E3 - The Phone Call That Converts

E7 - Grow Revenue When Leads Slow Down

Sponsors: Netgain SEO – https://netgainseo.com [https://netgainseo.com] Precast Pads – https://precastpads.com [https://precastpads.com] TSSG Field Tested Live – https://tssgcoaching.com [https://tssgcoaching.com] Description: In this episode of Stop Blaming the Leads, Chris breaks down one of the biggest revenue opportunities most generator dealers are overlooking: their service department. When install leads slow down, too many dealers sit around waiting for the phone to ring. But the best operators know there is already revenue sitting inside the business. Existing customers, maintenance plans, monitoring, batteries, repairs, upgrades, and declined estimates are all opportunities if the right process is in place. Chris walks through how dealers can stop treating service like a transaction and start building it into a real revenue engine. This episode covers why your customer list is a gold mine, why monthly service plans create better stability, how to sell trust and peace of mind instead of oil changes, and why monitoring should be part of every dealer’s service strategy. If lead flow is slower right now, this episode is for you. Stop waiting for more leads and start working the revenue you already have. Stop blaming the leads and start building revenue through service.

E6 - Sell More Units with Payment Options

Sponsors: Netgain SEO – https://netgainseo.com [https://netgainseo.com] Precast Pads – https://precastpads.com [https://precastpads.com] TSSG Field Tested Live – https://tssgcoaching.com [https://tssgcoaching.com] Description: In this episode of Stop Blaming the Leads, Chris breaks down one of the biggest missed opportunities in generator sales: payment options. Too many dealers are still presenting one big number, watching the customer hesitate, and then blaming price, the lead, or the market. The reality is that most customers don’t need a cheaper option. They need a clearer way to make the decision. Chris shares his personal experience with payments, where they helped him win more deals, where he struggled with them early on, and how dealers should be using payment options throughout the entire sales process. This episode covers how to introduce payments before the appointment, how to present them during the in-home consultation, and how to use them after the appointment when the customer doesn’t say yes right away. If you’re selling generators and not making payment options a consistent part of your process, this episode is for you. Stop blaming the leads and start helping customers find a way to say yes.

E5 - Close More Deals at the Table

Sponsored by TSSG (tssgcoaching.com [http://tssgcoaching.com]) and NetGain (netgainseo.com [http://netgainseo.com]) Average close rates are dropping across the generator industry, and most dealers are blaming the leads. In this episode of Stop Blaming the Leads, Chris Stilwell breaks down the real reason your sales team isn't closing in the home, and it has nothing to do with the customer. After winning the Generac Compass Award and building TSSG into a coaching company that works with 150+ residential generator dealers nationwide, Chris has seen the same five mistakes kill deals over and over again. This episode lays them all out and shows you exactly how to fix them. You'll learn why "every appointment is different" is a lie your team tells itself, the non-negotiable tools every rep should walk in with, and how to take control of the in-home consultation in the first five minutes. Chris breaks down the questions that replace info-dumping and actually close deals, why verbal-only presentations are costing you money, and the payment conversation you're avoiding, along with what it's costing you every month you keep avoiding it. Stop blaming the leads. Fix what's happening in the home. Connect with TSSG: 🌐 tssgcoaching.com [http://tssgcoaching.com] 📩 Work with us on sales process, service systems, and revenue growth for your generator dealership. This episode is sponsored by TSSG, the industry's leading coaching company helping residential generator dealers build proven sales processes, service systems, and the operational structure needed to close more deals and drive more revenue. Learn more at tssgcoaching.com [http://tssgcoaching.com]. This episode is also sponsored by NetGain, the SEO and digital marketing partner trusted by home service businesses to generate real, qualified leads through search rankings that actually convert. Learn more at netgainseo.com [http://netgainseo.com].

E4 - Maximizing Powerplay Leads

Sponsors: TSSG Coaching – https://tssgcoaching.com [https://tssgcoaching.com] Get tickets for Field Tested Live in Charlotte, NC on June 3rd Precast Pads – https://www.precastpads.com [https://www.precastpads.com] Industry-leading generator pad solutions built for durability, speed, and a clean professional install Description: PowerPlay leads are some of the highest-intent opportunities in the Generac network, yet most dealers struggle to convert them. In this episode, I break down why these leads are so valuable, where the process is breaking down across the industry, and what needs to change in how they’re handled from first contact through appointment setting. If you’re getting these leads and not seeing results, this episode will show you why.

E3 - The Phone Call That Converts

If your team is struggling to close deals, it might not be your leads… it might be your phone calls.In this episode, we break down the most overlooked (and most important) part of your sales process: the intake phone call. Learn how to turn missed opportunities into booked appointments, increase your close rate, and stop wasting high-quality leads.If you're in the generator, HVAC, or home service space—this is a must-listen.