The F&B Profit Black Hole

The F&B Profit Black Hole

A lot of hotels think their F&B problem is pricing, the menu, or promotions. But more often than not, that’s not the real issue. The real issue is this: guests are already spending on food and drinks, just not inside your hotel. In this episode, we look at why city hotel F&B revenue depends less on average check, and more on whether the hotel has designed a guest journey that naturally moves people from breakfast to coffee, from the bar to dinner, and from late-night snacks to in-room dining.