Subscription Analytics and Reporting with Melanie Stout of Optimized Payments, Jay Matthews of Yahoo and Melissa Shields of Dotdash Meredith

PaymentsEd Session - Harmonizing Internal Teams: The Keys to Subscription Success

Recorded on the main stage at the 2024 PaymentsEd conference in Washington DC, this episode explores how organizations set up their teams to collaborate effectively on subscriptions and recurring payments. Host Josh Mathers of Rebar Technology is joined by panelists Fred Rodriguez, HomeServe USA, Melissa Shields, Starbucks, and HanJie Xiao, Semrush.

Subscription Analytics and Reporting with Melanie Stout of Optimized Payments, Jay Matthews of Yahoo and Melissa Shields of Dotdash Meredith

In today's episode, we dive into global payments and subscriptions, featuring insights from Melissa Shields [https://www.linkedin.com/in/melissagruener/], Executive Director of Payments and Strategic Operations at Dotdash Meredith*, Jay Matthews [https://www.linkedin.com/in/jaymatthews/], Director of Global Payments and Subscriptions/Retention at Yahoo, and Melanie Stout, [https://www.linkedin.com/in/melaniestout/] Head of Recurring Services at Optimized Payments.  The trio emphasizes the critical role of detailed analytics in understanding subscriber behavior, and how strategic reporting can drive better decision-making for subscription-based businesses. The conversation covers practical approaches to leveraging data for optimizing subscription models and enhancing customer retention. *Since recording the interview, Melissa Shields has moved to Starbucks, where she is Director, Payments Strategy & Operations.   Key Takeaways: (3:31) Personalized communication for improving customer engagement. (7:16) Discussion on scaling challenges, focusing on operational solutions and data-driven strategies. (12:15) The impact of regional payment preferences on global subscription models. (18:29) Strategies for reducing churn and boosting subscriber retention through payment operations optimization. (24:47) The importance of using analytics for trend identification and strategic decision-making in payment strategies.  (30:54) The future of payment technologies and their revolutionary potential for the subscription industry. (35:12) The integration of new payment methods to reach a broader audience and the challenges and opportunities it presents.    Resources Mentioned: Melissa Shields - [https://www.linkedin.com/in/melissagruener/] https://www.linkedin.com/in/melissagruener/ Jay Matthews - [https://www.linkedin.com/in/jaymatthews/] https://www.linkedin.com/in/jaymatthews/ Melanie Stout - [https://www.linkedin.com/in/melaniestout/] https://www.linkedin.com/in/melaniestout/ Dotdash Meredith - [https://www.dotdashmeredith.com/] https://www.dotdashmeredith.com/ Yahoo - [https://www.yahoo.com/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAAdRipKTIpg_xTlqJe45aw5ti5WopyTbkFgpuZq-IIksH1z6El14PDDsU_O34UQ7TUbENp8BE-gSaHUDT_yWhR_94JnQLv7DAZj8vrOUjt2GsdZO-VtBefnQcJsdzuTy0PNN1Y41Wx7oaCV4SGxjenhIFCpjEFfoA421KJH2P-kL] https://www.yahoo.com/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAAdRipKTIpg_xTlqJe45aw5ti5WopyTbkFgpuZq-IIksH1z6El14PDDsU_O34UQ7TUbENp8BE-gSaHUDT_yWhR_94JnQLv7DAZj8vrOUjt2GsdZO-VtBefnQcJsdzuTy0PNN1Y41Wx7oaCV4SGxjenhIFCpjEFfoA421KJH2P-kL Optimized Payments - [https://optimizedpayments.com/] https://optimizedpayments.com/   READY TO GET STARTED WITH REBAR? Head to rebartechnology.com [https://rebartechnology.com/] or email info@rebartechnology.com [info@rebartechnology.com] to schedule a call today.     #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService

Fraud and Chargeback Management with Christine Wade of Payment Operations Group, Mandi Grimm of Etix and Scott Adams of Fraud Deflect and CNPMentors

