Why Short-form Is KILLING Your Business (And What To Do Instead) • Jack Gaisford

"HMRC Doesn't Care WHAT You Put Through Your Business" • Tax Hacks from a Chartered Accountant • Fay Bartlett

Most small business owners are paying more tax than they have to. Not because they want to, but because no one ever taught them the formula. In this episode of Business Engine, Arthur sits down with Fay Bartlett, a chartered accountant with ten years in the industry and the founder of her own practice. Faye works with small business owners, entrepreneurs and creatives who feel intimidated by their numbers. They get into the formula to take up to £100,000 out of your company tax-efficiently, the trivial benefit allowance most directors don't know exists, and why a good accountant should pay for themselves through the tax they save you. If you've ever stared at your accounts and wondered if you're doing this all wrong, or felt like tax is something that just happens to you, this one is for you. CHAPTERS (00:00:00) Intro: meet Fay Bartlett, chartered accountant (00:02:57) How to read your financial statements (and why it matters) (00:08:14) Set up separate pots for tax. Stop spending money you owe HMRC (00:11:59) "HMRC doesn't care WHAT you put through your business" (00:13:12) The OnlyFans question and what counts as a business expense (00:17:32) The £300 trivial benefit allowance most directors miss (00:23:54) The formula to take £100,000 out of your company tax-efficiently (00:27:00) "It's illegal to pay yourself a dividend" (00:28:58) When to hire an accountant (and how much they should cost) (00:34:31) What the autumn budget means for small business owners (00:36:08) 16,000 businesses closed and why community matters (00:41:20) Final advice: don't hide from your numbers GUEST Fay Bartlett, Chartered Accountant Website: ⁠https://www.financeandyou.co.uk/⁠ [https://www.financeandyou.co.uk/] Instagram: ⁠https://www.instagram.com/faydoesfinance/⁠ [https://www.instagram.com/faydoesfinance/] LISTEN YouTube: ⁠https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQ⁠ [https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQ]Spotify: ⁠https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW⁠ [https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW] Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852⁠ [https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852] FOLLOW BUSINESS ENGINE LinkedIn: ⁠https://www.linkedin.com/company/thebusinessengine/⁠ [https://www.linkedin.com/company/thebusinessengine/] Instagram: ⁠https://www.instagram.com/the.business.engine/⁠ [https://www.instagram.com/the.business.engine/] TikTok: ⁠https://www.tiktok.com/@the.business.engine⁠ [https://www.tiktok.com/@the.business.engine] HOSTED BY ARTHUR JONES Instagram: ⁠https://www.instagram.com/arthur.maskew/⁠ [https://www.instagram.com/arthur.maskew/] LinkedIn: ⁠https://www.linkedin.com/in/arthurmaskew/⁠ [https://www.linkedin.com/in/arthurmaskew/] PRODUCED BY MASKEW MEDIA ⁠https://www.maskew.media⁠ [https://www.maskew.media]

Why Short-form Is KILLING Your Business (And What To Do Instead) • Jack Gaisford

3 million views. Zero leads. That's what one short form video got Arthur, and it's what most business owners are chasing without realising it. In this first episode of Business Engine, Arthur sits down with Jack Gaisford, founder of Content Club and a ten-year veteran of the agency world. Jack now teaches small business owners how to make video that actually wins customers, no agency required. They get into why short-form earns attention but long form earns trust, the mindset shift that separates creators from consumers, and why most people quit content right before it starts working. If you've ever felt like you're posting into the void, or carry doubts about whether all this is worth your time, this one is for you. CHAPTERS (00:00:00) Intro: meet Jack Gaisford from Content Club (00:00:51) How content has changed from 2022 to today (00:03:37) Why social got so noisy, and what it costs you (00:05:56) How to be inspired by creators without copying them (00:09:21) Social is a tool, not entertainment (00:10:36) One platform mastered beats five half-played (00:15:05) Short form vs long form: what actually converts (00:19:53) 3 million views, zero leads: the flip in the field (00:25:07) Give your knowledge away, charge for the doing (00:28:15) The honest truth about year one of content (00:34:17) "Authentically approached, but strategy backed" (00:35:24) It's not about being best, it's about lasting GUEST Jack Gaisford, Content Club https://www.linkedin.com/in/jackgaisfordmiles/ https://the-content-club.co.uk/ LISTEN YouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQ Spotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852 FOLLOW BUSINESS ENGINE LinkedIn: https://www.linkedin.com/company/thebusinessengine/ Instagram: https://www.instagram.com/the.business.engine/ TikTok: https://www.tiktok.com/@the.business.engine HOSTED BY ARTHUR JONES Instagram: https://www.instagram.com/arthur.maskew/ LinkedIn: https://www.linkedin.com/in/arthurmaskew/ PRODUCED BY MASKEW MEDIA https://www.maskew.media