Techtonic Lounge

E22: Diving into the Mind of a Product Manager w/Ashley Breitnauer, Director of Product Management

41 min ยท 22 de oct de 2024
portada del episodio E22: Diving into the Mind of a Product Manager w/Ashley Breitnauer, Director of Product Management

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In todayโ€™s episode of Tectonic Lounge, we welcome Ashley Breitnauer, Director of Product Management at VF Corporation, as she shares her expertise in driving customer-focused innovation through product management and ownership. We explore how Ashleyโ€™s team leverages Agile practices, technology, and data to enhance customer experiences across iconic brands like North Face, Vans, and Timberland. She breaks down the roles of product managers and product owners, and how they usually collaborate with engineers to bring digital products to life. Ashley also discusses key strategies for improving user experience, minimizing friction, and using data to drive better decisions. Anyone looking to understand how to blend technology with customer experience will find Ashleyโ€™s insights invaluable! Learn more about VF Corporation: https://www.vfc.com/ ๐—ง๐—ฒ๐—ฐ๐—ต๐˜๐—ผ๐—ป๐—ถ๐—ฐ ๐—Ÿ๐—ผ๐˜‚๐—ป๐—ด๐—ฒ: ๐—›๐—ฎ๐—ฟ๐—ป๐—ฒ๐˜€๐˜€๐—ถ๐—ป๐—ด ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† ๐˜๐—ผ ๐—™๐˜‚๐—ฒ๐—น ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ https://techtonicloungebyces.taplink.ws

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In todayโ€™s episode of Tectonic Lounge, we welcome Ashley Breitnauer, Director of Product Management at VF Corporation, as she shares her expertise in driving customer-focused innovation through product management and ownership. We explore how Ashleyโ€™s team leverages Agile practices, technology, and data to enhance customer experiences across iconic brands like North Face, Vans, and Timberland. She breaks down the roles of product managers and product owners, and how they usually collaborate with engineers to bring digital products to life. Ashley also discusses key strategies for improving user experience, minimizing friction, and using data to drive better decisions. Anyone looking to understand how to blend technology with customer experience will find Ashleyโ€™s insights invaluable! Learn more about VF Corporation: https://www.vfc.com/ ๐—ง๐—ฒ๐—ฐ๐—ต๐˜๐—ผ๐—ป๐—ถ๐—ฐ ๐—Ÿ๐—ผ๐˜‚๐—ป๐—ด๐—ฒ: ๐—›๐—ฎ๐—ฟ๐—ป๐—ฒ๐˜€๐˜€๐—ถ๐—ป๐—ด ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† ๐˜๐—ผ ๐—™๐˜‚๐—ฒ๐—น ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ https://techtonicloungebyces.taplink.ws

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