People-driven marketing in the car

Driving on the edge. How data, edge computing and the software defined vehicle are transforming the car into a new digital mobility device.

Brandy Goolsby [https://www.linkedin.com/in/brandy-goolsby-mba-ms-589001179/], Director of Strategic Alliances and Solution Development at Wind River [https://www.windriver.com/] joins host John MacLeod [https://www.linkedin.com/in/john-macleod-76a85227/] and special guest, Roger Lanctot [https://www.linkedin.com/in/rogerclanctot/], Director of Automotive Mobility at TechInsights [https://www.techinsights.com/] to explore the critical role software is playing to transform people’s experiences in the car.

Who’s in charge? How EV charging is both the major hurdle for and the solution to mass EV adoption.

Adam Woolway [https://www.linkedin.com/in/adam-woolway/], Head of EV for Parkopedia [https://www.parkopedia.com/], talks with host John MacLeod [https://www.linkedin.com/in/john-macleod-76a85227/] about how EV range anxiety and poor charging experiences are slowing EV adoption and how new approaches to data and services can be the catalyst to unlock EVs full potential.

Launching a podcast as a business development tool (re released from The NAB Podcast)

The tables are turned and Rivet360 [http://www.rivet360.com] CEO, John MacLeod [https://www.linkedin.com/in/john-macleod-76a85227/] is the guest on Josh Miely’s [https://www.linkedin.com/in/joshmiely/] The NAB Podcast produced by the National Association of Broadcasters [https://www.nab.org/]. John and Josh explore how a podcast can initiate business conversation that otherwise wouldn't take place and discover the benefits of using a podcast to target a very specific audience.

People-driven marketing in the car

Recorded live at the COVESA [https://covesa.global/] Connected Car meeting in Detroit, Rod MacKenzie, Drive Time Metrics [https://drivetimemetrics.com/] CEO and satellite radio pioneer, explores with host John MacLeod [https://www.linkedin.com/in/john-macleod-76a85227/] and Rivet360 [http://www.rivet360.com] Chief Engineer, Roy Casino [https://www.linkedin.com/in/roy-casino-03881910/], what marketers want, what’s missing and who can step up to revolutionize programming and marketing in the future car.

Radio’s challenging future: TechInsights automotive strategy expert uncovers issues facing the broadcast industry as the car evolves and becomes smarter.

Roger Lanctot [https://www.linkedin.com/in/rogerclanctot/], Director of Automotive Mobility at Strategy Analytics at TechInsights [https://www.techinsights.com/], talks with host John MacLeod [https://www.linkedin.com/in/john-macleod-76a85227/] and Rivet360's [http://www.rivet360.com] CEO, Cindy Paulauskas [https://www.linkedin.com/in/cindypaulauskas/], about industry and technology dynamics that will shape the broadcast industry’s future in the connected car.