the most personal episode yet - and she is not going out quietly. If you've ever spent money on a coach who gave you a strategy that just wouldn't work no matter how hard you tried, this episode is going to make you feel so deeply seen. And if you've been listening to this entire series, taking notes, nodding along, and still haven't taken the next step - Trish is talking directly to you. Trish gets raw about spending over $150,000 on coaches and mentors who couldn't actually help her - not because they were bad coaches, but because none of them had ever sold to a mom scrolling Instagram while hiding in the bathroom on a Tuesday afternoon. She shares why she built the room she built, introduces you to Crystal - a Canadian physical therapist who came in with no followers, no strategy, and no direction and is now absolutely thriving - and makes one very real, very direct invitation to the woman who's been waiting to feel ready. Spoiler: ready is not coming. The investment creates the momentum. The momentum creates the results. 💡 What You'll Learn Inside This Episode * Why $150,000 in coaching didn't work - and the real reason the map was wrong * Why the strategies your business coach taught you keep failing your mom audience * What makes the room Trish built different from every other mastermind out there * Crystal's story - and what actually happens when expertise finally meets the right strategy * The mindset block that's keeping you stuck even after everything you now know 🔥 Mic-Drop Moments "I was using a map of New York to get to LA and wondering why it wasn't working." "I would be the coach I never had." "Sharing what I know does not make my slice of the pie smaller. It makes the whole table bigger." "The women who are winning right now are not winning because they waited until they felt ready. They're winning because they invested in the right room before they felt ready." 🧘🏽‍♀️ Quick Reflections to Close Out the Series 1. Which of the nine episodes hit me the hardest - and what have I done with that insight? 2. Am I waiting to feel ready, or am I willing to let the investment create the momentum? 3. What would my business look like six months from now if I finally stopped figuring this out alone? 💬 Ready to Stop Figuring This Out Alone? This is Trish's invitation - not a pitch, not pressure. Just an open hand to the woman who knows she needs the room. If you are ready to be in a space with women who are building the same kind of business you're building, led by a coach who has actually done it, go apply right now before the podcast app closes and the momentum fades. The application takes four minutes. Four minutes that could be your Crystal moment. 👉 https://trishwarecoaching.com/applyhttps://trishwarecoaching.com/apply [https://sold-out-sales-school.captivate.fm/apply] Or come find Trish on Instagram at https://instagram.com/iamtrishware@iamtrishware [https://instagram.com/iamtrishware] and tell her which episode hit you the hardest. She actually wants to know. 🖤 Rate, Review & Subscribe Nine episodes. One series. And if something shifted for you along the way, let Trish know - screenshot this episode, share it in your stories, and tag https://instagram.com/iamtrishware@iamtrishware [https://instagram.com/iamtrishware]. If you have a woman in your circle who's been grinding with a strategy that just won't work for her mom audience, send her this series from episode one. It will completely change how she sees her business. Every share helps another mama-CEO find the map she's actually been missing. 🎙️ Resources: Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales. Download Here [https://trishwarecoaching.com/story] Join Glow Up Funnels: the All-In-One Platform for [https://glowupfunnels.com/home]Businesses Serving Moms [https://glowupfunnels.com/home] Ready for high-touch coaching from a unicorn who actually gets the B2C space? DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast. ✨ Apply to the Catalyst Queen Mastermind [https://sold-out-sales-school.captivate.fm/apply]✨ 🔥 Want support stepping into your power & selling your offer with confidence? Join the next round of the Sold Out Offers Challenge here [https://sold-out-sales-school.captivate.fm/soo] Connect with Trish: Instagram [https://www.instagram.com/iamtrishware/] YouTube [https://www.youtube.com/@TrishWareCoaching] 🎧 Loved this episode? Here’s how to show the love: ✨ Tap Subscribe so you never miss a weekly drop ✨ Leave a review (it helps this unicorn podcast reach more queens like you!) ✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back Produced and edited by Vaden Podcast Services [https://vadenpodcastservices.com/] And as always— That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it

