Doing Business Your Way: Strategy, Systems & Self‑Trust with Shelly Shulman

Ditch the 10K Month Hype: Create Freedom with Human Design Instead With Guest - Kerstin Grünling

In this episode of Stop Waffling, Start Selling, we open the door to Human Design, not as something abstract or overly spiritual, but as a practical way to understand how you work, sell, and build a business that fits you. I’m joined by Kerstin Grünling, Human Design mentor, Splenic Projector, and award-winning personal brand photographer. Kerstin has a rare ability to see people with clarity, not just who they are now, but who they are becoming, and translate that into how their business needs to operate. Kerstin shares her journey from corporate life in Germany to building a creative business in Scotland, and why, even with success, something still felt off until she discovered Human Design. Together, we break things down in a way that makes sense. We talk about the five Human Design energy types, Manifestors, Generators, Manifesting Generators, Projectors and Reflectors, and what they mean in real life. We explore: • Why some strategies feel energising while others leave you exhausted  • How your energy type influences how you sell, market, and structure offers  • The difference between procrastination and misalignment  • Why I thrive as a Generator in conversation but struggle with initiation  • What happens when you go from corporate structure to running everything yourself Kerstin also shares how she integrates Human Design into her work and why she is creating spaces for Projectors who feel overwhelmed by “do more” advice. Her work helps women see blind spots, understand patterns, and make clearer decisions. When that clarity lands, things shift quickly. If you’ve ever felt like you’re doing everything “right” but it doesn’t feel right, this will show you it might not be you, but the way you’ve been told to do business. Connect with Kerstin: Human Design chart: https://kerstinbrandphotography.com/human-design/ [https://kerstinbrandphotography.com/human-design/] LinkedIn: https://www.linkedin.com/in/kerstin-gruenling/ [https://www.linkedin.com/in/kerstin-gruenling/] Facebook: https://www.facebook.com/kerstin.gruenling [https://www.facebook.com/kerstin.gruenling] Instagram: https://www.instagram.com/kerstin.fuelledbyhumandesign/ [https://www.instagram.com/kerstin.fuelledbyhumandesign/] Sandra ten Hoope is a Sales & Story Strategist and corporate attorney, known for bringing clarity to complex situations in both boardrooms and business. Drawing from her own experiences, she now empowers professional women to rewrite their personal narratives. In Do Not Try HIM at Home, Sandra reveals the duality of her life, closing multi-million-pound deals while living in fear at home. This podcast is for entrepreneurs who want to stop circling, trust their voice, and build a business that sells through clarity, not pressure. Alongside the podcast, Sandra offers the Stop Waffling & Start Selling Membership, helping entrepreneurs move through: Clarity → Connection → Conversion Members receive bonus episodes, tools, and guidance to turn insight into action.Sandra also offers Revenue Clarity Sessions, focused one-hour conversations to identify what’s impacting your revenue and what to do next. If you enjoy the conversations shared here, you’ll find extended discussions and additional insights inside the membership  HERE [https://sandratenhoope.substack.com/subscribe?next=https%3A%2F%2Fsandratenhoope.substack.com%2Fpodcast&later=true&just_signed_up=true&subscription_id=1249804783&referral_token=5t93ma&requires_confirmation=&utm_source=cover_page&email=prettybrandinguk%40gmail.com&skip_redirect_check=true]

