TechInnovation Talks
TechInnovation Talks EP6: In episode 6 of your favorite tech-focused podcast, Paul welcomes a top guest from the world of academia in the form of Harvard Business School's senior lecturer Frank Cespedes. Completing our panel, is MJV CEO Mauricio Vianna, who once studied under Frank's tutelage. This week's topic of focus is the fascinating, ever-changing landscape of sales. Mauricio sets the scene for us by talking us through his recent TEDx Talks presentation on VUCA and BANI - Helping us understand how we got to the current sales environment. You can watch Mauricio's (Portuguese) presentation here: https://www.youtube.com/watch?v=vUN65yyWGdA&t=288s [https://www.youtube.com/watch?v=vUN65yyWGdA&t=286s] Other subjects covered in this 45min conversation include the importance of companies putting the buyer first, how pricing can be a make or break and how sales teams in 2022 need to have an omnichannel approach. Near the end of the episode, Frank gives his quite blunt yet very interesting perspective of whether there still exists superstar salespeople and how the language of sales has changed over the past few years to be more inclusive. If you'd like more from Frank on sales, do go over and pick up a copy of his critically acclaimed book: Sales Management That Works - https://www.amazon.com.br/Sales-Management-That-Works-Changing/dp/1633698769 [https://www.amazon.com.br/Sales-Management-That-Works-Changing/dp/1633698769] Let us know in the comments what you think about the episode. Are the questions on point? Would you like us to change anything about the format? Are there any specific subjects you'd like us to cover in future episodes? Oh, and if you like what you see, drop us a like and subscribe. Till next time, keep innovating!
9 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y forma parte de la comunidad de TechInnovation Talks!