The One Thing AI Can't Replicate and Why It's Your Biggest Sales Tool

In this episode, Trish reveals the single most powerful sales tool in your entire business - and it's something no algorithm, no AI, and no perfectly edited reel can ever replicate. If you're a coach, course creator, or service provider who sells to moms or parents, and you've been wondering why your content isn't converting the way you know it should, this episode is going to change how you think about trust, selling, and showing up. Trish introduces her Micro-Experience Method - the live, repeatable event that collapses the timeline between follower and buyer faster than anything else you'll ever try. She pulls back the curtain on exactly how she built the Fearless Birth Experience, why she stopped changing it, and how running the same thing over and over again didn't make her stale - it made her unstoppable. If you've been afraid to go live, afraid nobody will show up, or convinced you need a bigger audience first, this episode is your permission slip to start anyway. 🎧 Go listen to more episodes from this series: * Stop Starting Over and Start Going Deeper - The Simplicity Secret Behind Seven Figures [https://open.spotify.com/episode/0Vgi3MsnfNBoRh7VTMHbAR?si=mGK8sCKyR12B4ZwL3vCEDQ] (mentioned in this episode) * Getting Views, Getting Saves, Making Zero Sales: Here's Why [https://open.spotify.com/episode/6eOxiX5S6jTV7Qht1j6Moq?si=oNmR3lBoR3WdIWR1JCuH0Q] * The Math Behind Why She Hasn't Bought Yet - The 7-11-4 Rule [https://open.spotify.com/episode/7MdczAMMMbAHZYmbtNh9Ot?si=YjE9y719S3uikxk82OwfyA] 💡 What You'll Learn Inside This Episode * What a micro-experience actually is and why it's your most powerful sales tool * Why live, real-time teaching does something that AI, reels, and carousels simply cannot * How Trish ran the same event for years and got exponentially better every single time * Why repetition is a strategy, not laziness - and why changing it is costing you data * Why your buyer is "auditioning" you during your live event - and what she's watching for * How to build your own micro-experience no matter your niche, audience size, or offer price * Why even two people in the room is worth showing up for 🔥 Mic-Drop Moments "She is not just learning from you. She is auditioning you." "AI can't replicate it. A perfectly edited reel can't replicate it. Live is irreplaceable - and live is what sells." "The women who quit after one micro-experience are missing out on what's to come." 🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset 1. What is the live experience I could run right now that gives my buyer a real taste of my teaching and my expertise? 2. Where am I letting fear - of a small audience, of imperfection, of repetition - keep me from building something that actually converts? 3. Am I giving her a pitch fest or am I giving her a transformation? How do I know the difference? 💬 Ready to Build Your Micro-Experience? If you're done guessing and ready to build a repeatable, trust-building system that sells your offer on autopilot, it's time for Content Mastery Mastermind [https://sold-out-sales-school.captivate.fm/apply]. Inside, Trish teaches her full Micro-Experience Method - from naming it, to structuring it, to pitching the offer, closing the sale, and following up like a pro. Head to https://trishwarecoaching.com/applyhttps://trishwarecoaching.com/apply [https://sold-out-sales-school.captivate.fm/apply]or slide into Trish's DMs at https://instagram.com/iamtrishware@iamtrishware [https://instagram.com/iamtrishware] to find out if it's the right fit for you. And if you're not quite there yet, make sure you're registered for the next Sold Out Offer Challenge at https://trishwarecoaching.com/sootrishwarecoaching.com/soo [https://sold-out-sales-school.captivate.fm/soo]- because this is exactly where she teaches this live. 🖤 Rate, Review & Subscribe If this episode made something click, screenshot it, share it in your stories, and tag https://instagram.com/iamtrishware@iamtrishware [https://instagram.com/iamtrishware]! And if you have a friend who keeps asking why her content isn't converting, send her this episode AND last week's episode on the 7-11-4 Rule. Those two together will completely rewire how she thinks about selling. Every share helps another mama-CEO find the one tool that changes everything. 