On this episode, we welcome Christine Wade [https://www.linkedin.com/in/cjwade/], Co-Founder and Consultant of Payment Operations Group, LLC [https://www.linkedin.com/company/payment-operations-group-llc/]; Mandi Grimm [https://www.linkedin.com/in/mandigrimm/], Director of Fraud Prevention of Etix [https://www.linkedin.com/company/etix/]; and Scott Adams [https://www.linkedin.com/in/speakerscotteadams/], Founder and CEO of Fraud Deflect [https://www.linkedin.com/company/fraud-deflect/] and CNPMentors [https://www.linkedin.com/company/cnpmentors/]. Together, we explore the complexities of chargeback management and fraud prevention. Each of them shares their expertise as we discuss current challenges and strategies in the industry.   Key Takeaways: (06:22) Discussing the evolving nature of payment operations and its business impact. (12:15) Insights into the latest fraud prevention trends and techniques. (18:40) Exploring the influence of technology in combating online transaction fraud. (24:55) The role of customer behavior analysis in enhancing fraud detection. (31:07) Perspectives on the future of digital payments and their security measures. (37:19) Highlighting the importance of collaborative efforts in fraud mitigation. (43:30) The necessity of ongoing education and awareness in payment security.   Resources mentioned: Christine Wade - [https://www.linkedin.com/in/cjwade/] https://www.linkedin.com/in/cjwade/ Payment Operations Group, LLC  [https://www.linkedin.com/company/payment-operations-group-llc/] - https://www.linkedin.com/company/payment-operations-group-llc/ Mandi Grimm - [https://www.linkedin.com/in/mandigrimm/] https://www.linkedin.com/in/mandigrimm/ Etix - [https://www.linkedin.com/company/etix/] https://www.linkedin.com/company/etix/ Scott Adams - [https://www.linkedin.com/in/speakerscotteadams/] https://www.linkedin.com/in/speakerscotteadams/ Fraud Deflect - [https://www.linkedin.com/company/fraud-deflect/] https://www.linkedin.com/company/fraud-deflect/ CNPMentors - [https://www.linkedin.com/company/cnpmentors/] https://www.linkedin.com/company/cnpmentors/   READY TO GET STARTED WITH REBAR? Head to rebartechnology.com [https://rebartechnology.com/] or email info@rebartechnology.com [info@rebartechnology.com] to schedule a call today.   #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService

Retention, Dunning and Revenue Recovery with Kristen Vandendriessche at Optimized Payments and Kevin Salerno at Newfold Digital

On this episode, we dive into retention and revenue recovery in subscription-based businesses with the help of our guests, Kevin Salerno [https://www.linkedin.com/in/kevin-salerno-156530/] at Newfold Digital [https://www.linkedin.com/company/newfold/] and Kristen Vandendriessche [https://www.linkedin.com/in/kristen-vandendriessche-pcip-7b16924/] at Optimized Payments [https://www.linkedin.com/company/optimized-payments/].   Key Takeaways: (01:28) The impact of retention in subscription businesses. (03:51) An in-depth look at churn in subscription models, and strategies to manage it effectively. (09:06) Technical causes of involuntary churn and methods to improve payment collection. (16:36) The benefits and necessity of having multiple payment processors for successful payment authorizations. (24:11) Innovative strategies for simplifying customer payment updates and enhancing the recovery process. (31:02) The legal and regulatory considerations in payment recovery and retention strategies.   Resources Mentioned: Kevin Salerno - [https://www.linkedin.com/in/kevin-salerno-156530/] https://www.linkedin.com/in/kevin-salerno-156530/ Newfold Digital | LinkedIn - [https://www.linkedin.com/company/newfold/] https://www.linkedin.com/company/newfold/ Newfold Digital | Website - [https://newfold.com/] https://newfold.com/ Kristen Vandendriessche - [https://www.linkedin.com/in/kristen-vandendriessche-pcip-7b16924/] https://www.linkedin.com/in/kristen-vandendriessche-pcip-7b16924/ Optimized Payments | LinkedIn - [https://www.linkedin.com/company/optimized-payments/] https://www.linkedin.com/company/optimized-payments/ Optimized Payments | Website - [https://optimizedpayments.com/] https://optimizedpayments.com/   READY TO GET STARTED WITH REBAR? Head to rebartechnology.com [https://rebartechnology.com/] or email info@rebartechnology.com [info@rebartechnology.com] to schedule a call today.   #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService

Payment Processing Fundamentals with Melanie Stout of Optimized Payments and Brian Kehn of HomeServe USA

Join us in a compelling discussion with Brian Kehn, [https://www.linkedin.com/in/brian-kehn-b5a1804/] Vice President Operations and Director of Payments at HomeServe USA [https://www.linkedin.com/company/homeserve-usa/about/], and Melanie Stout [https://www.linkedin.com/in/melaniestout/], Head of Recurring Services at Optimized Payments [https://www.linkedin.com/company/optimized-payments/]. We explore essential aspects of subscription payment processing and offer practical insights for businesses in this sector.   Key Takeaways: (03:03) The importance of seamless customer experience in subscription billing. (04:49) The necessity of data management for successful billing. (07:30) Advice for startups on outsourcing payment processing. (12:18) Understanding decline codes in payment processing. (17:08) The improvement in approval rates with network tokens. (23:52) How different payment methods affect customer lifecycle and business strategy. (33:26) Insights into the role of fees, and strategies for their management. (42:23) The significance of data analytics in monitoring payment processing performance.   Resources Mentioned: Brian Kehn - [https://www.linkedin.com/in/brian-kehn-b5a1804/] https://www.linkedin.com/in/brian-kehn-b5a1804/ HomeServe USA - [https://www.homeserve.com/en-us/] https://www.homeserve.com/en-us/ Melanie Stout - [https://www.linkedin.com/in/melaniestout/] https://www.linkedin.com/in/melaniestout/ Optimized Payments - [https://optimizedpayments.com/] https://optimizedpayments.com/   READY TO GET STARTED WITH REBAR? Head to rebartechnology.com [https://rebartechnology.com/] or email info@rebartechnology.com [info@rebartechnology.com] to schedule a call today.     #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService