Startup Builders & Backers
What does it take to build, scale, sell a company, step away from business, and then return because you believe an entire industry is about to be reinvented by AI? In this episode of Startup Builders and Backers, I spoke with David Amsellem, founder of luxury concierge company John Paul and now Chief Distribution Officer at HBX Group, about entrepreneurship, innovation, and why the next generation of founders will win by orchestrating ecosystems rather than simply building standalone products. David’s story is particularly fascinating because it spans two very different startup eras. He launched his first company at a time when entrepreneurs still had to justify why they weren’t pursuing traditional careers. Today, he sees a completely different environment where speed, agility, AI, and access to capital are changing how startups compete against much larger organizations. But despite all the technology shifts, he believes the entrepreneurial mindset itself remains remarkably unchanged. Founders still need resilience, conviction, adaptability, and the willingness to keep moving when nobody else believes in the vision yet. A major theme throughout our conversation was how AI is reshaping entire industries faster than many business leaders realize. David explained how travel is moving away from the traditional “search, compare, book” model and toward conversational, agentic experiences powered by AI assistants. But rather than seeing this as a threat, he believes the biggest opportunity for founders lies in combining AI efficiency with deeply human experiences that technology alone cannot replicate. For startup founders, there are valuable lessons here about positioning, timing, and differentiation. David argued that modern startups increasingly succeed by connecting fragmented ecosystems and reducing friction rather than inventing entirely new categories from scratch. In his view, the companies most likely to win in the AI economy will be those capable of simplifying complexity behind the scenes while creating highly personalized customer experiences at the front end. We also explored the realities of balancing startup agility inside larger organizations. David spoke candidly about joining HBX Group as an entrepreneur entering a global corporate environment and the tensions that naturally emerge between operational consistency and rapid experimentation. His perspective on how founders and enterprises can work together without suffocating innovation offers some particularly useful insight for anyone navigating partnerships, acquisitions, or scale-up growth phases. One of the strongest moments in the conversation came when David discussed failure, risk, and founder psychology. He believes too many investors and corporations publicly celebrate innovation while privately punishing failure. Real innovation, he argues, requires giving people room to experiment, fail fast, adapt quickly, and learn without fear. It is a mindset he compares to raising children: creating structure and support while still allowing enough freedom for creativity and growth. David also shared a piece of advice many early-stage founders need to hear. Looking back, he believes startups often try to scale internationally far too early before securing a dominant position in their home market. The temptation to chase rapid expansion can distract founders from building operational strength, focus, and sustainable foundations. This episode is packed with practical insight for founders, operators, investors, and anyone building businesses in rapidly evolving industries. From AI disruption and ecosystem thinking to founder resilience and scaling strategy, David offers a refreshingly honest perspective on what it really takes to build companies in an era defined by acceleration and constant change.
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