Doing Business Your Way: Strategy, Systems & Self‑Trust with Shelly Shulman

I’m joined by Shelly Shulman, someone I would genuinely describe as a unicorn in the online business space. Shelly brings together strategy, systems, and mindset in a way that actually works in real life. Not just when everything is going well, but when life happens, energy dips, or things don’t go to plan. Her work is about building the backbone of your business. The structure that holds everything together so you’re not relying on constant hustle, adrenaline, or being “on” all the time. In this conversation, we go deeper than surface-level advice. We talk about why strategy without systems creates chaos, and systems without strategy go nowhere. And why most business owners feel overwhelmed by tech, not because they’re incapable, but because no one has shown them how to make it make sense. Shelly shares how her Start Up · Stack Up · Scale Up® framework supports business owners at every stage, from those building towards consistent income to those refining and scaling sustainably. We also explore: • The mindset shift from “I can’t do tech” to confident ownership  • How to choose platforms that actually align with you  • Why your email list is essential if you want a stable business  • What really happens when things go wrong online, including Shelly’s LinkedIn hack  • The responsibility of delivering what you promise and creating real client results There’s also an honest conversation around success, wealth, and what actually feels fulfilling, beyond the numbers, the launches, and the external validation. This episode is for you if you’ve ever felt overwhelmed by systems, pressured by online business “rules”, or unsure how to build something that lasts. Because the goal isn’t just growth. It’s building a business that holds. Connect with Shelly: www.shellyshulman.com [http://www.shellyshulman.com] Instagram: @theshellyshulman YouTube: Shelly Shulman Sandra ten Hoope is a Sales & Story Strategist and corporate attorney, known for bringing clarity to complex situations in both boardrooms and business. Drawing from her own experiences, she now empowers professional women to rewrite their personal narratives. In Do Not Try HIM at Home, Sandra reveals the duality of her life, closing multi-million-pound deals while living in fear at home. This podcast is for entrepreneurs who want to stop circling, trust their voice, and build a business that sells through clarity, not pressure. Alongside the podcast, Sandra offers the Stop Waffling & Start Selling Membership, helping entrepreneurs move through: Clarity → Connection → Conversion Members receive bonus episodes, tools, and guidance to turn insight into action.Sandra also offers Revenue Clarity Sessions, focused one-hour conversations to identify what’s impacting your revenue and what to do next. If you enjoy the conversations shared here, you’ll find extended discussions and additional insights inside the membership  HERE [https://sandratenhoope.substack.com/subscribe?next=https%3A%2F%2Fsandratenhoope.substack.com%2Fpodcast&later=true&just_signed_up=true&subscription_id=1249804783&referral_token=5t93ma&requires_confirmation=&utm_source=cover_page&email=prettybrandinguk%40gmail.com&skip_redirect_check=true]

Last-Resort Hypnotherapy: Why Change Doesn’t Need 20 Years With Guest Paul Wilson

In this episode of Stop Waffling, Start Selling, Sandra is joined by hypnotherapist and behavioural change specialist Paul Wilson to unpack why so many people feel stuck and what actually creates change. Paul shares his approach to helping people break patterns quickly by reconnecting with their own internal resources, rather than relying on long-term coping strategies. Sandra brings a personal lens, sharing how his direct, honest style helped her navigate burnout, relationship challenges, and a period of intense overwhelm. Together, they explore: *  Why “stuck” is often disconnection  *  How fear of change keeps people in the wrong situations  *  The pressure of “keeping up” and its hidden cost  *  Why managing problems isn’t the same as solving them  *  The role organisations play in burnout and avoidance of real change  *  What it means to find “the intersection” between needs, roles, and reality  This is a straight-talking conversation about choice, responsibility, and creating change that actually lasts. About Paul Wilson Paul helps professionals eliminate patterns that cost them time, energy, and money by addressing the root cause, not just the symptoms. Connect with Paul: *  Free mindset coach app: https://mindset-moment-coach.lovable.app [https://mindset-moment-coach.lovable.app] *  Overwhelm quiz: https://tinyurl.com/mindspiralquiz [https://tinyurl.com/mindspiralquiz] *  LinkedIn: https://www.linkedin.com/in/paulwilsonhypnotherapistandcoach/ [https://www.linkedin.com/in/paulwilsonhypnotherapistandcoach/] *  Facebook: https://www.facebook.com/paulwilsonfolkestonehypnotherapy/ [https://www.facebook.com/paulwilsonfolkestonehypnotherapy/] Sandra ten Hoope is a Sales & Story Strategist and corporate attorney, known for bringing clarity to complex situations in both boardrooms and business. Drawing from her own experiences, she now empowers professional women to rewrite their personal narratives. In Do Not Try HIM at Home, Sandra reveals the duality of her life, closing multi-million-pound deals while living in fear at home. This podcast is for entrepreneurs who want to stop circling, trust their voice, and build a business that sells through clarity, not pressure. Alongside the podcast, Sandra offers the Stop Waffling & Start Selling Membership, helping entrepreneurs move through: Clarity → Connection → Conversion Members receive bonus episodes, tools, and guidance to turn insight into action.Sandra also offers Revenue Clarity Sessions, focused one-hour conversations to identify what’s impacting your revenue and what to do next. If you enjoy the conversations shared here, you’ll find extended discussions and additional insights inside the membership  HERE [https://sandratenhoope.substack.com/subscribe?next=https%3A%2F%2Fsandratenhoope.substack.com%2Fpodcast&later=true&just_signed_up=true&subscription_id=1249804783&referral_token=5t93ma&requires_confirmation=&utm_source=cover_page&email=prettybrandinguk%40gmail.com&skip_redirect_check=true]

