Strike Gold

This episode is all about community, and how the UK focused Cashback startup Boom25 built a community of over 250K Raving fans with over 77% engagement. Boom25’s Head of business development Yaniv Rozen and head of marketing, Avinoam Abramowitz join us to talk about the journey to disrupt the UK cashback market and finding their early-stage channel market fit. Boom 25 is an Israeli-based UK focused startup that’s revolutionizing the CashBack market by emphasizing the user experience and user relationship. In our talk, we discuss the challenges of building a company in an industry where it’s hard to create trust in and how they’ve developed a thriving community that is much more than online shopping and discounts.

In this week’s episode of Strike Gold, we speak with Joshua Hardwick, head of content at Ahrefs [https://ahrefs.com/], a company that develops SEO tools and resources to grow your search traffic. Our conversation well left us speechless! This episode is little the antichrist of the growth hacking bible - but a very interesting lesson in making brave marketing choices.

In this week’s episode of Strike Gold, we speak with Oliver Wellington the Co-Founder of [http://gong.io/]Headliner.app [www.Headliner.app]. Even though Headliner.app [www.Headliner.app] is already a well-known marketing tool for podcasters the company’s co-founder Oliver Wellington believes they aren’t at Product Market Fit yet. As some of the top products in the world, Headliner.app [www.Headliner.app] was born as a side project. The team has been working together over a decade, sold the previous company they collaborated on and in the last two year, have been working on the best marketing tool suite for podcasters that now serves over 30k podcasters. The road to creating the online video creation tool to help podcaster promote their podcast online wasn’t easy from the start, the journey is filled with lessons every young company can learn from.

In this week’s episode of Strike Gold, we speak with Udi Ledergor is the VP marketing at Gong.io [http://gong.io/]. If you’re unfamiliar with Gong, they have raised over 68 million dollars to help sales leaders succeed by understanding their conversation with the customer and get them to revenue success using AI and conversation analytics. Just so you get how on-it Udi is, on his first day at Gong he has already created an ebook, created a landing page, got a database and built a successful email outreach campaign offering the ebook. Like a great steak, Udi is a seasoned marketer with over 15 years of experience and 5 VP positions (and product beforehand). He wrote the top-selling book for planning and generating leads from conferences and trade shows called “50 secretes of trade show success” There were so many takeaways from this episode, it’s almost impossible to summarise them all, so listen up and enjoy.

This episode is different. On so many levels. For instance, we usually interview founders/marketers/growth functions within startups. This time, we have Daniel (Danny) Cohen, a general partner at Viola Ventures. Yup, we’re going to the investor's side. It’s also not an ordinary episode because Danny Cohen is all but the ordinary investor type that comes to mind when you think “investors” Being one of the outstanding B2C investors in Israel, his investment interests include Consumer Internet, e-Commerce and Digital Media. He serves on the board of [https://www.viola-group.com/portfolio/luckyfish]Lucky Fish [https://www.viola-group.com/portfolio/luckyfish], [https://www.viola-group.com/portfolio/playbuzz]Playbuzz [https://www.viola-group.com/portfolio/playbuzz], [https://www.viola-group.com/portfolio/puls]Puls [https://www.viola-group.com/portfolio/puls], [https://www.viola-group.com/portfolio/splacer]Splacer [https://www.viola-group.com/portfolio/splacer], Maapilim [https://maapilim.com/], [https://www.viola-group.com/portfolio/deep]Deep [https://www.viola-group.com/portfolio/deep], [https://www.viola-group.com/portfolio/lightricks]Lightricks [https://www.viola-group.com/portfolio/lightricks], and [https://www.viola-group.com/portfolio/origami-logic]Origami Logic [https://www.viola-group.com/portfolio/origami-logic]. He was also on the board of [https://www.viola-group.com/portfolio/tapingo]Tapingo [https://www.viola-group.com/portfolio/tapingo] (acquired by Grubhub for $150M). Recently, Lightirkcs, one of the companies he’s been working with since their round A 5 years ago has reached a $1B valuation and it’s only climbing. In this episode, Danny, the Pearl Jam fan and investor talks all about what type of things he is looking for when investing in companies, the big difference between B2B and B2C investments and why a company with a marketer with a product background might score more points than a classically trained marketer. If you’re a b2c company looking to get investments - listen closely