🎙️ Resources: Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales. Download Here [https://trishwarecoaching.com/story] Join Glow Up Funnels: the All-In-One Platform for [https://glowupfunnels.com/home]Businesses Serving Moms [https://glowupfunnels.com/home] Ready for high-touch coaching from a unicorn who actually gets the B2C space? DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast. ✨ Apply to the Catalyst Queen Mastermind [https://sold-out-sales-school.captivate.fm/apply]✨ 🔥 Want support stepping into your power & selling your offer with confidence? Join the next round of the Sold Out Offers Challenge here [https://sold-out-sales-school.captivate.fm/soo] Connect with Trish: Instagram [https://www.instagram.com/iamtrishware/] YouTube [https://www.youtube.com/@TrishWareCoaching] 🎧 Loved this episode? Here’s how to show the love: ✨ Tap Subscribe so you never miss a weekly drop ✨ Leave a review (it helps this unicorn podcast reach more queens like you!) ✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back Produced and edited by Vaden Podcast Services [https://vadenpodcastservices.com/] And as always— That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it

The Math Behind Why She Hasn't Bought Yet - The 7-11-4 Rule

In this episode, Trish breaks down the real reason your audience isn't buying yet - and spoiler: it has nothing to do with your offer, your price, or your content quality. If you're a coach, course creator, or service provider who sells to moms or parents, and you've ever posted consistently for weeks only to hear crickets, this episode is going to completely reframe how you see your audience and your timeline. Trish introduces Google's 7-11-4 Rule - the research-backed framework that explains exactly how trust is built before a buyer says yes. She shares how she ran the same live event every six to eight weeks for three years and watched women come back again and again before finally buying - and why that wasn't failure. That was the math working. Your buyer isn't ignoring you. She's just not at Hour 7 yet. 💡 What You'll Learn Inside This Episode * What the 7-11-4 Rule is and why it changes everything about how you show up * Why your audience saying "not yet" is completely different from saying "no" * How Trish ran the same event for three years - and why repetition is a strategy, not laziness * The four locations you need to show up in (and what actually counts as a touchpoint) * Why follow-up after your micro experience is where the money is hiding * How every piece of content you create after someone enters your world is moving her closer to "yes" 🔥 Mic-Drop Moments "Your buyer is not saying no. She's saying not yet." "One reel is one touchpoint. She needs 11. You're quitting at three." "You are not being repetitive. You're becoming trustworthy - and trustworthy is what will sell your offer." 🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset 1. Where am I in my audience's 7-11-4 journey - am I giving her enough time and touchpoints to build trust? 2. What are my four locations, and am I actually showing up in all of them consistently? 3. Where am I leaving money on the table by not following up with the women who showed up but didn't buy? 💬 Ready to Sell Out Your Offer? If you're done posting into the void and ready to build the kind of trust that actually converts, it's time to join the next Sold Out Offer Challenge [https://sold-out-sales-school.captivate.fm/soo]. Head to https://trishwarecoaching.com/sootrishwarecoaching.com/soo [https://sold-out-sales-school.captivate.fm/soo] to find out when the next one starts - because if you sell to consumers, moms, or parents, this challenge will change everything. Or slide into Trish's DMs at https://instagram.com/iamtrishware@iamtrishware [https://instagram.com/iamtrishware] and let her know where you're showing up. She actually wants to know your four locations. 👀 🖤 Rate, Review & Subscribe If this episode made the math finally make sense, screenshot it, share it in your stories, and tag https://instagram.com/iamtrishware@iamtrishware [https://instagram.com/iamtrishware]! And if you know a woman who keeps saying her offer isn't working — send her this episode. It might not be the offer. It might just be the timeline. Every share helps another mama-CEO stay in the game long enough to win. 