How AdGood Unlocks Premium Streaming TV Inventory For Nonprofits On Any Budget with Kris Johns, Founder of AdGood Foundation

How Comcast & Cox & Spectrum Reach Unify Linear And Streaming with Ampersand VP of Integrated Sales, Seth Mittman

Have a question? Send us a text! [https://www.buzzsprout.com/2512452/fan_mail/new] Tim sits down with Seth Mittman [https://www.linkedin.com/in/sethmittmanmediarevenueman1/], VP of Integrated Sales at Ampersand [https://www.ampersand.tv/], unpacking how the ad infrastructure jointly owned by Comcast, Charter, and Cox unifies linear and streaming inventory — and what that means for brand marketers, agency planners, and anyone trying to understand where Multichannel Video Programming Distributor (MVPD) inventory fits in a modern media mix. Did you know streaming-only buys are leaving reach on the table? Brands that added linear inventory saw an average 131% lift. The ones that haven't are paying for it. Mittman breaks down what Ampersand actually is, what it isn't, and why the distinction between "one-stop shop" VS. "end-to-end solution" matters more than it sounds. * 1:00 – What redefining cable actually meant — and why it took eight years, not four * 2:25 – The co-opetition structure: how Comcast, Charter, and Cox became one ad sales entity * 3:16 – The sports footprint: 90% of live sports events on television, cross-platform How do you actually buy live sports through Ampersand? Mittman is direct: programmatic live sports isn't the product yet. Direct Insertion Order (IO) is. But the real move is running the same campaign simultaneously across linear and streaming — hitting the audience wherever they went, without upfront guarantees. * 4:49 – Activation: what placing a buy actually looks like across 210 Designated Market Areas (DMAs) * 6:10 – End-to-end vs. one-stop shop: why the framing change matters for buyers * 8:07 – Political: local scale, programmatic expansion, and why it's a separate team Ampersand is the ad infrastructure behind Comcast, Charter, and Cox — yet most buyers have never heard of them. Everyone knows Comcast.  Everyone knows Spectrum.  Everyone knows Cox. But almost nobody knows the backbone sitting behind their combined ad sales effort. Mittman walks through how he educates buyers, what questions he needs answered in every meeting, and why "who are you trying to reach and what are you trying to accomplish" is the only brief that matters. * 9:01 – Core business: holding companies, independents, and the education gap * 10:25 – Multichannel Video Programming Distributor (MVPD) explained: the barbecue version * 11:16 – Trends: why live sports content is pulling buyers back to context alignment * 14:42 – What excites Mittman most after three decades: convergence, not disruption Connect with Seth Mittman: seth.mittman@ampersand.tv [seth.mittman@ampersand.tv] Learn more about Ampersand [https://www.ampersand.tv/] at ampersand.tv Earlier this week we covered Ampersand's closed-loop attribution partnership with Fandango and Kochava — read it here. [https://www.stateofstreaming.com/articles/ampersand-fandango-kochava-movie-measurement] Support the show [https://www.buzzsprout.com/2512452/support]

How Attention Follows Content (Webinar Replay) with David Sanderson, Founder of Reelgood

Have a question? Send us a text! [https://www.buzzsprout.com/2512452/fan_mail/new] Tim sits down with David Sanderson [https://www.linkedin.com/in/davidaesanderson/], Founder of Reelgood [https://data.reelgood.com], unpacking how content availability data reveals where attention actually goes on streaming — and what that means for media buyers, platform teams, and content strategists. Content availability isn't a metadata problem. It's an attention problem.  Most of the industry is making catalog, licensing, and buying decisions based on incomplete information. Reelgood built the infrastructure to fix that — and the insights that fall out of it reframe how you think about viewership, platform strategy, and where the real gaps are. * 1:00 – What Reelgood built and why Google was one of their first customers * 2:36 – The 88% problem: what's actually available across the major streaming services * 4:00 – How a single canonical content ID changes the data picture entirely How did Loudermilk go from 800th to 8th the moment Netflix picked it up and merchandised it?  Find out why that's not an anomaly. When you overlay content availability data against viewership data, platform moves become explainable and predictable. The data also reveals what competitors are quietly doing by genre, what's sitting unlicensed, and where your catalog has white space. * 7:10 – Loudermilk: the case study that shows platform placement is a viewership variable * 9:16 – How to use competitor catalog data to inform your own content strategy * 10:20 – The advertising angle: content availability as a media buying arbitrage lever Why does Franchise content compound? The Squid Game data makes the case cleanly — each new release created a measurable halo effect on every other title in the universe. And catalog gaps are a buyer problem too: Reelgood found 81 titles missing from the Prime/Max channel, including Moonlight and Dune. * 13:00 – The Squid Game ping-pong: how franchise releases drive attention across an entire universe * 15:30 – Catalog blind spots: what media buyers may not be getting when they buy bundled channels * 17:00 – How Reelgood's popularity score is being integrated into SOS.'s Unified Streaming Power Index Download the deck 🔽 [https://podcast.stateofstreaming.com/downloads/sos-reelgood-deck/] Connect with David Sanderson here: https://www.linkedin.com/in/davidaesanderson/ [https://www.linkedin.com/in/davidaesanderson/] And Reelgood [https://reelgood.com] here: https://data.reelgood.com/ [https://data.reelgood.com/] Support the show [https://www.buzzsprout.com/2512452/support]

