Inside the Speaking Industry: What Event Planners Look For | Chris Lee

Master Your Fear & Mindset with Chris Voss

Public speaking anxiety, communication skills, negotiation psychology, emotional intelligence, leadership, confidence, and entrepreneurship are all explored in this powerful episode of Speaker Life featuring former FBI hostage negotiator Chris Voss. Chris Voss spent 24 years with the FBI negotiating with terrorists, kidnappers, and high-pressure crisis situations where communication could mean life or death. In this conversation with Lea Woodford on Speaker Life, Chris reveals how those same negotiation techniques can help entrepreneurs, keynote speakers, coaches, business leaders, and content creators overcome fear, connect emotionally with audiences, and communicate with greater confidence and authority. Whether you struggle with stage fright, speaking anxiety, audience connection, leadership communication, or building influence through public speaking, this interview delivers practical mindset and communication strategies that can immediately improve how you speak, lead, negotiate, and show up in front of people. Chris shares: • How to calm anxiety before speaking on stage • Why curiosity defeats fear • FBI negotiation techniques for emotional control • The role of emotional intelligence in communication • How empathy builds audience trust • Why humor is essential for public speaking • What TEDx speakers need to know • How to become a professional speaker • Lessons from transitioning from the FBI to entrepreneurship • Why lifelong learning and reading matter for success One of the most powerful themes throughout the episode is that great communicators are not fearless — they simply learn how to serve others despite fear. Chris explains how acknowledging fear instead of suppressing it can reduce anxiety and improve confidence in high-pressure situations. This episode is especially valuable for: • Public speakers • Entrepreneurs • Coaches and consultants • Podcasters • Corporate leaders • Sales professionals • Authors • Content creators • TEDx speakers • Anyone wanting stronger communication skills Chris Voss is the bestselling author of Never Split the Difference, one of the most influential negotiation books in the world. His communication and negotiation strategies are taught globally and have helped millions improve business relationships, leadership, sales, and personal confidence. Speaker Life helps entrepreneurs, speakers, coaches, and experts grow their influence, authority, and business through strategic interviews, communication training, and personal brand content designed to help people use their voice to create impact. QUESTION THIS EPISODE ANSWERS: How do you overcome fear, master your mindset, and become a more confident communicator using the same emotional intelligence and negotiation strategies developed by an FBI hostage negotiator? TOPICS COVERED IN THIS EPISODE: • Public speaking tips • Communication psychology • Stage confidence • Negotiation skills • TEDx speaking • Emotional intelligence • Speaker coaching • Leadership communication • Entrepreneur mindset • Audience engagement • Storytelling • Personal growth • Confidence building • Professional speaking _______________________________ Chris Voss — Author, Negotiation Expert, Former FBI Lead International kidnapping Negotiator Chris Voss is a globally recognized negotiation authority and bestselling author of Never Split the Difference: Negotiating As If Your Life Depended On It, a seminal book that reshaped how business leaders, entrepreneurs, and professionals approach negotiation. With more than 24 years in the FBI, Chris rose to become the lead international kidnapping negotiator, charged with resolving some of the most sensitive and dangerous cases across the globe. In these high-stakes environments, he developed and refined a game-changing negotiation methodology based on Tactical Empathy— The ability to deeply recognize and validate counterparts' perspectives and emotions in order to build trust and shape their decision-making. After retiring from the FBI, Chris, founded The Black Swan Group, where he and his team help business leaders and professionals master the art of negotiation. His clients range from high-net-worth entrepreneurs and Fortune 500 companies to small businesses and individuals who seek to maximize trusted relationships for collaborative and life-changing results. Chris is also a sought-after keynote speaker and has lectured at prestigious institutions such as Harvard Law School, and Georgetown University. His teachings seamlessly bridge the gap between life-and-death negotiations