Brand Strategy: what it is and why you need it!

From Scroll to Site: creating construction content that connects

Episode two explores what it really takes to create content that captures the attention of installers and tradespeople. Your host Richard Pagett is joined by Lucy Dixon, Head of Engagement for InstallerSHOW and content lead across multiple trade platforms, to unpack what works, what flops, and why. Check out Installer Online here: https://www.installeronline.co.uk/ [https://www.installeronline.co.uk/] Register for InstallerSHOW here: https://forms.reg.buzz/installer-show-2026/inst-reg-is-live-pop-up?hsCtaAttrib=206663377929 [https://forms.reg.buzz/installer-show-2026/inst-reg-is-live-pop-up?hsCtaAttrib=206663377929] Visit Build PR at www.buildpr.co.uk [https://www.buildpr.co.uk/]

Brand Strategy: what it is and why you need it!

Does your company or brand struggle to standout from the crowd? In this episode Richard Pagett talks to award-winning Brand Strategist Bruce McKinnon and digs deeper into what a brand strategy is and why your brand needs one.  What you'll take away from this episode: * The biggest mistakes companies make with their brand * How to define your brand, set your key messages * Achieve alignment across departments *  Why research has shown that a brand strategy can enable a company to charge way more than its competition!  Bruce's book What's Your Point? is available on Amazon [https://www.amazon.co.uk/Whats-Your-Point-Define-Point-ebook/dp/B07Y6BTCPX/ref=sr_1_3?crid=K1AZTEKKQCHQ&dib=eyJ2IjoiMSJ9.IZ2vex0pqsveUbZimQrqa47m--L7iJh4gHMU2mPClnat5yBXHzbL6q5F2pUEzS-0_Dh3LAzkbAIWjF-wUc-kPvTCzPz3E3MqhMouloJxzYAFHXcLwQxTMFYnEQGjRU5vTDpuddMEU4HYy-VMP0d8Q11ynK3zpbqEXpZRm5bkg3gWBkGffpnYihJ3Ng4r9SCPMmgkaxFtN9oRenNZHfrG6xarbtRMY8xw6VkexvzrVuc.JgeDdgyfflrAawJaBLQZ2DxEipWRc4hLgwuIrWFWJpI&dib_tag=se&keywords=whats+your+point&qid=1769417366&sprefix=whats+your+point%2Caps%2C118&sr=8-3]. You and your team can also book an Elevator Pitch workshop with Bruce here [https://www.thebrandarrow.com/elevator-pitch]. Visit Build PR's website [https://www.buildpr.co.uk/]for more insights!