[VidCon] Cracking YouTube 2020

From Underpaid Travel Influencer to Confident, Paid Creator: Leanne Melody on SummerCamp: How to Pitch, Negotiate, and Land Paid Brand Deals

Today we have a special episode with Leanne Melody, a travel host and digital content creator on Instagram and YouTube.   Leanne is a part of my signature program for influencers, Summer Camp: How to Pitch, Negotiate, and Land Paid Brand Deals, and since Summer Camp is currently OPEN this week - she's sharing her story of going from underpaid travel influencer to multiple different streams of income as an influencer working with brands.   Not only is Leanne talented but she is hilarious af while having a gorgeous aesthetic. Leanne shares her voice in a real and relatable way through Instagram Stories, uncovering her adventures abroad whilst also documenting photos and videos along the way.   Listen to this interview to see if Summer Camp sounds like it is a fit for YOUR goals as an influencer. Summer Camp has served over 250+ influencers over the last few years both full-time influencers and side hustler influencers to help them make money from working with brands.   It's also....   - Helped influencers make their first $1K - Double, triple, and quadruple their rates - Turn free product into paid collaboration - Landed invites to invite only events, press trips and more   If you want to hear more incredible success stories, go to the link below to learn more about landing paid brand deals as an influencer.     ★ JOIN SUMMER CAMP BEFORE AUGUST 4★ http://www.slightlysavvysummercamp.com [http://www.slightlysavvysummercamp.com/]   ★ FOLLOW LEANNE ★ https://www.instagram.com/leannemelody_/ [https://www.instagram.com/leannemelody_/] https://www.youtube.com/channel/UCpylfO1NUKCsZX0kHH2ygrw/about [https://www.youtube.com/channel/UCpylfO1NUKCsZX0kHH2ygrw/about]   ★ FOLLOW KATHERINE ★ http://www.instagram.com/katherinesmcdermott [http://www.instagram.com/katherinesmcdermott]

[VidCon] Hulu's Light As a Feather Cast on Acting vs. Social Media, Instagram, + Engaging with Fans

VidCon series!   I was SO excited when I got the chance to interview Hulu's Light as a Feather's cast at VidCon.      If you've never watched Light as a Feather, it's low key terrifying but amazing - think Final Destination meets Scream Queens meets Pretty Little Liars. 5 teens girls deal with spooky consequences after playing "Light as a Feather, Stiff As A Board" game at a sleepover that predicts their deaths.     I sat down with Liana Liberato, Haley Ramm, and Brianne Tju (3 of the female leads) and we talked... + being an actress vs influencer + tips they borrow from social media influencer costars, @alexwassabi + @brentrivera + how fan feedback on Instagram affected Season 2     Go catch up on Season 1 of Light as a Feather on Hulu - it's scary but so good. Season 2 premieres on Hulu on July 26.     Tag me on Instagram Stories @katherinesmcdermott if you liked this episode and SUBSCRIBE so you get new episodes as they release!     ★ FOLLOW LIGHT AS A FEATHER ★ https://www.instagram.com/haleyramm/ [https://www.instagram.com/haleyramm/] https://www.instagram.com/lianaliberato/ [https://www.instagram.com/lianaliberato/] https://www.instagram.com/briannetju/ [https://www.instagram.com/briannetju/]     ★ FOLLOW KATHERINE ★ http://www.instagram.com/katherinesmcdermott [http://www.instagram.com/katherinesmcdermott] http://www.slightlysavvy.com [http://www.slightlysavvy.com/]

[VidCon] Screw Viral: How to A/B Test Your Creative to Perform for the Long Haul

Screw viral. Not words anyone says often, right?   Back with another VidCon episode, we're talking with Daniel Harmon, a creative genius behind social media campaigns for Squatty Potty, Chatbooks, Purple mattresses, and Poo-Pourri, Harmon Brothers has created a unique methodology to test key creative assists—in order to create a formula that predictably drives sales. All of the viral views are just the icing on the cake.   We discuss....   - how to split test like this on a smaller scale for individual creators - video trends - importance of CTR on YouTube - and more   Tag me on Instagram Stories @katherinesmcdermott if you liked this episode and SUBSCRIBE so you get new episodes as they release!     ★ FOLLOW DANIEL★ https://www.instagram.com/harmon.brothers/ [https://www.instagram.com/harmon.brothers/] https://www.youtube.com/user/harmonbrothers [https://www.youtube.com/user/harmonbrothers]     ★ FOLLOW KATHERINE ★ http://www.instagram.com/katherinesmcdermott [http://www.instagram.com/katherinesmcdermott] http://www.slightlysavvy.com [http://www.slightlysavvy.com/]

[VidCon] Cracking YouTube 2020

VidCon series!   Matt Gielen is the founder and CEO of Little Monster Media Co., a video agency specializing in audience development on YouTube. Founded in the summer of 2016, Little Monster works with dozens of brands including Condé Nast, BBC, CBS, NBC, MTV, Comedy Central, and more to grow their YouTube audiences.   On stage at VidCon, Matt presented 'Cracking YouTube 2020', a fascinating data-heavy YouTube presentation. He analyzed over 2,000 channels and 200,000 videos to see what's working on YouTube and how influencers can use this data to build YouTube audiences and grow on YouTube.   After his panel, we dove into..... - tags on YouTube - importance of click through rate on YouTube - gaining subscribers - creating a niche on YouTube   Tag me on Instagram Stories @katherinesmcdermott if you liked this episode and SUBSCRIBE so you get new episodes as they release!     ★ FOLLOW MATT ★ https://twitter.com/mattgielen [https://twitter.com/mattgielen]     ★ FOLLOW KATHERINE ★ http://www.instagram.com/katherinesmcdermott [http://www.instagram.com/katherinesmcdermott] http://www.slightlysavvy.com [http://www.slightlysavvy.com/]

[VidCon] Nyma Tang on Working with Brands like Fenty, Dior

Guys - NYMA TANG!   I love this episode for many reasons and I'm excited for you to check out it.   Nyma and I sat down at VidCon and discussed.... - her creation of the #DarkestShade series - working with brands like Fenty, Dior, Estee Lauder, and CVS - being vulnerable on YouTube with a large audience - shifts on YouTube - avoiding beauty guru drama   Tag me on Instagram Stories @katherinesmcdermott if you liked this episode and SUBSCRIBE so you get new episodes as they release!     ★ FOLLOW NYMA★ https://www.youtube.com/channel/UCroDJPcFCf6DBmHns6Xeb8g [https://www.youtube.com/channel/UCroDJPcFCf6DBmHns6Xeb8g] https://www.instagram.com/nymatang [https://www.instagram.com/nymatang]   ★ FOLLOW KATHERINE ★ http://www.instagram.com/katherinesmcdermott [http://www.instagram.com/katherinesmcdermott] http://www.slightlysavvy.com [http://www.slightlysavvy.com/]