and the everyday challenges of business and personal conversations. Chris Voss's mission is simple yet profound: to empower people to negotiate better outcomes by understanding the human dynamics that drive every decision. https://www.blackswanltd.com/ [https://www.blackswanltd.com/] https://www.facebook.com/ChrisVossNegotiation/ [https://www.facebook.com/ChrisVossNegotiation/] https://www.linkedin.com/in/christophervoss [https://www.linkedin.com/in/christophervoss] https://www.instagram.com/thefbinegotiator/ [https://www.instagram.com/thefbinegotiator/] https://www.tiktok.com/@fbinegotiator [https://www.tiktok.com/@fbinegotiator] _______________________________ 👉 Subscribe to Speaker Life for more expert interviews, business insights, and actionable entrepreneur tips. Lea Woodford, founder of Speaker Life Magazine and Luxury Media Brands, helps public speakers, entrepreneurs, and thought leaders amplify their message, build influence, and grow their personal brand. With a background as a TV host and celebrity interviewer, Lea brings powerful media insight into how great speakers communicate with clarity, confidence, and impact. On the Speaker Life Channel, she shares proven strategies to help you become a better speaker, connect with your audience, and turn your message into opportunity. Through her podcast, magazine, and live events, Lea teaches speakers how to structure their message, improve stage presence, and position themselves as authorities in their industry. Her approach combines storytelling, media strategy, and public speaking frameworks to help you stand out in a crowded world. If you want to speak with confidence, grow your influence, and get paid to share your message, Lea Woodford shows you exactly how to do it. Website: https://luxurymediabrands.com/ Magazine Website: https://speakerlifemagazine.com/ https://www.youtube.com/channel/UCiZzhVX4MatL3F0aXhovblw https://www.linkedin.com/in/leawoodford/ https://www.instagram.com/leawoodford/ https://www.facebook.com/SmartFem/ https://www.tiktok.com/@leawoodford [https://www.tiktok.com/@leawoodford]

Inside the Speaking Industry: What Event Planners Look For | Chris Lee

Event planners, keynote speakers, thought leaders, entrepreneurs, and public speaking professionals will gain insider knowledge into how speakers are really chosen for conferences, corporate events, leadership summits, and live experiences in this episode of Speaker Life featuring top speaker agent Chris Lee. In this powerful conversation, Chris Lee — one of the leading speaker agents in the speaking industry and CEO of CAL Entertainment — shares what event planners actually look for when hiring keynote speakers, motivational speakers, leadership experts, business speakers, and thought leaders in 2026. If you've ever wondered: * How keynote speakers get booked * What event planners search for online * How speaker bureaus choose talent * Why some speakers command higher fees * What makes a speaker truly memorable * Why speaker demo reels matter * How AI is changing the speaking industry * What topics are hottest for conferences right now …this episode gives you an inside look at the speaking business from the perspective of someone who has spent nearly two decades helping organizations find the right voices for their stages. Chris Lee explains why event planners are increasingly using YouTube, Google, ChatGPT, podcasts, books, and AI tools to discover speakers. He also reveals the critical importance of speaker branding, niche positioning, charisma, stage presence, authenticity, testimonials, audience engagement, and high-quality speaker video reels when event planners evaluate talent. This episode also dives into: * The difference between a speaker and a thought leader * Why leadership, AI, communication, teamwork, and resilience are trending keynote topics * The biggest mistakes speakers make on their websites * Why event planners care more about talent and delivery than perfectly scripted speeches * How to become easier to book as a speaker * What event planners should include in speaker RFPs * Why relationship-building still matters in the AI era Host Lea Woodford and Chris Lee also discuss how the speaking industry is evolving, why event planners are overwhelmed with options, and why trusted speaker agents help simplify the process of finding keynote speakers that truly connect with audiences. Whether you are: * A keynote speaker * Motivational speaker * Leadership coach * Entrepreneur * Corporate trainer * Event planner * Conference organizer * Speaker bureau professional * Personal brand builder * Thought leader …this episode delivers actionable insights