🎙️ Resources: Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales. Download Here [https://trishwarecoaching.com/story] Join Glow Up Funnels: the All-In-One Platform for [https://glowupfunnels.com/home]Businesses Serving Moms [https://glowupfunnels.com/home] Ready for high-touch coaching from a unicorn who actually gets the B2C space? DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast. ✨ Apply to the Catalyst Queen Mastermind [https://sold-out-sales-school.captivate.fm/apply]✨ 🔥 Want support stepping into your power & selling your offer with confidence? Join the next round of the Sold Out Offers Challenge here [https://sold-out-sales-school.captivate.fm/soo] Connect with Trish: Instagram [https://www.instagram.com/iamtrishware/] YouTube [https://www.youtube.com/@TrishWareCoaching] 🎧 Loved this episode? Here’s how to show the love: ✨ Tap Subscribe so you never miss a weekly drop ✨ Leave a review (it helps this unicorn podcast reach more queens like you!) ✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back Produced and edited by Vaden Podcast Services [https://vadenpodcastservices.com/] And as always— That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it

Getting Views, Getting Saves, Making Zero Sales: Here's Why

In this episode, Trish is calling out one of the most frustrating realities in online business: getting views, getting saves, getting comments… and making zero sales. If your audience says they love your content, your reels are performing, and your engagement looks “good on paper”… but nobody is buying - this episode is going to explain exactly why. Trish breaks down the difference between building an audience that likes you versus building an audience that buys from you - and why so many women unknowingly create content for freebie seekers instead of ready buyers. She’ll show you how to shift from relatable content to revenue-driving content, why daily selling matters more than most people realize, and how to stop performing for vanity metrics and start creating content that converts. If you’re tired of applause that doesn’t pay the bills, this one is for you. 💡 What You’ll Learn Inside This Episode * Why high engagement doesn’t always equal high sales * The difference between a follower audience and a buyer audience * How “freebie seeker” content attracts the wrong kind of attention * Why your audience may love you but still not know what you sell * The simple shift from performing content to prescribing content * How to naturally sell your offer every day without feeling pushy 🔥 MIC-DROP MOMENTS “There is a massive difference between an audience that loves you and an audience that buys from you.” “When you sell, you sell.” “Your audience doesn’t need performance. They need an expert with a solution.” 🧘🏽‍♀️ QUICK REFLECTIONS FOR YOUR NEXT CEO RESET 1. Is my content diagnosing my buyer’s problem - or just entertaining her? 2. Would someone new to my page know exactly what I sell today? 3. Am I creating content to be liked… or to lead people into transformation? 💬 READY TO GROW WITH CONTENT THAT CONVERTS? If you’re done posting constantly without seeing real sales, it’s time to shift your strategy. Inside Content Mastery [https://sold-out-sales-school.captivate.fm/apply], Trish teaches you how to create buyer-focused content, build trust that converts, and sell your offer consistently without sounding repetitive or salesy. https://trishwarecoaching.com/apply [https://sold-out-sales-school.captivate.fm/apply] or shoot a dm to Trish to @iamtrishware [https://www.instagram.com/iamtrishware/] for details. 🖤 Rate, Review & Subscribe If this episode gave you the truth bomb you needed, screenshot it, share it in your stories, and tag @iamtrishware [https://www.instagram.com/iamtrishware/]! And if you haven’t left a review yet, it only takes two minutes - and it helps more women build businesses that make money, not just noise. Resources: Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales. Download Here [https://trishwarecoaching.com/story] Join Glow Up Funnels: the All-In-One Platform for [https://glowupfunnels.com/home]Businesses Serving Moms [https://glowupfunnels.com/home] Ready for high-touch coaching from a unicorn who actually gets the B2C space? DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast. ✨ Apply to the Catalyst Queen Mastermind [https://sold-out-sales-school.captivate.fm/apply]✨ 🔥 Want support stepping into your power & selling your offer with confidence? Join the next round of the Sold Out Offers Challenge here [https://sold-out-sales-school.captivate.fm/soo] Connect with Trish: Instagram [https://www.instagram.com/iamtrishware/] YouTube [https://www.youtube.com/@TrishWareCoaching] 🎧 Loved this episode? Here’s how to show the love: ✨ Tap Subscribe so you never miss a weekly drop ✨ Leave a review (it helps this unicorn podcast reach more queens like you!) ✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back Produced and edited by Vaden Podcast Services [https://vadenpodcastservices.com/] And as always— That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it