Stop managing time. Start managing yourself - With Abigail Langridge

I’m joined by Abigail Langridge, and this is a conversation that goes far beyond traditional time management. Abigail has played a significant role in my own journey. Years ago, when I was trying to do everything at once and feeling completely overwhelmed, she helped me create a way of working that actually allowed me to breathe again. In this episode, we talk about what time management really means and why most approaches fail. This isn’t about rigid schedules or forcing yourself into systems that don’t fit your life. It’s about understanding how you’re currently operating, where the mismatch is, and making small, practical changes that create real impact. Abigail helps senior leaders and heads of departments reclaim control of their time and their lives. Through her 1:1 Time Mastery sessions, she works live with clients to cut through overwhelm, tackle priority tasks in real time, and embed habits that actually stick. No theories, no endless planning; just clarity, focus, and results. Her signature program, Get Your Life Back, transforms overloaded calendars into actionable, controlled schedules, helping leaders feel present, in charge, and free to focus on what matters most. Work with Abigail [https://hello.dubsado.com:443/public/appointment-scheduler/684851db4d12439e7ab0b51a/schedule]  Or connect with Abigail on linkedin [https://www.linkedin.com/in/abigail-langridge/] / Facebook [https://www.facebook.com/abi.murley] There is also a bonus extended conversation with Abigail available inside the membership, where we go deeper into her personal transformation, the moment everything changed, and what it really takes to rebuild your business in alignment with who you’ve become. If you’re ready to go beyond the surface and implement this properly, you’ll find that inside. If this conversation resonated, you can find the extended version and deeper insights inside the Stop Waffling & Start Selling membership -  currently €9 per month HERE [https://sandratenhoope.substack.com/subscribe?next=https%3A%2F%2Fsandratenhoope.substack.com%2Fpodcast&later=true&just_signed_up=true&subscription_id=1249804783&referral_token=5t93ma&requires_confirmation=&utm_source=cover_page&email=prettybrandinguk%40gmail.com&skip_redirect_check=true] Sandra ten Hoope is a Sales & Story Strategist and corporate attorney, known for bringing clarity to complex situations in both boardrooms and business. Drawing from her own experiences, she now empowers professional women to rewrite their personal narratives. In Do Not Try HIM at Home, Sandra reveals the duality of her life, closing multi-million-pound deals while living in fear at home. This podcast is for entrepreneurs who want to stop circling, trust their voice, and build a business that sells through clarity, not pressure. Alongside the podcast, Sandra offers the Stop Waffling & Start Selling Membership, helping entrepreneurs move through: Clarity → Connection → Conversion Members receive bonus episodes, tools, and guidance to turn insight into action.Sandra also offers Revenue Clarity Sessions, focused one-hour conversations to identify what’s impacting your revenue and what to do next. If you enjoy the conversations shared here, you’ll find extended discussions and additional insights inside the membership  HERE [https://sandratenhoope.substack.com/subscribe?next=https%3A%2F%2Fsandratenhoope.substack.com%2Fpodcast&later=true&just_signed_up=true&subscription_id=1249804783&referral_token=5t93ma&requires_confirmation=&utm_source=cover_page&email=prettybrandinguk%40gmail.com&skip_redirect_check=true]

How did the Membership come about? with Guest Dawn Baxter.

Welcome back to the next Series of Stop Waffling and Start Selling. In this episode I am joined by Dawn Baxter, founder and owner of Beyond the Dawn Digital, who helped me to see the power of podcasting and who's team produces these episodes each release.  I wanted to give some context to why I am opening up my Substack Membership and how this method of resources came to be from origin right down to what plans we have for the future.  Whether you are listening through your favourite providers or a free subscriber to my Substack, you can today join my membership for more and more exceptional behind the scenes, deeper dives and valuable bonus resources and episodes.  Learn how here [https://sandratenhoope.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Fsandratenhoope.substack.com%2Fpodcast&skip_redirect_check=true&just_signed_up=true&referral_token=6oyxri] Sandra ten Hoope is a Sales & Story Strategist and corporate attorney, known for bringing clarity to complex situations in both boardrooms and business. Drawing from her own experiences, she now empowers professional women to rewrite their personal narratives. In Do Not Try HIM at Home, Sandra reveals the duality of her life, closing multi-million-pound deals while living in fear at home. This podcast is for entrepreneurs who want to stop circling, trust their voice, and build a business that sells through clarity, not pressure. Alongside the podcast, Sandra offers the Stop Waffling & Start Selling Membership, helping entrepreneurs move through: Clarity → Connection → Conversion Members receive bonus episodes, tools, and guidance to turn insight into action.Sandra also offers Revenue Clarity Sessions, focused one-hour conversations to identify what’s impacting your revenue and what to do next. If you enjoy the conversations shared here, you’ll find extended discussions and additional insights inside the membership  HERE [https://sandratenhoope.substack.com/subscribe?next=https%3A%2F%2Fsandratenhoope.substack.com%2Fpodcast&later=true&just_signed_up=true&subscription_id=1249804783&referral_token=5t93ma&requires_confirmation=&utm_source=cover_page&email=prettybrandinguk%40gmail.com&skip_redirect_check=true]