Grow Your VA & OBM Business: Soulpreneur Scaling Stories

124. Pricing Confidence for VAs and OBMs: Visibility, Messaging and Identity

13 min · 4 de may de 2026
Portada del episodio 124. Pricing Confidence for VAs and OBMs: Visibility, Messaging and Identity

Descripción

You raised your rates. Things got quiet. And now you are wondering if you made a mistake. Before you touch your pricing, listen to this episode. What feels like a pricing problem is almost never actually a pricing problem, and reacting to the quiet by lowering your rates might be the one move that keeps you stuck the longest. In this episode, I walk you through the four real reasons things slow down after a rate increase, and the mindset shifts that will help you actually stand behind your new number. Key Points Covered: ✨ The four things to look at before you ever consider lowering your rates: visibility, positioning, messaging, and audience ✨ Why correlation is not causation when it comes to pricing and slow inquiries ✨ How task-based messaging keeps your prices feeling like a mismatch, to clients and to you ✨ Why confidence comes after you raise your rates, not before ✨ The hidden cost of undercharging that nobody talks about ✨ How to tell if you are making a strategic decision or a panic decision Check out these episodes too: * Episode 121: VAs and OBMs: You're Not Undercharging, You're Under Articulating [https://www.dancingleafsolutions.com/121-vas-obms-youre-not-undercharging-youre-under-articulating/] * Episode 123: Pivoting Your Online Business as a VA or OBM Without Starting from Scratch [https://www.dancingleafsolutions.com/123-pivoting-your-online-business-as-a-va-or-obm-without-starting-from-scratch/] Send us Fan Mail [https://www.buzzsprout.com/2222430/fan_mail/new] For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours. BOOK A FREE BUSINESS AUDIT [https://www.dancingleafsolutions.com/business-audit/]Free 45-min call. Find your bottleneck, see what's possible. FREE RESOURCES [https://www.dancingleafsolutions.com/resources/] Tools, trainings & community. WORK WITH ME [https://www.dancingleafsolutions.com/] Expansion [https://www.dancingleafsolutions.com/expansion/]: 1:1 coaching to build your signature method and offer suite. Effortless Attraction [https://embodied-soulpreneur.newzenler.com/courses/effortless-attraction-spring-2026]: 8-Week Marketing Intensive (Apr & Oct) Foundations to Flow [https://embodied-soulpreneur.newzenler.com/courses/foundations-to-flow-group-master]: 8-Week Offer Design Intensive (Feb & July) Website [https://www.dancingleafsolutions.com/] | Instagram [https://www.instagram.com/soulfulbizcoachandrea/] | Threads [https://www.threads.net/@soulfulbizcoachandrea] | LinkedIn [https://www.linkedin.com/in/andreaelibero/] | YouTube [https://www.youtube.com/@soulfulbizcoachandrea]  Podcast produced and edited with love by @FerAssists [https://www.instagram.com/ferassists/]

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130 episodios

episode 128. The Truth About $25/hr OBM Job Posts (And Why You Need to Stop Applying) artwork

