Content Strategy in the Agency World

The Evolution of Content Strategy

Have you ever wondered how content strategy role has become a significant role in business and marketing? In this episode, I run through my personal experience with becoming a content strategist and how content strategy has evolved since the Internet started. Connect with Me Content Academy Instagram Succeed with Content Strategy Cohort (Private Facebook Group) LinkedIn... Source [https://succeedwithcontentstrategy.com/the-evolution-of-content-strategy/]

Why Healthcare Needs Content Strategy

Since the Internet appeared, healthcare topics are the most searched terms. From weight loss to diseases and conditions to treatments, people want information to support their health. In this episode, you’ll hear Kadesha Thomas Smith, Founder and CEO of CareContent, share her insights into the importance of content for hospitals and healthcare systems, how she supports her healthcare clients and... Source [https://succeedwithcontentstrategy.com/ep-13-why-healthcare-needs-content-strategy/]

Content Strategy in the Agency World

Not to sound too dramatic, but being a content strategist in a digital agency can be a lonely experience. Many digital agencies still don’t focus on hiring content strategists to help with the, yes, content! In this episode, I talk with Jim Jacoby, a well-loved digital agency founder, who understood at an early stage the importance of content strategy and shares his insight into how to make... Source [https://succeedwithcontentstrategy.com/ep-12-content-strategy-in-the-agency-world/]

How Content Strategy & UX Work Together

The combination of Content Strategy and User Experience (UX) is like peanut butter and chocolate, they’re better together. Unfortunately, since content strategy is still relatively new, many UX’ers haven’t had the opportunity to work with a content strategists. In this episode, I talk with a former colleague, Camey Ivey, a Research Design Manager at Smile Direct Club, about how working with a... Source [https://succeedwithcontentstrategy.com/ep-11-how-content-strategy-ux-work-together/]

Advancing Your Content Strategy Career

A career in content strategy can be exciting and rewarding. Content strategists play an important role in making sure the right information is developed and posted at the right time. In this episode, I talk with rising content strategist, Nicole Shevlin, Social Brand Strategist at IBM, about how she continues to advance her content strategy career. Connect with Nicole LinkedIn... Source [https://succeedwithcontentstrategy.com/ep-10-advancing-your-content-strategy-career/]