to help you better understand the future of speaking, branding, live events, and audience engagement. Speaker Life is the leading platform for speakers, coaches, entrepreneurs, and now event planners — helping industry leaders amplify their message, grow their authority, and create lasting impact through media, storytelling, and strategic communication. Topics Covered: * Event planning * Keynote speaking * Speaker marketing * Thought leadership * Public speaking * Leadership communication * AI in business * Speaker branding * Speaker demo reels * Corporate events * Conference speaking * Audience engagement * Entrepreneur branding * Professional speaking industry * Speaker bureau insights Chris Lee is the CEO of CAL Entertainment, a leading speaker bureau that connects top keynote speakers with major events and organizations worldwide. With years of experience working directly with event planners, meeting professionals, and professional speakers, Chris has helped book some of the most sought-after voices on stages across the country. His expertise in the speaking industry gives him a unique perspective on what it takes to get booked, build a successful speaking career, and get paid to speak. Learn more about Chris Lee and CAL Entertainment: https://calentertainment.com/ https://www.linkedin.com/in/calentertainment ___________________________________________________ 👉 Subscribe to Speaker Life for more expert interviews, business insights, and actionable entrepreneur tips. Lea Woodford, founder of Speaker Life Magazine and Luxury Media Brands, helps public speakers, entrepreneurs, and thought leaders amplify their message, build influence, and grow their personal brand. With a background as a TV host and celebrity interviewer, Lea brings powerful media insight into how great speakers communicate with clarity, confidence, and impact. On the Speaker Life Channel, she shares proven strategies to help you become a better speaker, connect with your audience, and turn your message into opportunity. Through her podcast, magazine, and live events, Lea teaches speakers how to structure their message, improve stage presence, and position themselves as authorities in their industry. Her approach combines storytelling, media strategy, and public speaking frameworks to help you stand out in a crowded world. If you want to speak with confidence, grow your influence, and get paid to share your message, Lea Woodford shows you exactly how to do it. Website: https://luxurymediabrands.com/ Magazine Website: https://speakerlifemagazine.com/ https://www.youtube.com/channel/UCiZzhVX4MatL3F0aXhovblw https://www.linkedin.com/in/leawoodford/ https://www.instagram.com/leawoodford/ https://www.facebook.com/SmartFem/ https://www.tiktok.com/@leawoodford [https://www.tiktok.com/@leawoodford]

How Michelle Cunningham Built a Profitable, Waitlisted Luxury Beach Retreat Business

What does it really take to create a profitable beach retreat that people want to attend again and again? In this episode of Speaker Life, Lea Woodford sits down with Michelle Cunningham at her Elite Beach Retreat to discuss how Michelle built a high-ticket, luxury retreat experience for women entrepreneurs, course creators, coaches, and business owners. Michelle shares how she went from hosting smaller retreats to creating a sold-out oceanfront experience in the Outer Banks of North Carolina, complete with private rooms, massages, branding photoshoots, business classes, and a powerful community of high-achieving women. Her retreats have become profitable, waitlisted, and filled with repeat attendees because they combine business strategy, connection, personal transformation, and luxury hospitality. This conversation covers how to price retreats profitably, why high-ticket offers attract serious entrepreneurs, how to create a luxury client experience, and why community is one of the biggest reasons people keep coming back. Michelle also shares lessons from buying her first $10,000 program and how that experience helped her design a better high-ticket coaching and retreat model. In This Episode, You'll Learn * How Michelle Cunningham built a profitable beach retreat business. * Why high-ticket retreats need to be priced correctly to work financially. * How luxury details like custom robes, gifts, massages, and branding photoshoots create a memorable client experience. * Why women entrepreneurs and business owners crave community, connection, and mastermind-style support. * How repeat attendees help turn a retreat into a powerful business model. * Why investing in yourself makes it easier to sell high-ticket coaching, courses, programs, and