128. The Truth About $25/hr OBM Job Posts (And Why You Need to Stop Applying)

If you are an OBM or ops strategist who has seen those $25 an hour job posts and felt that mix of frustration and quiet defeat, this episode is for you. That rate is not what the market pays. It is what one small corner of the market pays, and it is not the corner you want to be in. This episode gets into why those posts exist, what happens when you say yes to them, and the real shift that gets you out of that market entirely and into one where clients are seeking you out. Key Points Covered: ✨ Why $25/hr OBM job posts are not the market rate, just one corner of it ✨ What happens in a client relationship that starts with a fundamental mismatch in value ✨ The two ways to get clients and why only one of them leads to being sought after ✨ Why applying to more listings will never get you paid what you are worth ✨ What having a clear method actually means (and it is not niching into a weird narrow specialty) ✨ How to use that frustration as information about where you have outgrown  🎓 Join the FREE Slow Morning Studio [https://www.dancingleafsolutions.com/slow-morning-studio/], a five-day email experience to build your method and offer. Send us Fan Mail [https://www.buzzsprout.com/2222430/fan_mail/new] For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours. BOOK A FREE BUSINESS AUDIT [https://www.dancingleafsolutions.com/business-audit/]Free 45-min call. Find your bottleneck, see what's possible. FREE RESOURCES [https://www.dancingleafsolutions.com/resources/] Tools, trainings & community. WORK WITH ME [https://www.dancingleafsolutions.com/] Expansion [https://www.dancingleafsolutions.com/expansion/]: 1:1 coaching to build your signature method and offer suite. Effortless Attraction [https://embodied-soulpreneur.newzenler.com/courses/effortless-attraction-spring-2026]: 8-Week Marketing Intensive (Apr & Oct) Foundations to Flow [https://embodied-soulpreneur.newzenler.com/courses/foundations-to-flow-group-master]: 8-Week Offer Design Intensive (Feb & July) Website [https://www.dancingleafsolutions.com/] | Instagram [https://www.instagram.com/soulfulbizcoachandrea/] | Threads [https://www.threads.net/@soulfulbizcoachandrea] | LinkedIn [https://www.linkedin.com/in/andreaelibero/] | YouTube [https://www.youtube.com/@soulfulbizcoachandrea]  Podcast produced and edited with love by @FerAssists [https://www.instagram.com/ferassists/]

1 de jun de 202615 min
episode 127. The Income Model That Grows With You: Stop Trading Time for Money artwork

127. The Income Model That Grows With You: Stop Trading Time for Money

If you are a VA or OBM who is busy, good at what you do, and still not seeing your income grow, this episode is for you. The problem is almost never effort or skill. It is the structure of your income model, and there is a straightforward fix for it. In this episode, I walk through the two-bucket income model that my clients use to build stability and growth at the same time, without burning out or maxing out their calendar. Key Points Covered: ✨ Why the hourly retainer model creates a ceiling no matter how good you are ✨ The invisible drain of scope creep, fires, and cognitive overload that comes with it ✨ The two-bucket model: foundational income and growth income ✨ What a core offer is, how it works, and why it is not based on hours ✨ A real client example: 8 clients, $4,800/month, 30 hours a week, and what changed ✨ Two questions to ask yourself to build the model that fits your life   🧮 Free Income Calculator [https://docs.google.com/spreadsheets/d/1BuXlLTVW9l5GV0PeOr7pYFNHy_jxSjD6m_8wQSKay9s/copy] (no email required) Send us Fan Mail [https://www.buzzsprout.com/2222430/fan_mail/new] For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours. BOOK A FREE BUSINESS AUDIT [https://www.dancingleafsolutions.com/business-audit/]Free 45-min call. Find your bottleneck, see what's possible. FREE RESOURCES [https://www.dancingleafsolutions.com/resources/] Tools, trainings & community. WORK WITH ME [https://www.dancingleafsolutions.com/] Expansion [https://www.dancingleafsolutions.com/expansion/]: 1:1 coaching to build your signature method and offer suite. Effortless Attraction [https://embodied-soulpreneur.newzenler.com/courses/effortless-attraction-spring-2026]: 8-Week Marketing Intensive (Apr & Oct) Foundations to Flow [https://embodied-soulpreneur.newzenler.com/courses/foundations-to-flow-group-master]: 8-Week Offer Design Intensive (Feb & July) Website [https://www.dancingleafsolutions.com/] | Instagram [https://www.instagram.com/soulfulbizcoachandrea/] | Threads [https://www.threads.net/@soulfulbizcoachandrea] | LinkedIn [https://www.linkedin.com/in/andreaelibero/] | YouTube [https://www.youtube.com/@soulfulbizcoachandrea]  Podcast produced and edited with love by @FerAssists [https://www.instagram.com/ferassists/]

25 de may de 202615 min
episode 126. How to Go From Solo VA to OBM to Agency Owner (The Real Path) w/ Sakshi Khatri artwork

