E76 - The Patterns Others Miss | S.J. King

E78 - Building a High Performance Sales Culture I Todd Priest

In this episode of The 1% Edge, Carlos Nouche sits down with sales leader Todd Priest to explore what truly creates a strong and lasting company culture. Many organizations claim to have a great culture, but very few understand what it takes to actually build one. Todd Priest shares practical insights from decades of experience across startups, scale ups, and Fortune 15 companies. He explains why vision, strategy, communication, and hiring the right people are the foundation of a successful sales organization. The conversation also dives into leadership habits that strengthen trust, encourage open feedback, and help teams perform at their best. Carlos Nouche and Todd Priest also discuss how leaders can create buy in from their teams, why listening matters more than talking, and how celebrating wins builds momentum across an organization. Todd shares the leadership practices he uses with his own teams, including weekly reflection conversations and structured learning from both wins and losses. The episode also touches on vulnerability in leadership, coaching rising sales talent, and the personal discipline required to execute consistently. Todd explains why execution is the key habit he focuses on every day to get 1 percent better. If you are a sales leader, manager, founder, or professional looking to build a stronger team culture and improve performance, this episode offers practical lessons you can apply immediately. Key topics covered in this episode Building a strong and positive sales culture The role of vision and strategy in leadership How trust and transparency drive team performance Creating feedback loops inside sales teams Encouraging idea sharing and team buy in Coaching future sales leaders Why execution and discipline matter for success Connect with Todd Priest on LinkedIn - https://www.linkedin.com/in/todd-priest/ Subscribe to The 1% Edge for more conversations with leaders, entrepreneurs, and experts focused on continuous improvement and high performance. - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms:  Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904 Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

E77 - From Reactive Training to Predictive Enablement in Sales I Christina Brady

Sales teams spend millions on training, enablement tools, and coaching programs, yet many still struggle to improve performance. Why does traditional sales enablement fail? In this episode of The 1% Edge Podcast, Carlos Nouche sits down with Christina Brady, CEO and Co-Founder of Luster, to unpack the real problem behind ineffective sales training. They explore how most organizations rely on reactive, one-size-fits-all programs without understanding the actual skill gaps within their teams. Christina shares why diagnosing the real problem is the missing piece in sales enablement and how predictive AI can help leaders identify performance gaps before they impact revenue. Instead of waiting until deals are lost, modern enablement focuses on proactive coaching, data-driven diagnostics, and personalized skill development. The conversation also dives into: Why traditional sales training often fails The problem with relying on CRM data for diagnostics How predictive enablement works The role of AI in improving coaching and performance The difference between skill gaps and motivation issues How leaders can measure improvement in sales teams If you’re a sales leader, enablement professional, or part of a go-to-market team looking to improve performance, this episode offers practical insights into the future of sales enablement. Connect with Christina Brady on LinkedIn - https://www.linkedin.com/in/christinapbrady/ Summary In this episode of the 1% Edge podcast, host Carlos Nouche welcomes Christina Verrini, CEO and co-founder of Lustre, to discuss the shortcomings of traditional enablement in organizations. Christina defines traditional enablement as manual, reactive, and often a one-size-fits-all approach that fails to address the specific needs of sales teams. She emphasizes the importance of data-driven diagnostics to understand team proficiency and the necessity of tailoring training to individual skill sets rather than relying on generic solutions. The conversation highlights the challenges faced by enablement professionals who lack the necessary data to effectively coach and train their teams, leading to a cycle of ineffective training and poor performance. - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms:  Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904 Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

E76 - The Patterns Others Miss | S.J. King

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with S.J. King, an author and former CEO, about the importance of recognizing patterns in business and decision-making. S.J. shares his journey from corporate success to understanding the deeper aspects of leadership and wisdom. He discusses the four steps to building the muscle of pattern reading, the significance of company culture, and the need for wisdom in today's decision-making processes. S.J. also emphasizes the importance of hiring for cultural fit and shares insights from his own life experiences, including his new book, 'The Inner Compass.' Takeaways The ability to see patterns can be trained. Understanding company culture is crucial for success. Hiring for cultural fit is essential to avoid dissonance. Wisdom is more important now than ever in decision-making. The four steps to pattern reading are observing, reflecting, applying, and integrating. S.J. King's journey includes a blend of corporate leadership and academic pursuits. Engaging with employees' ideas can lead to innovation. Cultural coherence is vital for implementing new ideas. The story of a brand must align with customer expectations. Personal relationships can benefit from the principles of pattern reading. - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms:  Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904 Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

E75 - The 1% Improvement Mindset That Builds Great Leaders I Jarrod Lopiccolo

In this episode of the 1% Edge podcast, Carlos Nouche and Jarrod Lopiccolo discuss the importance of striving for incremental improvement in both personal and professional life. They explore how to foster meaningful connections in an increasingly AI-driven world, emphasizing the need for empathy, feedback, and curiosity. Jarrod shares insights on leadership, the significance of human connection, and the challenges of managing diverse personalities within a team. The conversation highlights the necessity of kindness and understanding in building a positive culture, as well as the role of curiosity in enhancing relationships and personal growth. Takeaways Striving for 1% improvement can lead to significant growth. Human connection is declining in today's AI-driven world. Feedback should be kind, not just nice. Creating a safe space for feedback is essential. Curiosity drives meaningful connections with others. Leaders should model the behavior they want to see. Personal well-being impacts professional performance. Empathy is crucial in leadership and team dynamics. It's important to address toxic behaviors in the workplace. Life is about making authentic connections with others. - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms:  Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904 Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

E74 - How to Build a Powerful Personal Brand on LinkedIn Using AI | Mandy McEwen

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Mandy McEwen about the significance of personal branding in the age of AI, particularly on platforms like LinkedIn. They discuss how personal branding is essential for professionals at all stages of their careers, the importance of leveraging company content, and the evolving landscape of social media. Mandy shares insights on maximizing engagement through diverse content, understanding LinkedIn's algorithm, and utilizing AI for authentic content creation. The conversation also touches on the importance of building genuine connections and sharing personal stories to enhance one's brand. Takeaways Personal branding is essential in today's digital age. Everyone with a LinkedIn profile has a personal brand. Maximizing relationships is key to personal branding. You can leverage your company's content for personal branding. Choose platforms based on where your audience spends time. LinkedIn's algorithm is now more relevancy-based. Engagement through commenting is crucial for visibility. Diverse content types enhance engagement on LinkedIn. Authenticity in storytelling builds trust and connections. Mandy's Next Wave membership helps entrepreneurs establish their brand. Connect with Mandy: https://www.linkedin.com/in/mandymcewen/ - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms:  Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904 Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.