Talent Wars: A Podcast By DCI

How KC Turned a Love Story into a Talent Strategy

25 min · 11 de dic de 2025
Portada del episodio How KC Turned a Love Story into a Talent Strategy

Descripción

What happens when a viral pop-culture moment suddenly puts your region on the national stage? On this episode of Talent Wars, host Patience Fairbrother [https://www.linkedin.com/in/patience-fairbrother-09029634/] sits down with Danielle Hilton, [https://www.linkedin.com/in/daniellehilton/] managing director of TeamKC [https://onekc.org/teamkc/], to unpack how her team moved at lightning speed to turn the Taylor Swift and Travis Kelce love story into a full-fledged talent attraction strategy. From recognizing the moment to aligning stakeholders and crafting messaging on the fly, TeamKC managed national media pressure and translated fandom-driven buzz into long-term market awareness, and Danielle is here to share how other talent leaders can do the same by moving fast, staying authentic and building a strategy when the moment chooses you—not the other way around. Join Patience and Danielle as they break down the 300 million impressions this campaign generated, how TeamKC built a media strategy around "the epiphany of the visit" and the playbook they're now using to prepare for an even bigger moment, like the FIFA World Cup in 2026. Whether you're preparing for your region to be in the spotlight in 2026 or just waiting for the right hook, this is an episode you won't want to miss!

Comentarios

0

Sé la primera persona en comentar

¡Regístrate ahora y únete a la comunidad de Talent Wars: A Podcast By DCI!

Prueba gratis

Empieza 7 días de prueba

$99 / mes después de la prueba. · Cancela cuando quieras.

  • Podcasts solo en Podimo
  • 20 horas de audiolibros al mes
  • Podcast gratuitos

Todos los episodios

38 episodios

episode Fault Lines: The Three Forces Reshaping the Talent Landscape artwork

Fault Lines: The Three Forces Reshaping the Talent Landscape

On this episode of Talent Wars, host Patience Fairbrother [https://www.linkedin.com/in/patience-fairbrother-09029634/] welcomes back Josh Wright [https://www.linkedin.com/in/joshpwright/], head of growth and strategy at Lightcast [https://lightcast.io/], to unpack the three forces redefining the future of the talent landscape: AI disruption, geopolitical instability and demographic decline. Drawing on research from Lightcast's Fault Lines [https://lightcast.io/resources/research/fault-lines] report, Josh explains why these trends are not happening in isolation and why their convergence is creating a fundamentally different environment for communities, employers and economic developers. Josh explains why AI is accelerating disruption in white-collar work while doing little to address the most acute shortages in healthcare, construction and skilled trades. He also breaks down how immigration slowdowns and an aging population are accelerating a talent scarcity era that's arriving faster than most regions are prepared for. At the center of the discussion is a clear message: this is not a moment for communities to scale back talent investment. It is a moment to better understand the forces reshaping the labor market and prepare for what comes next. Tune in to hear why the regions that stay proactive, data-informed and talent-focused will be the ones best positioned for the decade ahead.

9 de jun de 202628 min
episode AI, Wage Transparency and More: 2026 Hiring Market in Focus artwork

AI, Wage Transparency and More: 2026 Hiring Market in Focus

The labor market is changing faster than ever, but most decisions are still being made with outdated information. On this episode of Talent Wars [https://aboutdci.com/insights-talent-wars-podcast/], host Patience Fairbrother [https://www.linkedin.com/in/patience-fairbrother-09029634/] sits down with Cary Sparrow [https://www.linkedin.com/in/carysparrow/], founder and CEO of WageScape [https://wagescape.com/], to explore what real-time labor market data reveals about hiring, pay and workforce strategy today. Cary draws on data from roughly 800,000 career sites, offering a live view into how companies are actually competing for talent. The conversation centers on a core shift: the labor market is moving too quickly for traditional data sources to keep up. Factors like AI and the rise of wage transparency are reshaping expectations for both employers and job seekers, creating a growing gap between what companies think is happening and what is actually happening in the market. For companies and communities that have historically relied on lagging indicators like surveys and annual benchmarks, Cary makes the case for a new approach built on real-time insight. Tune in to hear why the future of talent strategy depends on seeing the market as it is, not as it used to be.

26 de may de 202629 min
episode How Cleveland Turned Brain Drain Into a Blueprint artwork

How Cleveland Turned Brain Drain Into a Blueprint

Most talent attraction strategies start with marketing. In Cleveland, they start one step earlier—by building the infrastructure to support what comes next. On this episode of Talent Wars [https://aboutdci.com/insights-talent-wars-podcast/], host Patience Fairbrother [https://www.linkedin.com/in/patience-fairbrother-09029634/] sits down with Sara Greicius [https://www.linkedin.com/in/saragreicius/], director of the Cleveland Talent Alliance [https://www.thisiscleveland.com/talent-alliance], to unpack how a 14-partner regional collaborative is working together to grow Greater Cleveland's population. From breaking down silos across economic development organizations to leveraging the power of tourism marketing, Sara shares what it takes to align stakeholders around a shared mission. Patiance and Sara explore the Alliance's "faucet and sink" approach—why turning on marketing without the systems to capture and support interested talent leads to missed opportunities—and how Cleveland is building a full relocation pipeline, from first impression to long-term retention. Tune in to learn how Cleveland is improving perceptions as a place to live and work, why human connection still plays a critical role in relocation decisions and how intentional programming is helping the region retain more of its college graduates.

12 de may de 202629 min
episode Bonus Episode: 4 Shifts Redefining Talent Strategies in 2026 artwork

Bonus Episode: 4 Shifts Redefining Talent Strategies in 2026

Season 2 of Talent Wars: A Podcast by DCI took us from Maine to Michigan, Baton Rouge to Kansas City and beyond to Canada and Europe, uncovering how communities are tackling today's complex talent challenges. In this bonus episode, host Patience Fairbrother steps back to highlight the biggest insights from the season and what they mean for talent strategies in 2026. From the rising importance of retention and inclusion to rethinking who qualifies as "talent," these conversations reveal the fundamental shifts that will shape how communities attract, retain and grow their workforce in the year ahead. Tune in to uncover a roadmap for navigating demographic change, economic uncertainty and evolving workforce expectations.

29 de ene de 202618 min
episode How KC Turned a Love Story into a Talent Strategy artwork

How KC Turned a Love Story into a Talent Strategy

What happens when a viral pop-culture moment suddenly puts your region on the national stage? On this episode of Talent Wars, host Patience Fairbrother [https://www.linkedin.com/in/patience-fairbrother-09029634/] sits down with Danielle Hilton, [https://www.linkedin.com/in/daniellehilton/] managing director of TeamKC [https://onekc.org/teamkc/], to unpack how her team moved at lightning speed to turn the Taylor Swift and Travis Kelce love story into a full-fledged talent attraction strategy. From recognizing the moment to aligning stakeholders and crafting messaging on the fly, TeamKC managed national media pressure and translated fandom-driven buzz into long-term market awareness, and Danielle is here to share how other talent leaders can do the same by moving fast, staying authentic and building a strategy when the moment chooses you—not the other way around. Join Patience and Danielle as they break down the 300 million impressions this campaign generated, how TeamKC built a media strategy around "the epiphany of the visit" and the playbook they're now using to prepare for an even bigger moment, like the FIFA World Cup in 2026. Whether you're preparing for your region to be in the spotlight in 2026 or just waiting for the right hook, this is an episode you won't want to miss!

11 de dic de 202525 min