retreats. * How Michelle's students have grown businesses in coaching, real estate, Etsy, education, beauty, and online courses. * Why the right mentor, community, and business environment can accelerate growth. * How Michelle's book, Your Million Dollar Brand, connects to her journey of building funnels, programs, and a multi-million-dollar business. Connect with Michelle Cunningham: Website: https://michellecunningham.com/ [https://michellecunningham.com/] Elite Beach Retreat: https://go.michellecunninghamonline.com/elite-beach-retreat [https://go.michellecunninghamonline.com/elite-beach-retreat] YouTube: https://www.youtube.com/@TheMichelleCunningham [https://www.youtube.com/@TheMichelleCunningham] Instagram: https://www.instagram.com/themichellecunningham/ [https://www.instagram.com/themichellecunningham/] Facebook: https://www.facebook.com/MichelleCunninghamOnline [https://www.facebook.com/MichelleCunninghamOnline] LinkedIn: https://www.linkedin.com/in/michellecunninghamonline/ [https://www.linkedin.com/in/michellecunninghamonline/] Subscribe to Speaker Life for more conversations with speakers, entrepreneurs, business owners, coaches, and thought leaders who are building powerful personal brands and growing their influence. Lea Woodford, founder of Speaker Life Magazine and Luxury Media Brands, helps public speakers, entrepreneurs, and thought leaders amplify their message, build influence, and grow their personal brand. With a background as a TV host and celebrity interviewer, Lea brings powerful media insight into how great speakers communicate with clarity, confidence, and impact. On the Speaker Life Channel, she shares proven strategies to help you become a better speaker, connect with your audience, and turn your message into opportunity. Through her podcast, magazine, and live events, Lea teaches speakers how to structure their message, improve stage presence, and position themselves as authorities in their industry. Her approach combines storytelling, media strategy, and public speaking frameworks to help you stand out in a crowded world. If you want to speak with confidence, grow your influence, and get paid to share your message, Lea Woodford shows you exactly how to do it. Website: https://luxurymediabrands.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblpOS3BWNjVxS0pFUEp1QkhyNURIcjlsX0RwUXxBQ3Jtc0tuZURjTGZDMVMtY0lsWFpXa1huYWdkQjhzaUhkZ0NseEx1UDFjNWw4ZFU0UEV4WEtGbTh3eVZqVkhKM2g0NTg5cXJrUUtxYVFMcG02aUJfVzdONHJoemhmSERLd1MyRmhHNU5yZU9tdUE1aHhwMktEWQ&q=https%3A%2F%2Fluxurymediabrands.com%2F&v=yb5zysVcnLM] Magazine Website: https://speakerlifemagazine.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazFQRjREYzZIeU40X3pUS2pzMDVvcjBIS2JQd3xBQ3Jtc0tuSkpWWi1zTFVxOElrTkJPd0FYcmkxWjZKdXBNWGsxZWRXZTk3NUVrLWZtOUg2WnJQc3JxYUYtWnNEanJ2cDN3cjFlaS02bXNkdlRmczl4TElCRFk2Vnh0enNoSmYtWm1fVEk3dHhlRUhEUDZTNHR0VQ&q=https%3A%2F%2Fspeakerlifemagazine.com%2F&v=yb5zysVcnLM] https://www.youtube.com/channel/UCiZzhVX4MatL3F0aXhovblw [https://www.youtube.com/channel/UCiZzhVX4MatL3F0aXhovblw] https://www.linkedin.com/in/leawoodford/ [https://www.linkedin.com/in/leawoodford/] https://www.instagram.com/leawoodford/ [https://www.instagram.com/leawoodford/] https://www.facebook.com/SmartFem/ [https://www.facebook.com/SmartFem/] https://www.tiktok.com/@leawoodford [https://www.tiktok.com/@leawoodford]

Interest Media vs. Social Media: How Speakers, Coaches & Entrepreneurs Can Grow with YouTube Storytelling

Is social media still the best way to grow your brand, or are we entering the age of interest media? In this episode of Speaker Life, Lea Woodford and Jason Sievert discuss why creators, speakers, entrepreneurs, coaches, and event planners need to think beyond posting for the algorithm. They explain how interest media, especially YouTube, helps businesses create searchable, intentional, evergreen content that reaches the right audience over time. You'll hear why long-form video can be one of the most valuable tools in your marketing strategy, how storytelling builds stronger brand loyalty, and why your content should be planned before the camera ever starts rolling. Lea and Jason also talk about how one long-form video can be repurposed into social media clips, YouTube Shorts, TikTok videos, Instagram Reels, LinkedIn content, blog posts, magazine articles, and more. This conversation is especially valuable for anyone asking: How do I grow my YouTube channel? How do I create content people actually want to watch? How do I improve my content strategy? How do I use storytelling in my marketing? How do I build a personal brand as a speaker, coach, or entrepreneur? How can I make video production more