126. How to Go From Solo VA to OBM to Agency Owner (The Real Path) w/ Sakshi Khatri

If you are a VA or OBM wondering what scaling your online service business actually looks like, this episode is a real example of it. Sakshi Khatri went from solo OBM to agency founder in under a year. Today she runs Blueprint and Bloom, a fully registered agency with a team of eight handling backend systems, launch management, website builds, and social media for women founders. In this episode, we get into exactly what shifted in her VA to OBM to agency transition, how she built her client base so fast, and what she is still figuring out along the way. Key Points Covered: ✨ Why Sakshi cold-messaged 20 OBMs when she wanted to level up ✨ How getting her offers clear was the turning point that changed everything ✨ The word-of-mouth and referral strategy that filled her agency fast ✨ What it actually feels like to hand your client work to a team ✨ Why 80% of VAs are probably already doing OBM-level work ✨ The mindset block that kept her calling herself a VA longer than she should have  Connect with Sakshi: Website [https://www.theblueprintandbloom.com/] Instagram [https://www.instagram.com/remotebizmanager/] Instagram [https://www.instagram.com/theblueprintandbloom/] LinkedIn [https://www.linkedin.com/in/sakshikhatri-obm/] Get The Founder's Backend Toolkit FREE [https://www.theblueprintandbloom.com/get-your-freebie] Free 30-Minute “Backend Clarity Call” [https://tidycal.com/sakshiobm/30-minute-meeting] Send us Fan Mail [https://www.buzzsprout.com/2222430/fan_mail/new] For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours. BOOK A FREE BUSINESS AUDIT [https://www.dancingleafsolutions.com/business-audit/]Free 45-min call. Find your bottleneck, see what's possible. FREE RESOURCES [https://www.dancingleafsolutions.com/resources/] Tools, trainings & community. WORK WITH ME [https://www.dancingleafsolutions.com/] Expansion [https://www.dancingleafsolutions.com/expansion/]: 1:1 coaching to build your signature method and offer suite. Effortless Attraction [https://embodied-soulpreneur.newzenler.com/courses/effortless-attraction-spring-2026]: 8-Week Marketing Intensive (Apr & Oct) Foundations to Flow [https://embodied-soulpreneur.newzenler.com/courses/foundations-to-flow-group-master]: 8-Week Offer Design Intensive (Feb & July) Website [https://www.dancingleafsolutions.com/] | Instagram [https://www.instagram.com/soulfulbizcoachandrea/] | Threads [https://www.threads.net/@soulfulbizcoachandrea] | LinkedIn [https://www.linkedin.com/in/andreaelibero/] | YouTube [https://www.youtube.com/@soulfulbizcoachandrea]  Podcast produced and edited with love by @FerAssists [https://www.instagram.com/ferassists/]

18 de may de 202629 min
episode 125. The VA/OBM Niche Positioning Shift That Actually Works in 2026 artwork