How Data Turns Live Games Into Stories with Mark Holland, SVP Media Products at Sportradar

Have a question? Send us a text! [https://www.buzzsprout.com/2512452/fan_mail/new] Tim sits down with Mark Holland [https://www.linkedin.com/in/hollandmj], SVP Media Products at Sportradar [https://sportradar.com/contact/], unpacking their new sports media report and the five pillars powering the next generation of sports viewing — from real-time probability overlays to AI-driven personalization at scale. Data isn't a stat — it's a story machine. The box score is table stakes. What Sportradar is building goes further: real-time context that turns an ordinary hit into a career milestone, a routine shot into a geometry lesson in probability. The fan doesn't consume data. They feel it. * 1:00 – How the report frames modern fan behavior and content personalization * 2:36 – From box scores to broadcast context — what data actually does on-screen * 7:10 – What "interrogating the data" means and why it changes storytelling Foresight and GameFrame: two products redefining the live broadcast layer. Foresight surfaces real-time probabilities inside the viewing experience. GameFrame virtualizes player movement from tracking data — not X's and O's, but the exact path a player took and why it worked. Both reflect the same thesis: interactivity is inseparable from insight. * 3:59 – Tim's son's math project — and why it mirrors what Peacock and the NBA are already doing * 5:48 – GameFrame: visualizing the "how" behind the play, not just the outcome * 5:25 – How AI lets partners personalize different experiences to different fans at scale Innovation is coming from every direction at once. Leagues are collecting more data than ever. Media companies are closest to the end user. Sportradar sits in the middle — translating all of it into experiences that scale across broadcast, streaming, digital, and international markets simultaneously. * 8:09 – Why the push is league-driven, media-driven, and platform-driven all at once * 9:16 – Scalability across platforms — why one-size-fits-all is no longer the operating model * 10:20 – The real bottleneck: time and resources, and how Sportradar helps partners do more with less The World Cup is next — and it's a scale stress test unlike anything else. Three Super Bowl-sized audiences a day for a month straight. Sportradar is expanding its soccer data sets heading into June. The full roadmap isn't out yet — but the numbers make it worth watching closely. * 11:04 – What Mark is most excited about on the 2025 sports calendar * 11:42 – The World Cup stat: three Super Bowls a day, every day, for a month * 12:07 – What to watch for from Sportradar around the tournament Connect with Mark Holland on LinkedIn [https://www.linkedin.com/in/hollandmj] and Sportradar [https://sportradar.com/contact/] here. Support the show [https://www.buzzsprout.com/2512452/support]

How AdGood Unlocks Premium Streaming TV Inventory For Nonprofits On Any Budget with Kris Johns, Founder of AdGood Foundation