efficient and cost-effective? Whether you are a professional speaker, entrepreneur, coach, content creator, event planner, or business owner, this episode will help you rethink your digital marketing strategy and understand why YouTube is more than a social media platform. It is a searchable media platform that can help your message last longer and reach the people who are already looking for what you offer. Key Topics Covered Interest media vs. social media Lea and Jason discuss the shift from traditional social media to content built around audience interests, search intent, and authentic storytelling. Why YouTube matters for business growth YouTube is positioned as a long-form, searchable platform where audiences go to learn, not just be entertained. The power of authentic storytelling The episode explains why storytelling creates emotional connection, builds trust, and helps brands stand out in a crowded digital landscape. Content strategy before production Instead of simply filming and posting, Lea and Jason emphasize planning the message, audience, keywords, and distribution strategy before recording begins. Repurposing long-form video One intentional video can become multiple pieces of content across YouTube, Shorts, TikTok, Instagram Reels, LinkedIn, blogs, articles, and more. Brand storytelling and audience trust Branding is more than colors and logos. It is the perception people have of your message, your story, and the value you provide. How speakers and entrepreneurs can grow online The conversation highlights why speakers, coaches, entrepreneurs, and event planners need content that is searchable, useful, and connected to the right audience. ________________________________ Jason Sievert is the Video Agency Founder of Profusion Media LLC, a boutique Arizona-based video production agency specializing in human-centered storytelling, video marketing, brand strategy, live events, post-production, and YouTube content. With nearly 15 years of media experience and work featured across 30+ countries, Jason helps businesses, speakers, entrepreneurs, and brands create authentic video content that connects with the right audience and builds long-term trust. Profusion Media is based in Gilbert, Arizona, and provides full-service creative support for video production, livestreaming, branding, marketing, training content, commercials, interviews, testimonials, and event production. Connect with Jason Sievert and Profusion Media: https://www.profusionmedia.com/ https://www.instagram.com/profusionmediaaz https://www.linkedin.com/company/profusion-media-llc/ https://www.linkedin.com/in/jason-sievert-a3b6176 ________________________________ Lea Woodford, founder of Speaker Life Magazine and Luxury Media Brands, helps public speakers, entrepreneurs, and thought leaders amplify their message, build influence, and grow their personal brand. With a background as a TV host and celebrity interviewer, Lea brings powerful media insight into how great speakers communicate with clarity, confidence, and impact. On the Speaker Life Channel, she shares proven strategies to help you become a better speaker, connect with your audience, and turn your message into opportunity. Through her podcast, magazine, and live events, Lea teaches speakers how to structure their message, improve stage presence, and position themselves as authorities in their industry. Her approach combines storytelling, media strategy, and public speaking frameworks to help you stand out in a crowded world. If you want to speak with confidence, grow your influence, and get paid to share your message, Lea Woodford shows you exactly how to do it. Website: https://luxurymediabrands.com/ Magazine Website: https://speakerlifemagazine.com/ https://www.youtube.com/channel/UCiZzhVX4MatL3F0aXhovblw https://www.linkedin.com/in/leawoodford/ https://www.instagram.com/leawoodford/ https://www.facebook.com/SmartFem/ https://www.tiktok.com/@leawoodford

How to Get Paid to Speak: Insider Secrets from Chris Lee

