The Breaking and Entering Show
Publicis Acquires LiveRamp for $2.2B, YETI x Wieden+Kennedy, Javier Campopiano Exits McCann, Gerry Graf at Joan & Gen Z Digital Wellness with Larz May of HalfTheStory
Descripción
Spotify turned 20 this week and celebrated by swapping its iconic green app icon for a glittery 3D disco ball — and the internet immediately lost its mind. Users called it hideous, pixelated, and confusing. Some said they thought the app was stuck downloading an update. Spotify's response on X: "We know glitter is not for everyone. Our temp glow up ends soon." The icon is already being reversed in beta. But here's the real question: was this the most efficient marketing campaign ever — a 300% spike in brand mentions, the whole industry talking, zero media spend — or a genuine brand fumble? We're debating it today. In the WORLD FAMOUS TWO MINUTE DRILL: Publicis is acquiring LiveRamp for $2.2 billion in an all-cash deal — giving them ownership of the data collaboration infrastructure that most of their competitors rely on. LiveRamp's RampID is the most common shared currency in programmatic advertising. Publicis CEO Arthur Sadoun says this is about winning the agentic transformation market. Every other holdco is now doing math on what this means for them. YETI and Wieden+Kennedy dropped a new four-letter campaign — go watch it. Javier Campopiano, who led McCann's global creative, is exiting months after the Omnicom-IPG merger closed. McDonald's France launched an office delivery campaign that is very good. And DoorDash just brought on a former Amazon exec as its new CMO. First up: Gerry Graf. Business Insider once called him the most creative man in advertising. Ad Age named him the most awarded creative director in the world in 2008. He created the first-ever "You're Not You When You're Hungry" Snickers spot, Starburst's Freaky Little Lad, and Skittles Midas Touch. He founded Barton F. Graf and Slap Global. This week he was named Global CCO of Joan Creative. We talk about the new role, what brought him here, and what he's building. Then Nick Kaplan, Founder and CCO of Another Thing, joins us to talk about Vermont Creamery's butter sculpture campaign — one of the more unexpected and delightful brand moments of the week. Chapin Clark, ECD at R/GA, joins the show Chapin has been the voice behind R/GA's Twitter since 2009 — one of the most celebrated agency accounts ever run His secret: "Trying to please everybody is more dangerous You end up being really bland and nobody likes you" We get into the work and what 25 years at one agency actually looks like And to close: Larz May — Gen Z mental health advocate, Founder of HalfTheStory, one of the first youth-led nonprofits focused on digital wellness, and Co-Founder of Ginko, an AI platform helping families navigate tech and screen time. She has spoken at the United Nations, SXSW, and TED. We talk about how algorithms are shaping the next generation and what brands and platforms actually owe young people.
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