What Runs a Run
Your shoes might outlive your great-great-great-grandchildren. 👟⏳ Did you know it takes up to 1,000 years for a single pair of running shoes to decompose? Most of us swap our trainers every 400 miles, but we rarely talk about where those "dead" shoes actually go. In our latest episode of What Runs a Run, we sit down with Tony Piedade, the visionary behind @JogOnAgain. We’re diving deep into: * 🧪 The "Material Cocktail": Why glues and foams make recycling a nightmare. * 🌍 The 40-Tonne Milestone: How Tony built a global logistics engine to save shoes from landfills. * 🤝 Sports Equity: Why sustainability is the key to making running more accessible. Stop treating your gear as disposable. Learn how to give your miles a second life. Key Takeaways * Jogging Buddy was created to connect runners and promote activity. * Jog On was born from the realization of the environmental impact of discarded shoes. * Over 300 million pairs of shoes end up in landfills each year. * Shoes can still be useful after their running life is over. * Changing consumer habits is crucial for sustainability. * Recycling running shoes is complex due to their materials. * Jog On collects shoes through various community partners. * End-of-life shoes are currently incinerated for energy. * Brands need to take responsibility for their products' lifecycle. * Consumer demand will drive brands towards more sustainable practices. Chapters 00:00 Introduction to Sustainability in Running 02:29 The Journey of Jogging Buddy 06:17 The Birth of Jog On 10:43 Challenges in Recycling Running Shoes 14:07 The Life Cycle of Donated Shoes 18:48 End-of-Life Solutions for Shoes 21:18 Brand Responsibility in Shoe Lifecycle 25:50 Future of Sustainable Footwear 29:33 What's Next for Jog On? 32:25 Conclusion and Call to Action References: * Jog On - https://www.jogonagain.com/about [https://www.jogonagain.com/about] * Jogging Buddy - https://joggingbuddy.com/ [https://joggingbuddy.com/]
44 episodios
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