Ever wondered how to become a paid speaker, land bigger stages, and increase your speaker fees? In this episode of Speaker Life, host Lea Woodford sits down with Chris Lee, CEO of Cal Entertainment, to break down what it really takes to build a successful speaking career—from your first speaking engagement to commanding $10,000–$75,000+ keynote fees. Chris shares insider insights on public speaking tips, storytelling techniques, speaker branding, and how to get booked for events, all based on decades of experience working with top speakers. If you're looking to get paid to speak, grow your authority, and build a speaking platform, this episode is your roadmap. 🎯 Key Takeaways You don't start as a speaker—you become one organically through your story and expertise Your unique story and niche are what make you bookable Video matters: Event planners want to see you speaking on stage—not just podcasts Storytelling is the #1 skill for connecting with audiences and creating impact Speakers must both inspire AND educate to deliver value You may need to speak for free first to build credibility and testimonials Social proof (followers, content, SEO presence) directly impacts bookings Speaker fees scale with authority, visibility, and proof of expertise 💰 Chris breaks down realistic speaking fee tiers: New speakers: ~$5,000–$10,000 per talk Established speakers: $15,000–$20,000+ Bestselling authors / high authority: $30,000–$75,000 Celebrity speakers: $100,000+ Your fee depends on: Credibility (books, media, TEDx talks) Audience reach (social media + SEO presence) Proven results and testimonials 🎤 How to Get Your First Speaking Gig Chris outlines a simple path: Start where people already ask you to speak (work, church, community) Build real stage experience Capture high-quality video footage Use that footage to pitch events and bureaus Continue refining your message + niche 👉 Key insight: You must create the proof before opportunities come 📖 The Power of Storytelling in Public Speaking Great speakers use storytelling to: Create emotional connection Take audiences on a journey (not just information) Balance emotion + resolution Make messages memorable and actionable 👉 "Storytelling paints the picture around the point you're making." 📈 Building Your Speaking Platform To grow as a speaker, you need: A clear niche (what you're known for) Consistent messaging across: Website Social media Speaking topics Thought leadership content (videos, posts, interviews) Strong SEO presence (Google + AI search visibility) 👉 If event planners can't find you online, they won't book you 🚀 Hot Speaking Topics Right Now Event planners are actively booking speakers in: Leadership & teamwork Communication skills Overcoming adversity Sales & marketing Branding & personal brand Generational workforce communication AI (Artificial Intelligence) DEI (Diversity, Equity & Inclusion) 🎯 Final Advice for New Speakers Chris's #1 tip: 👉 Identify your strongest skill or defining trait 👉 Build your message around it 👉 Deliver it in a way no one else can "Figure out what makes you uniquely valuable—and lean into that." 📣 Call to Action If you're ready to grow your speaking career, land bigger stages, and increase your income as a speaker: 👉 Subscribe to Speaker Life 👉 Leave a review 👉 Share this episode with someone who wants to get paid to speak ___________________________________ Chris Lee is the CEO of CAL Entertainment, a leading speaker bureau that connects top keynote speakers with major events and organizations worldwide. With years of experience working directly with event planners, meeting professionals, and professional speakers, Chris has helped book some of the most sought-after voices on stages across the country. His expertise in the speaking industry gives him a unique perspective on what it takes to get booked, build a successful speaking career, and get paid to speak. 👉 Learn more about Chris Lee and CAL Entertainment: https://calentertainment.com/ [https://calentertainment.com/] ___________________________________ Lea Woodford, founder of Speaker Life Magazine and Luxury Media Brands, helps public speakers, entrepreneurs, and thought leaders amplify their message, build influence, and grow their personal brand. With a background as a TV host and celebrity interviewer, Lea brings powerful media insight into how great speakers communicate with clarity, confidence, and impact. On the Speaker Life Channel, she shares proven strategies to help you become a better speaker, connect with your audience, and turn your message into opportunity. Through her podcast, magazine, and live events, Lea teaches speakers how to structure their message, improve stage presence, and position themselves as authorities in their industry. Her approach combines storytelling, media strategy, and public speaking frameworks to help you stand out in a crowded world. If you want to speak with confidence, grow your influence, and get paid to share your message, Lea Woodford shows you exactly how to do it. Website: https://luxurymediabrands.com/ Magazine Website: https://speakerlifemagazine.com/ https://www.youtube.com/channel/UCiZzhVX4MatL3F0aXhovblw https://www.linkedin.com/in/leawoodford/ https://www.instagram.com/leawoodford/ https://www.facebook.com/SmartFem/ https://www.tiktok.com/@leawoodford