Scaling PI Firms with Smarter Lead Gen

PI Trial Animation and Case Visualization

Episode 44 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with David Yarr, founder and forensic animator at Top View Animation, about how forensic animations help personal injury and defense lawyers communicate accident and negligence events to juries and in mediations. David explains that his reconstructions are built from expert collaboration and evidence such as EDR data, police reports, and crash analysis, making the work science-based rather than speculative. He shares his background of immigrating from Iran, developing 3D animation skills, and entering forensic animation in 2013, before starting his own company in October 2023 after working at Momentum Engineering. David highlights a recent motorcycle case where an animation contributed to a major settlement and discusses marketing and growth ideas, including content, conferences, webinars, and outreach.

Engineering a Modern Injury Law Firm

Episode 43 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Louisiana injury and accident lawyer Loyd Bourgeois about his path from civil and environmental engineering to law, including early environmental work and post–Hurricane Katrina litigation. Lloyd explains how helping his cousin with brain cancer fight an insurance company for disability benefits shifted his career and led him to start his own firm around 2010 with a lifestyle-first plan focused on family. He describes later accelerating growth by implementing EOS with an outside implementer, expanding marketing through blogging, video, LinkedIn, SEO, social media, and community sponsorships, and leveraging tech to serve clients broadly through COVID.

Scaling PI Firms with Smarter Lead Gen

Episode 42 In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Anthony Bux of Sanguine Strategic Advisors about lead generation and scalable growth for law firms. Anthony shares his 20-year journey in legal marketing, including helping build an early legal lead generation agency, later operating a national consumer law firm buying 35,000–40,000 leads per month, and launching Sanguine in 2019 to rigorously vet and test solution providers for attorneys. They discuss rising cost-per-acquisition in many markets, the importance of diversifying marketing channels, and how poor intake systems can undermine lead performance and create misattribution. Anthony also highlights other vetted services Sanguine provides, including policy limit investigation, medical record retrieval, nearshore staffing, preventative health programs, and AI tools focused on intake efficiency, while emphasizing digital fundamentals like websites, PPC, SEO, and Google reviews.

Balancing a Law Career and Parenthood

Episode 41 In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Matthew Korn, an employment class action litigator at Fisher Phillips in Columbia, South Carolina. Matt shares his path from a small-town upbringing near Rochester, New York, to Providence College, law school at GW and Georgetown, and early litigation experience at the U.S. Department of Labor before joining Fisher Phillips, including a brief in-house stint at an operational gold mine. He explains why employment law fits his strengths and how he grows his practice through relationship-based networking, industry specialization, referrals, and consistent outreach. Matt also introduces Dad Esque, a free online community for lawyer dads focused on reducing isolation, sharing practical support, and building connections, including Zoom meetups and an upcoming virtual summit.

Marketing Savvy for Patent Law Excellence

Episode 40 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Dan Thompson, a patent and trademark attorney in Akron, Ohio, about his path from chemistry to patent law and the benefits of studying and living in different parts of the U.S. Dan explains how his firm, Emerson, Thomson Bennett, grew initially through a strong rainmaker and why the team is now focused on firm-level marketing as founders approach retirement. They discuss how IP marketing differs from personal injury marketing, the challenge of reaching the right decision makers, and the importance of building familiarity and trust through consistent branding. Dan shares strategies, including LinkedIn, public speaking at technology conferences, and community involvement, and both highlight the growing need to use AI in business.