Tech for Business
In this third LinkedIn Live AI chat, Kelsey and Todd discuss how to define and prove AI ROI, arguing many AI projects fail due to poorly defined returns beyond simple time-savings. They distinguish AI activity from AI value, stressing goal-driven, iterative adoption and measurable milestones executives and CFOs can trust—typically cost savings (growth without headcount) or revenue impact (more leads, faster launches, higher win rates). They walk through ROI approaches for practical scenarios including SOP creation and searchable copilots, marketing email HTML generation, new-hire self-serve process help, AI-assisted RFP drafting, job descriptions and onboarding templates, automated revenue-report narratives, customer success call recaps, contract review prep, and meeting-to-action-item pipelines, emphasizing reduced rework, fewer dropped tasks, better decisions, improved customer satisfaction and retention, and lowered legal and operational costs. 00:00 Live Chat Kickoff 00:14 Defining AI ROI 01:39 Activity Versus Value 02:33 Proving ROI to CFOs 04:19 Measuring After the Fact 06:04 ROI Scenario Challenge 06:42 SOPs and Process Consistency 09:36 Marketing Email Automation 10:49 Onboarding and New Hire Support 12:53 Sales RFP Drafting 13:58 HR Docs and Consistency 15:44 Finance Reporting Summaries 18:55 Customer Success Recaps 20:27 Legal Contract Review 22:06 Meeting Actions and Accountability 24:00 Todd’s ROI Tips 26:02 Wrap Up and Next Episode
181 episodios
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