Startup Spouses
Episode Description:What does it really mean to be sex positive — and why does it matter for your relationship and your business? In this episode of Startup Spouses, Marie (intimacy coach) and Adam (business coach) get real about their personal journey from shame, silence, and suppressed desires to radical openness and a thriving intimate life. They share how growing up in a culture that stigmatized sex shaped their early marriage, how listening to podcasts like Sex With Emily and Shameless Sex cracked open the conversation, and how tools like the Yes/No/Maybe list changed everything. Whether you're navigating perimenopause, body image struggles, or just trying to build a stronger foundation with your partner, this episode meets you where you are.Show Notes:Episode: Sex Positivity — What It Is, Why It Matters & How It Changed Our MarriageIn this episode, Marie and Adam discuss:What sex positivity actually means — it's not about doing everything, it's about education, curiosity, and being non-judgmental about pleasure and desireHow cultural conditioning and the Reagan-era abstinence-only approach shaped their (and your) unhealthy relationship with sexTheir personal journey — from shame, obligation, and silence to openness, confidence, and connectionMarie's transformation — navigating perimenopause, low testosterone, thyroid issues, body image challenges, and how hormone replacement therapy, boudoir photography, and the Somatica training changed her relationship with her own sexualityAdam's story — from deeply rooted self-imposed shame to becoming an advocate for sex positivity within their marriageThe Yes/No/Maybe List — a tool from Dr. Emily Morse that helped them discover desires they didn't even know they had (they went from 20% yes to 50/50!)The Johari's Window model — how sharing hidden parts of yourself with a safe partner expands your self-knowledge and deepens intimacyWhy safety comes first — you can't jump into radical openness without first building an environment of trustConsent as an ongoing conversation — not a one-time yes or no, but a fluid, evolving dialogue that can even be foreplayCuriosity over judgment — seeking to understand different relationship dynamics and desires without shameResources mentioned:Sex With Emily podcast — Dr. Emily MorseShameless Sex podcastThe Yes/No/Maybe List (available as a free download — link in show notes)Somatica Institute (somatic intimacy coaching)Key takeaway: A strong sex life is foundational to a strong relationship — and a strong relationship is foundational to a strong business and life together. Start with the conversations, build the safety, and the rest follows.https://www.startupspouses.co
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