125. The VA/OBM Niche Positioning Shift That Actually Works in 2026

Hot take: the most powerful niche you can have in 2026 has nothing to do with choosing an industry. If you have ever tried to niche down but nothing felt quite right, or you did pick a niche and you are still blending in with everyone else who does the same thing, this episode is going to explain why and give you a better way to think about it. In this episode, I get into why traditional industry niching is no longer enough on its own, three real client examples of what values-based positioning actually looks like, and the three questions to ask yourself so you can do the same thing. Key Points Covered: ✨ Why "I help coaches with X" is a category, not a differentiator ✨ Three client examples of niching by values, working style, and beliefs instead of industry ✨ The three questions to weave into your messaging: who are you, how do you work, and what do you believe ✨ Why values-based positioning attracts better clients, longer retention, and less scope creep ✨ How to figure out your values if you have no idea where to start Send us Fan Mail [https://www.buzzsprout.com/2222430/fan_mail/new] For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours. BOOK A FREE BUSINESS AUDIT [https://www.dancingleafsolutions.com/business-audit/]Free 45-min call. Find your bottleneck, see what's possible. FREE RESOURCES [https://www.dancingleafsolutions.com/resources/] Tools, trainings & community. WORK WITH ME [https://www.dancingleafsolutions.com/] Expansion [https://www.dancingleafsolutions.com/expansion/]: 1:1 coaching to build your signature method and offer suite. Effortless Attraction [https://embodied-soulpreneur.newzenler.com/courses/effortless-attraction-spring-2026]: 8-Week Marketing Intensive (Apr & Oct) Foundations to Flow [https://embodied-soulpreneur.newzenler.com/courses/foundations-to-flow-group-master]: 8-Week Offer Design Intensive (Feb & July) Website [https://www.dancingleafsolutions.com/] | Instagram [https://www.instagram.com/soulfulbizcoachandrea/] | Threads [https://www.threads.net/@soulfulbizcoachandrea] | LinkedIn [https://www.linkedin.com/in/andreaelibero/] | YouTube [https://www.youtube.com/@soulfulbizcoachandrea]  Podcast produced and edited with love by @FerAssists [https://www.instagram.com/ferassists/]

11 de may de 202612 min
episode 124. Pricing Confidence for VAs and OBMs: Visibility, Messaging and Identity artwork

124. Pricing Confidence for VAs and OBMs: Visibility, Messaging and Identity

You raised your rates. Things got quiet. And now you are wondering if you made a mistake. Before you touch your pricing, listen to this episode. What feels like a pricing problem is almost never actually a pricing problem, and reacting to the quiet by lowering your rates might be the one move that keeps you stuck the longest. In this episode, I walk you through the four real reasons things slow down after a rate increase, and the mindset shifts that will help you actually stand behind your new number. Key Points Covered: ✨ The four things to look at before you ever consider lowering your rates: visibility, positioning, messaging, and audience ✨ Why correlation is not causation when it comes to pricing and slow inquiries ✨ How task-based messaging keeps your prices feeling like a mismatch, to clients and to you ✨ Why confidence comes after you raise your rates, not before ✨ The hidden cost of undercharging that nobody talks about ✨ How to tell if you are making a strategic decision or a panic decision Check out these episodes too: * Episode 121: VAs and OBMs: You're Not Undercharging, You're Under Articulating [https://www.dancingleafsolutions.com/121-vas-obms-youre-not-undercharging-youre-under-articulating/] * Episode 123: Pivoting Your Online Business as a VA or OBM Without Starting from Scratch [https://www.dancingleafsolutions.com/123-pivoting-your-online-business-as-a-va-or-obm-without-starting-from-scratch/] Send us Fan Mail [https://www.buzzsprout.com/2222430/fan_mail/new] For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours. BOOK A FREE BUSINESS AUDIT [https://www.dancingleafsolutions.com/business-audit/]Free 45-min call. Find your bottleneck, see what's possible. FREE RESOURCES [https://www.dancingleafsolutions.com/resources/] Tools, trainings & community. WORK WITH ME [https://www.dancingleafsolutions.com/] Expansion [https://www.dancingleafsolutions.com/expansion/]: 1:1 coaching to build your signature method and offer suite. Effortless Attraction [https://embodied-soulpreneur.newzenler.com/courses/effortless-attraction-spring-2026]: 8-Week Marketing Intensive (Apr & Oct) Foundations to Flow [https://embodied-soulpreneur.newzenler.com/courses/foundations-to-flow-group-master]: 8-Week Offer Design Intensive (Feb & July) Website [https://www.dancingleafsolutions.com/] | Instagram [https://www.instagram.com/soulfulbizcoachandrea/] | Threads [https://www.threads.net/@soulfulbizcoachandrea] | LinkedIn [https://www.linkedin.com/in/andreaelibero/] | YouTube [https://www.youtube.com/@soulfulbizcoachandrea]  Podcast produced and edited with love by @FerAssists [https://www.instagram.com/ferassists/]

4 de may de 202613 min