AI, Agencies, and the New Pricing Paradigm

AI, Agencies, and the New Pricing Paradigm

Kurt breaks down why the big agency holding companies are talking a big AI game but haven't figured out how to make money from it, and what that means for mid-size shops. Plus: the SEO-PPC wall is crumbling, CFOs are in the room, and creator agencies are reinventing themselves. Actionable close: how to audit your own AI story vs. AI reality. Visit https://schmidtconsulting.group for more info. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-agency-brief--6227880/support [https://www.spreaker.com/podcast/the-agency-brief--6227880/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].

WPP Blows Itself Up (On Purpose)

Kurt breaks down WPP's dramatic rebrand under new CEO Cindy Rose, why the holdcos still can't turn their AI stories into real business models, and what the new economics of AI compute costs mean for agencies of every size. Plus, the subscription pricing debate and a shift away from The Trade Desk's OpenPath. Visit Kurt’s coaching site at https://schmidtconsulting.group [https://schmidtconsulting.group] Become a supporter of this podcast: https://www.spreaker.com/podcast/the-agency-brief--6227880/support [https://www.spreaker.com/podcast/the-agency-brief--6227880/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].

Omnicom's Post-Merger Cuts and the AI Contract Gapmp3

Kurt breaks down Omnicom's first post-IPG earnings and the layoffs already underway, examines why AI is outpacing agency contracts, and covers the holding company consolidation wave. Plus, a concrete action item: update your own contracts before clients do it for you. Subscribe to The Agency Brief at https://theagencybrief.substack.com [https://theagencybrief.substack.com/] Become a supporter of this podcast: https://www.spreaker.com/podcast/the-agency-brief--6227880/support [https://www.spreaker.com/podcast/the-agency-brief--6227880/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].

WPP's Death Star Strategy and Why Indies Are Going the Other Way

Kurt breaks down WPP's major restructuring plans, Dentsu's leadership change, and why holding companies and indie agencies are heading in opposite directions. Plus: why marketers are hiding their AI usage and what agency owners should do about it. Subscribe to The Agency Brief at https://theagencybrief.substack.com [https://theagencybrief.substack.com/] Become a supporter of this podcast: https://www.spreaker.com/podcast/the-agency-brief--6227880/support [https://www.spreaker.com/podcast/the-agency-brief--6227880/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].