Have a question? Send us a text! [https://www.buzzsprout.com/2512452/fan_mail/new] Tim sits down with Kris Johns [https://www.linkedin.com/in/krisjohns/], Founder of AdGood [https://adgood.org/], a 501(c)3 that aggregates unused premium streaming inventory from Samsung Ads, LG, A+E, and Scripps — making it available to nonprofits at 70%+ off, with budgets as small as $250. Key Takeaways The donated media model is broken. Most nonprofits never get access, and those who do receive a one-time impression dump with no way to iterate or optimize. * 1:26 – Why the existing pipeline leaves most nonprofits behind * 2:10 – What 3.5B impressions/month means for hyperlocal and national campaigns * 3:19 – How the rate structure gives small nonprofits first-ever access and large ones 4x leverage CTV builds donor trust. TV legitimized the Red Cross and St. Jude. Streaming now offers that same credibility — with targeting and attribution. * 4:35 – Why TV builds trust digital channels can't replicate * 8:07 – A Thousand Oaks special needs baseball team added six families on $250 * 11:12 – Why publishers benefit: better viewer experience, brand affinity, local relevance AI creative removes the last barrier. AdGood's ad manager turns a URL into a broadcast-ready 30-second spot in under four minutes — voiceover, music, Google VEO B-roll, QR code included. * 5:36 – How the ad manager works * 6:38 – Case Study: $200–$400/mo → +433% donations, +233% event turnout The origin story. Kris kept showing up to an empty Red Cross blood drive. Three months later, AdGood launched. 120+ nonprofit partners in year one. * 9:14 – The Red Cross moment * 10:37 – How AdGood went from in idea to live in 90 days Get Involved Nonprofits: adgood.org [https://adgood.org/] · Publishers & ad tech partners: reach out directly Support the show [https://www.buzzsprout.com/2512452/support]

How Media Placement Value Quantifies Attention for Streaming Apps with Lucas Bertrand, CEO of Looper Insights

Have a question? Send us a text! [https://www.buzzsprout.com/2512452/fan_mail/new] We talk about The Aggregator Paradox in today's episode, get that article here - https://www.stateofstreaming.com/articles/the-aggregator-paradox [https://www.stateofstreaming.com/articles/the-aggregator-paradox] In this episode, Tim Rowe sits down with Lucas Bertrand, CEO of Looper Insights, a merchandising intelligence company auditing connected TV platforms across 25 countries and 250 devices to help streamers understand where their content shows up and what that placement is worth. The conversation covers why streaming content discovery is fundamentally a merchandising problem, how the aggregator paradox is creating blind spots for consumers and platforms alike, why piracy thrives where the legitimate experience fails, and what live sports signposting errors reveal about the industry's growing pains. Key Takeaways Streaming Discovery Is a Shelf Space Problem Just like physical retail, where product placement drives sales, the position and visibility of titles on connected TV home screens directly determines whether content gets watched.  * 1:23 – How Looper Insights audits connected TV platforms and why the physical retail merchandising analogy applies directly to streaming. * 3:35 – Why every title is a SKU and how quantifying the SKU universe across platforms, apps, and hardware is the core challenge. * 9:23 – How Looper's media placement value metric gives partner marketing teams a consistent way to compare placement across Samsung, LG, Roku, and beyond. The Aggregator Paradox Is Creating Costly Blind Spots Prime Video Subscriptions has become the biggest acquisition channel for most streaming apps, but that aggregation layer is introducing new problems, from duplicate subscriptions consumers don't realize they're paying for to a fundamental data-sharing disconnect where OEMs won't tell app owners how users actually found their content. * 5:30 – Why broadband bundling may be the stickiest subscription strategy and how Disney Plus joining the Sky bundle in the UK illustrates the trend. * 7:22 – How Prime Video channels became the dominant acquisition funnel and why only a few streamers can afford to go pure direct-to-consumer. * 12:27 – The data-sharing gap between OEMs and app owners and how Looper fills it with an 80%+ correlation between placement and performance. Piracy Thrives Where the Legitimate Experience Fails Data from Brazil's football market shows a 60% piracy rate through illegal dongles and sticks, a problem the industry can only solve by fixing pricing, bundling, and discoverability. * 14:21 – Why free ad-supported TV has to be part of the mix and how ignoring consumer-friendly business models drives piracy rates up. * 16:15 – The 60% piracy figure from Brazil's football market and why Looper is considering tracking pirated device UIs. * 19:15 – How fragmented access and $1,000+ annual costs push even casual fans toward illegal streams. Live Sports Signposting Is Broken Across Major Platforms Looper's tracking of live events is revealing basic merchandising failures at scale, missing live indicators, wrong logos, and promotions that go live 20 to 40 minutes after a game has already started.  * 20:17 – Why live events are Looper's biggest focus for the rest of 2026 and what the tracking is already revealing. * 21:30 – How the F1 Melbourne Grand Prix had no live signposting on the biggest OEM in the US. * 23:02 – The 1.3 errors per platform per event figure and why broken signposting directly reduces sponsorship value. Connect with the Guest * Connect with Lucas Bertrand at Looper Insights [https://www.linkedin.com/in/lucas-bertrand-14782a/] on LinkedIn * Email: h Support the show [https://www.buzzsprout.com/2512452/support]