STR Daily
👋 Welcome to Boostly — where STR & MTR owners learn how to grow direct bookings, leverage content, and build brands that compound. In this episode of The Boostly Podcast, I sit down with Rajan [https://www.instagram.com/chida.rajan/] Chida — one of the fastest-growing real estate storytellers on Instagram. At just 23 years old, Rajan has: * Built and launched a luxury STR retreat * Grown over 500,000 followers * Documented every step of the journey publicly * Turned storytelling into leverage, not noise And here’s the kicker… He didn’t start with: ❌ A finished property ❌ A big budget ❌ Fancy gear ❌ Experience He started with a phone, a tripod, and the decision to document everything. ✅ Why “build in public” beats polished marketing ✅ How boring topics (yes, even septic systems) go viral ✅ The 3-second visual hook rule Rajan uses on every video ✅ How to turn construction, financing & setbacks into content ✅ Why personal brands don’t always convert — and how to fix it ✅ The real difference between personal brand vs property brand ✅ How Rajan uses influencers, ManyChat & systems to drive bookings ✅ Why your network is more valuable than monetisation (early on) This is not an Airbnb success story. It’s a leverage story. Most hosts ask: Rajan asked: Bookings were a by-product. 🎟️ Boostly’s Free 90-Minute Direct Booking Workshop Learn the systems top hosts use to hit 65%+ direct bookings 👉 https://boostlybootcamp.com/workshop/ 📊 Bookings Booster Scorecard 15 questions. Instant clarity. Personalised plan. 👉 https://www.bookingsbooster.ai/ 📞 Free Strategy Call 👉 https://boostly.co.uk/call 🤖 Ask the Boostly AI (24/7) 👉 https://boostly.co.uk/bot
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