The Chamber does WUT?
In this episode of The Chamber Does Wut?, Tammy sits down with Melissa Woody, Vice President of Tourism Development for the Cleveland/Bradley Chamber of Commerce, to explore how tourism has evolved in Cleveland, Tennessee over the past 25+ years. Melissa shares her journey from the early days of the Convention & Visitors Bureau to today’s dynamic, digitally driven tourism strategies. She discusses how targeted marketing, social media, and strategic partnerships help attract visitors while supporting local businesses. The conversation highlights Cleveland’s unique identity—from its rich Cherokee and agricultural heritage to standout events like the Hot Slaw & Art Y’all Festival and the International Cowpea Festival. Melissa explains how leaning into what makes a community different is key to drawing attention, media coverage, and tourism growth. Listeners will also get an inside look at how travel writers experience the region, the impact of tourism on the local economy, and why there’s always something happening in Cleveland.
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